William Harris
Business 2 Community
Saint Paul, MN, United States
Contact William
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by William:
Shopify SEO: 8 Tips to Help Customers Find Your Store
Your Shopify store is all set up, and you’re ready to make some sales. The only problem? No one is visiting your store, so you’re not getting any → Read More
The Product Launch Guide: 5 Questions to Answer Before Making the Leap
Launching a new product is anything but easy. Forty percent of new products fail, according to an article from The Journal of Product Innovation → Read More
How to Sell on Google Shopping: 6 Best Practices
In a 2018 report, Adthena discovered that Google Shopping ads drove 76.4 percent of retail search ad spend. With that in mind, here’s some good news: On → Read More
A Guide to Voice Commerce, the Future of Ecommerce
Seventy-two percent of consumers use voice search through personal digital assistants, and 25% of consumers have made a purchase using a digital → Read More
An Expert’s Guide to Google Shopping Insights: Know Exactly What Your Shoppers Want
An eMarketer survey found that ad spend on ecommerce is up nearly 40% since 2019 in the wake of the pandemic. Numbers don’t lie; everyone, including you, → Read More
How to Launch Your Own Facebook Shop
As many as 25,000 stores could close this year in response to the COVID-19 pandemic, according to Coresight Research. But while in-store retail traffic → Read More
Top Content Marketing Ideas for Ecommerce Brands
Here's how ecommerce retailers can leverage content marketing for branding, sales, revenue, customer acquisition and retention. → Read More
4 Questions You Should Ask Before Investing in Influencer Marketing
There are more resources, tools and case studies available than ever to help build a successful campaign. → Read More
Google Shopping Actions: How to Get Started
Google revolutionized how we search the Internet, and now, with Google Shopping Actions, the technology giant is fundamentally changing how we shop online. The ecommerce marketplace allows retailers of all sizes to list their products across various Google platforms, enabling consumers to shop directly from Google Search, Google Shopping, Google Images, Google Assistant, and soon, even YouTube.… → Read More
How to Leverage Influencers to Sell More on Amazon
Retail giant Amazon is responsible for nearly half of all online retail spend in the United States, so it makes sense for ecommerce sellers to use the platform to get their products in front of buyers. However, with hundreds of millions of products for sale on Amazon, it can be a challenge to get your products seen by the right people. One of the most effective ways to expose people to your… → Read More
3 Content Hacks Every E-Commerce Marketer Should Know
There's more than enough material to sustain your campaign. You just have to know where to look. → Read More
How to Improve Amazon Conversion Rates and Drive Sales
It’s frustrating to have great products on Amazon but sales numbers that say otherwise. When your numbers aren’t where you… → Read More
4 Quick Pinterest Ad Hacks to Boost Your Ecommerce
Pinterest is an effective -- but often underutilized -- advertising platform. Why not look into it? → Read More
Ecommerce Analytics: 4 Metrics That Are Often Overlooked
Are you keeping track of customer lifetime value and customer acquisition cost? It's high time you did. → Read More
How to Drive More Repeat Purchases Than Ever Before
E-commerce business owners are always working hard to develop new strategies that will help them ignite and boost sales each…… → Read More
How to Use Instagram Stories Ads to Attract New Customers
Like a lot of platforms that have been around for a while, Instagram has evolved from its humble beginnings as…… → Read More
5 Ways to Use Pinterest to Grow Your Ecommerce Business
When Pinterest first launched back in 2010, it was the go-to place for women to browse and pin the latest…… → Read More
6 Ways to Improve your Coupon Marketing Strategy and Increase Sales
Of all the reasons why customers buy something, saving money is near the top of the list. This need to…… → Read More
What Makes an Instagram Stories Ad Fly? Answer: These 5 Elements.
One big tip: When creating Instagram Stories ads, keep in mind that creativity is king. → Read More
How to Use Image Search with the Amazon Influencer Program to Increase Sales
From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an ecommerce seller, influencer marketing—especially through the Amazon Influencer Program—improves your chances of selling more… → Read More