Jim Joseph
Entrepreneur
New York, NY, United States
Contact Jim
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Past articles by Jim:
Taking a Stand Used to Be Taboo in Business. Now, It's Almost Required.
When should your business take a stand on a social issue? → Read More
What Mac and Cheese Can Teach You About Business
Don't bury your benefits -- show off what you have to offer. → Read More
Most Job Candidates Fail My Simple Interview Test Right Away. Here's How.
Here are five things you can do to make your job hunt easier. → Read More
Don't Be Facebook -- Here's How to Earn and Keep Your Customers' Trust
If you're a local brand, you have even more responsibility to be honest with your customers. → Read More
5 Marketing Strategies From Major Brands: What You Can Learn From Their Mistakes and Successes
You don't need a big budget to learn from these big-budget brands. → Read More
Great Marketing Strategies You Can Steal From the Most Successful Super Bowl Ads
You don't need $5 million to advertise like major brands. → Read More
5 Ways to Be The Leader Your Team So Desperately Needs
You don't need to be Captain America to be a role model. → Read More
Don't Let Your Butt Dominate Your Brain
Are you too focused on local problems and ideas? → Read More
It's a Tough Time to be in Marketing
It’s a tough time to be in marketing or I should say that it’s a tough time to be marketing a brand. I’ve been in marketing for thirty years now (yikes) ... → Read More
4 Ways I Fail Forward on a Daily Basis and Why You Should Do the Same
Failure isn't as scary if you consider it a necessary step toward eventual success. → Read More
Struggling to Market to Millennials? Here Are 4 Tips That Can Help.
The strategies that worked for baby boomers and Generation X just don't work anymore. → Read More
You Can't Be Everything for Everybody, So Stop Trying
It might seem strange, but you're better off appealing to a small group of loyal customers than trying to attract everyone. → Read More
What's the Signature Skill You Need to Be a Great Marketer?
Every great chef needs to know how to make a great omelette. What's your omelette? → Read More
I'm Glad I Don't Have To Explain This To The Kids
This is by no means a political statement, so please don’t take it that way. I am not taking sides, but merely pointing out how I feel about what’s been ... → Read More
3 Tips on How You Can Stop Using Meaningless Buzzwords
Don't let your office's shorthand speech get in the way of strong communication. → Read More
A Tale Of Two Commencement Speeches
This past weekend, two very high-profile alumni from two very high-profile academic institutions went back to their alma mater to deliver Class of 2017 C... → Read More
Wear a Belt and Suspenders: How to Stay Ready for Adversity
Wear a Belt and Suspenders: How to Stay Ready for Adversity When disaster strikes, you'll be ready. → Read More
5-Step Guide to Crowdsourcing Like a Pro
Make sure your audience loves your product before you even make it. → Read More
The 4 Levels of Listening: Why Every Good Entrepreneur Should Talk Less
The 4 Levels of Listening: Why Every Good Entrepreneur Should Talk Less There's a reason we have two ears and one mouth. → Read More
How To Avoid Being Tone Deaf
Tone Deaf. It’s a word that has crept back into our popular vernacular, although it certainly isn’t a brand new concept. The term came ba... → Read More