Brian Johnson
Crimson Hexagon
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Past articles by Brian:
The Capitals of European Industries
Analyzing the true capitals of European industries based on social data → Read More
The Green Ceiling
Analyzing why women are less likely to talk about finances online. → Read More
Ranking The Top Campaigns of 2018
Ranking the top campaigns of 2018 based on online metrics such as conversation volume and consumer sentiment. → Read More
True Football Fans Live in a Fantasy World
Are there differences between fans who watch football and those who play fantasy? We analyzed social media conversations to better understand these distinct audiences. → Read More
Weight Watchers Rebrand Targets a Wellness Focused Audience
As a response to increasing interest in overall well-being, Weight Watchers is rebranding. Will this pivot give WW access to new audiences? → Read More
Consumer Trends Report: Personal Finance
The financial services industry seems to be one of the most stable sectors. Goliath-sized banks move our economy through ebbs and flows and there is little room for any sort of disruption. But that doesn’t mean that trends don’t affect the industry, nor does it mean that consumers have no say in the way that companies will act. Online platforms have made it possible both for consumers to have a… → Read More
Who Are The Most Optimistic Fan Bases of the 2018 NFL Season?
How do cities around the country view their favorite football teams' odds for the 2018 season? We looked at online conversations to find out. → Read More
Why Forum Data Can’t be Ignored in FinTech
Online forums, like Reddit, can reveal deep and detailed insights into consumer preferences in the financial tech industry. Learn how this data can help brands adapt. → Read More
Consumer Opinion in Green Transporation
Transportation innovation requires the commitment of average citizens to affect change. We explored how people in different countries discuss green technologies. → Read More
5 Fun Facts for World Emoji Day
Five fun facts about emojis that help uncover different consumer behaviors. → Read More
Facebook and Uber Apology Ads Don’t Do Enough to Win Back Consumer Trust, Alone
Facebook and Uber produce apology advertisements in wake of scandals, but the ads don't accomplish what the brands hoped. → Read More
Analyzing Apple’s Best iOS Features and Past Releases
Apple’s annual update of iOS at WWDC contains groundbreaking features and experiences for its consumers. But how have iOS users been responding? → Read More
10 Insights From 10 Years of Social Media Data
To mark the milestone of ten years of social media data, we looked back to answer some questions. → Read More
How European Airlines are Transforming the Layover
Analyzing consumer conversations to uncover the growing popularity of the "stopover" and how European airlines are capitalizing. → Read More