Rhonda Abrams
USA TODAY
Palo Alto, CA, United States
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Past articles by Rhonda:
Employing parents? The lack of child care could be hurting your small business
Child care isn't something that most people would consider a small business issue, but it is central to the running of a successful business. → Read More
What's old is new again in small biz: How to stay in front of your customers with newsletters
Newsletters for small businesses are having somewhat of a renaissance. → Read More
Entering the Year of the Ox: Finding inspiration for small business in the Chinese New Year
In the Chinese calendar, each year is identified by one of 12 animals. Predictions for the year are based on the characteristics of the animal. → Read More
What's in the stimulus package for small businesses, PPP loans and cultural grants
This may be the last congressional help that comes to small businesses. → Read More
Rethink that click: It's not too late to shop small for Christmas presents
Yes, you can still shop local, shop small. Safely. And get your holiday gifts in time. → Read More
Let's be honest, Black Friday as a discount day has run its course. It's time for BuyBlack Friday.
Huge online retailers don’t need your money to survive – small businesses do. → Read More
A small business owner's advice after a disaster: Hire a public adjuster
For small business owners, emergency preparedness should also include a professional to help with your insurance claims. → Read More
Column: Many small businesses rely on the US Postal Service to compete, stay afloat
An attack on the U.S. Postal Service is an attack on America’s small businesses.While media attention on cuts made to the agency by President Donald → Read More
Many small businesses rely on the US Postal Service to compete, stay afloat
An attack on the U.S. Postal Service is an attack on America’s small businesses.While media attention on cuts made to the agency by President Donald → Read More
Entrepreneurs, you CAN ride out the pandemic: Shift gears for small business success
COVID-19 could have ended a West Coast bike company and an ice cream maker. But both owners found ways to fill needs in the pandemic and are thriving. → Read More
Want your small business to survive coronavirus? Get busy, get creative and reopen now
Challenges can also mean opportunity: Step up your marketing and be open to change, including the changing tastes of your consumers. → Read More
If you want to save your favorite small business, wear a mask
Most small businesses can't wait for a COVID-19 vaccine. They need a fully reopened country and wearing a mask is the fastest way to get us there. → Read More
Your small business and coronavirus: What you should spend money on now
COVID-19 will be a small business concern for some time, so spending money on safety and cleanliness while cutting unnecessary expenses is smart. → Read More
George Floyd: What small-business owners can do to be community allies in a time of protest
Small-business owners are respected members of the community. It's time to use that position to demand justice and equality for everyone. → Read More
Small business needs PPP forgiveness fix
If Congress truly cares about the survival of America’s small businesses, it must fix the forgiveness provisions of the Payroll Protection Program (PPP) and fix them fast. → Read More
America needs a real small business survival plan. The PPP isn't it.
Lawmakers should focus on long-term plans for small business survival and better oversee stopgap measures like the Paycheck Protection Program. → Read More
PPP loan plan a mess so far for small businesses riding out coronavirus crisis
The $400 billion is just not enough. Some banks are already tapped out, and smaller businesses must compete with larger ones for the same pot of cash. → Read More
PPP loan plan a mess so far for small businesses riding out coronavirus crisis
Disaster. Fiasco. Debacle. That’s how the rollout of the Paycheck Protection Plan (PPP) is widely described. PPP is the loan program aimed at → Read More
Will Congress kill your small business? Coronavirus stimulus bill deciding factor
The just-passed Senate bill guarantees loans and unemployment insurance, but provisions like payroll subsidies and deferred tax payments are missing. → Read More
5 things small-business owners can do to respond to coronavirus fears
As COVID-19 becomes more prevalent, entrepreneurs need to take steps to make the work environment as safe as they can while keeping employees calm. → Read More