Stephen Lepitak
AdWeek
United Kingdom
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Past articles by Stephen:
McDonald's Channels Wednesday Addams to Promote Home Menu
Created by DDB Romania, the latest campaign aims to launch its new value platform and communicate its items as good value for money. → Read More
PepsiCo Marketing VP Hopes Its 'No Lays No Game' Concept Will Run for Years
Ciara Dilley explains her hopes for the brand’s new UEFA Champion’s League Campaign → Read More
Fanatics Collectibles Brings On Red Bull's Ken Turner as CMO
He will be tasked with growing the trading card maker's base of collectors and fans. → Read More
Restaurant Chain Nando's Wants Gen Z's Attention Now
The U.K. chain has introduced a new brand platform, 'This Must Be The Place,' to promote it as a place where people can be together. → Read More
Schweppes Wants Consumers to 'Like It Like That'
The beverage is known to be a mixer. But in this naval-inspired spot, the company aims to encourage consumers to drink it straight. → Read More
Transport App Bolt Wants People to Break Up With Their Cars
The eco-transportation app promotes people's happier and more sustainable car-free lives. → Read More
Royal Match Players Become Actual Royalty in Dream Games Ad
The campaign created by House 337 aims to grow the popular app's audience. → Read More
Mondelez Moves Global Production Out of S4 Capital Into WPP
The shift was made without a pitch at the end of last year. → Read More
Snoop Dogg Slips Into Skechers' Super Bowl Campaign
The artist plays a number of roles while wearing the brand's sneakers → Read More
Workday's Super Bowl Ad Shows Executives Real 'Rock Stars'
The spot will run during the third quarter Sunday. → Read More
Google's Pixel 7 Fixes Stars' Photo Mishaps in Super Bowl Ad
Amy Schumer, Doja Cat and Giannis Antetokounmpo need some help. → Read More
Sony Ad Reports Live From the Scene of its Top Gaming Titles
The ad features news bulletins from in-world action games, including Spiderman, God of War and Gran Turismo → Read More
Heinz Puts Super Bowl' Use of Roman Numerals on Trial
The food producer’s campaign ties in with its iconic number 57 and this being the 57th Big Game. → Read More
Even Customers Who Are 'Too Cool For McDonald's' Eat There
Eastern European campaign shows the mass appeal of the Golden Arches → Read More
La Vie's CMO Romain Jolivet on Its Controversial Campaign
.CMO Romain Jolivet on his move from Danone and the challenges of marketing a plant-based product. → Read More
Meta Helps Rugby Fans Bring Passion to the Next Dimension
The tech company is an official sponsor of the forthcoming World Cup in France. → Read More
Alison Lomax Named as YouTube's New MD for UK and Ireland
She previously held the role of previously managing director, of Finance, Automotive, Marketplaces and Travel → Read More
How Krispy Kreme's UK CMO Emma Colquhoun Aims to 'Unbox Joy'
The company has revealed its new platform while releasing an out-of-home activation to deliver more light into consumer's lives. → Read More
Dentsu's Paolo Stucchi Moves Into New Role as EMEA Media CEO
He takes over from Thomas Le Thierry, who will transition to client adviser in the region. → Read More
McDonald’s Drops 'Creative Excellence' Marketing Growth Plan
Global restaurant chain McDonald’s has outlined its plans for growth, which includes the ambition to elevate its marketing “through creative excellence,” while its global chief marketing officer Morgan Flatley has been promoted in tandem. The world’s largest fast-food company’s marketing has been overseen by Flatley since her promotion to global chief marketing officer in November 2021. During… → Read More