David Griner
AdWeek
Birmingham, AL, United States
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Past articles by David:
The 27 Campaigns That Won Top Honors at 2022's Cannes Lions
This year's Grand Prix winners took storytelling and stigma-shattering to ambitious heights. → Read More
How Apple Elevated Product Demos Into Artvertising
From the jarring dystopian vibes of “1984” to the frenetic dance moves of “Silhouettes,” Apple’s ad campaigns became famous for their unmatched sense of style. Every creative marketer, including many who work for the brand now, envied Apple’s ability to sell feelings of individualism and expression instead of just selling products. → Read More
Harry Styles Stars in Revival of Apple's 'Silhouettes' Ads
The early 2000s campaign was recently reborn for the 3rd generation of AirPods. → Read More
Pee and Provocative Marketing: Why Busch Light Went There
Inside the brand's urine-themed Earth Month campaign, 'Save a Tree, Pee in a Busch.' → Read More
Ladder, the Murder-Obsessed Life Insurance, Is Back
The challenger brand's darkly humorous ad campaign continues with a biting twist on a romantic moment. → Read More
How to Nominate Someone for Adweek's Creative 100
Each year, Adweek recognizes 100 of the most innovative professionals in the world with The Creative 100. This list, which never repeats a name, recognizes the most inspirational talents in advertising, marketing, design, photography, literature, filmmaking and more. → Read More
Apple's Lovable 'Underdogs' Join the Great Resignation
The highly relatable ad series again shows how even long-form product demonstrations can make for great content. → Read More
Why Ryan Reynolds' Mint Ad Was Flipped for Super Bowl Sunday
An 'upcycled' ad continues the budget cell service's humorous efforts to save money on marketing. → Read More
His Pabst Tweet Got Him Fired. But Here's His Biggest Regret
After his 'eating ass' brand tweet blew up, Corey Smale saw how a joke can affect coworkers 'up and down' an organization. → Read More
Booming Agency Rethink Opens New York Office, Its First Location Outside Canada
After adding 100 staffers to its Canadian offices this year as revenues rose 45%, independent agency Rethink is making its move south of the border and establishing its first New York location. → Read More
The 25 Best Ads of 2021
Coming after 2020’s lockdowns, uncertainty and political turmoil, 2021 seemed like it might be more “normal” by comparison. Instead, challenges and conflicts seemed to evolve rather evaporate, and marketers—like everyone else—had no choice but to adapt. → Read More
Cannes Lions Adds 'Creative B2B' Category for 2022
As the Cannes Lions International Festival of Creativity plans to return to being an in-person event in June 2022 after two years of remote programming, the awards program has announced a new category dedicated to b-to-b marketing. → Read More
Apple's New Holiday Ad Is Directed by Ivan and Jason Reitman
'Saving Simon' ad marks the first time father and son have directed together. → Read More
How Rethink Conquered the Canadian Ad Scene
With one laser-focused goal, the independent agency has grown revenue 45% in 2021 and drawn global attention. → Read More
In Coke's Christmas Ad, a Child's Idea Rallies a Community
'Chimney' from DentsuMB highlights how we're all emerging from isolation after 2 years under the pandemic's shadow. → Read More
Newark Finally Gets a Worthy Celebration in This Lovely, Multifaceted Tourism Film
Palette Group takes viewers on a whirlwind tour of the New Jersey city's rich legacy and resilient culture. → Read More
Ted Lasso's Cristo Fernández Takes the Wheel in Forza 5 Ad
The Dani Rojas actor plays both starring roles in Xbox's sprawling and fantastical "love letter to Mexico" from 215 McCann. → Read More
Apple Fans Got a Sneak Peek at New Features, Then Got a Surprise
Intel got Macbook lovers excited for touch screens, customization and other perks already found on the PC market. → Read More
Meow Wolf and Wieden+Kennedy Created the First ‘Transdimensional Travel Ad’
What happens when one of the world’s most brain-bending art companies partners with Wieden+Kennedy to promote something billed as “a mind-altering train station for the multiverse”? → Read More
The Origin Story of the Little Lad Who Loves Berries and Cream
If you’ve opened TikTok in the past few weeks, there’s a high probability that you’ve heard—and perhaps even seen—a little lad who loves berries and cream. → Read More