Brendan Gannon
PR Daily
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Past articles by Brendan:
Announcing PR Daily’s 2022 Content Marketing Awards finalists
See who made the short list. PR Daily is proud to announce its finalists in our 2022 Content Marketing Awards. The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as […] → Read More
Top Women In Wellness And HR Awards 2022
Awards Submission Deadline: July 22, 2022 | Employees are the most important asset of any organization and are a main driver of organizational reputation and bottom-line success. Human Resource and employee wellness executives understand this and are on the front lines every day ensuring that quality, productivity, employee health and morale are at its highest. → Read More
Citizens Bank creates financial resource center, attracting high traffic numbers and low bounce rates
The financial institution launched a resource center for its customers with beneficial resources and information. This landed them the top spot in the Financial Services Campaign category of PR Daily’s 2020 Content Marketing Awards. When COVID-19 struck, Citizens Bank knew it needed to be there for its customers’ financial questions. It wasted no time launching […] → Read More
KFC’s successful campaign provides relief to communities throughout pandemic
The fried chicken chain donated food and funds to its employees and neighborhoods within its communities. Its campaign has earned first place in the Crisis Communications Campaign category of PR Daily’s 2020 Content Marketing Awards. Supporting its communities is in KFC’s DNA. So, when COVID-19 struck the communities it served, the fried chicken restaurant jumped […] → Read More
Kentucky Fried Chicken’s obscurely scented fire logs sell out within hours
The campaign around the second year of its “11 Herbs and Spices” Firelog earned top prize in the Consumer Products Campaign category of PR Daily’s 2020 Content Marketing Awards. When you think of Kentucky Fried Chicken, the first thing that comes to mind is a fire log, right? If you asked fans of its 2018 […] → Read More
The Weather Channel’s awareness campaign to combat water scarcity earns more than 500 million impressions
It posted educational branded content and social media posts during its campaign. The results have earned top prize in the Brand Journalism category of PR Daily’s 2020 Content Marketing Awards. Freshwater scarcity is a serious concern, and The Weather Channel is doing its part to address this issue. Launching on World Environment Day in 2019, […] → Read More
The University of Colorado Anschutz Medical Campus’s video shatters records
It’s part of the “This Is Breakthrough” campaign, showcasing work within its institutions. It has also won first place in the Video (Health Care PR and Marketing) category of Ragan’s PR Daily Awards. The University of Colorado Anschutz Medical Campus has been producing groundbreaking medical achievements, yet many people, even locally, had not heard about […] → Read More
Campaign brings national leaders together to find advancements in cancer care
AstraZeneca and agency Zeno Group highlighted the voices of not only AZ’s leadership but leaders from the whole oncology world. This won the Thought Leadership Campaign (Health Care PR and Marketing) category in Ragan’s PR Daily Awards. AstraZeneca believes that curing cancer takes more than one company—it takes a community. Working with agency Zeno Group, […] → Read More
Campaign around birth control exceeds goals, positions nonprofit as trusted source
Their campaign wanted to destigmatize talks about how or where to get help or supplies. This led to a win in the Social Media Campaign (Health Care PR and Marketing) category of Ragan’s PR Daily Awards. There are many barriers keeping women from accessing effective birth control—Medicines360 believes talking about them should not be one […] → Read More
Blog filled with unique insights about COVID-19 elicits coverage from major media outlets
Livongo’s blog has received coverage in major media outlets and landed the top prize in the Blog (Health Care PR and Marketing) category of Ragan’s PR Daily Awards. Creating a new blog is a tall task—especially when the launch date gets fast-tracked. Livongo, a platform for people living with chronic health conditions, had unique perspectives […] → Read More
Website offers a variety of educational resources for continuing education around racism
Talking About Race, a website from the National Museum of African American History and Culture, promotes change and has won first prize in the Website category of Ragan’s PR Daily Awards. Race related conversations are hard but necessary, and the National Museum of African American History & Culture wants to provide tools and guidance for […] → Read More
IW Group’s social media campaign help change perception of Asian Americans amid pandemic
Its campaign shared influencers’ and community leaders’ personal stories across social media. The results earned them a win in the Social Media Campaign category of Ragan’s PR Daily Awards. Asian Americans have been unfairly blamed for the spread of the novel coronavirus, and Asian American-owned marketing agency IW Group aimed to address this issue. In […] → Read More
LG’s impressive experience draws crowds and media attention for new product
The electronics powerhouse partnered with Ogilvy to create a unique experience showcasing its innovative new refrigerator. The results earned a win in the Product or Service Launch category of Ragan’s PR Daily Awards. LG Electronics wanted its agency partner, Ogilvy, to showcase how its news InstaView™ Door-in-Door® Refrigerator with Craft Ice™ enhanced at-home entertainment. Its […] → Read More
Bank taps Questlove to appeal to millennial audiences, boosts brand awareness and trust
Citizens Bank partnered with The Roots’ drummer and held an event that earned online engagement, leading to a win in the Event Marketing Campaign category of Ragan’s PR Daily Awards. Citizens Bank wanted to position itself as a distinct and modern financial services partner millennials would consider, so it partnered with Questlove of The Roots. […] → Read More
National Geographic’s integrated campaign around Earth Day generates more than 1,000 stories
Its campaign featured Q&As with Jane Goodall and led to thousands of stories. This earned first prize in the Entertainment Campaign category of Ragan’s PR Daily Awards. National Geographic’s goal was to inspire hope and empower viewers worldwide on April 22, 2020—the 50th anniversary of Earth Day. To do so, it would premiere two original […] → Read More
ESPN’s employee engagement efforts during pandemic break intranet records
The team acted quickly and found captivating outlets for delivering essential information. Their work has won first place in the Crisis Communications Campaign category of Ragan’s PR Daily Awards. Much like the sports world, ESPN’s Internal Communications team had to address COVID-19 swiftly and with little preparation. To keep employees engaged and informed and morale […] → Read More
How IBM’s Policy Lab established leadership on tech policy and innovation
Among those reaching out to the Lab are G7 Embassies. The tech company’s efforts, with Precision Strategy, have earned a win in the Branding Campaign category of Ragan’s PR Daily Awards. IBM set out to position its IBM Policy Lab as a thought leadership platform to advocate for responsible innovation that ensures trust in technology—no […] → Read More
Oracle drives business development with campaign to revitalize ‘old school’ image
The team’s research around the best customer service experience drew positive press and bolstered its share of voice. Its efforts won first prize in the B2B Campaign category of Ragan’s PR Daily Awards. The relationship between consumers and companies is rapidly changing, and Oracle’s “One Size Doesn’t Fit All” project set out to help companies […] → Read More
Auto repair company donates $100k in free car repairs, earns 187 million impressions
RepairSmith wanted to help its community members during COVID-19. Its awareness campaign earned media coverage and first place in the Automotive Campaign category of Ragan’s PR Daily Awards. COVID-19 has impacted millions of Americans, and RepairSmith, the first full-service car repair and maintenance solution for car owners at their home or workplace, and on-site for […] → Read More
30 jobs in the PR and marketing world
This Sunday, National Coffee Day will be recognized in the U.S., and you could work for the titan of coffee chains if you land this week’s featured position. People in the U.S.—and in other countries—might be sipping an extra cup of joe this weekend. As if we needed another reason to get our caffeine fix, … → Read More