Sarah Matista
Business 2 Community
Washington, DC, United States
Contact Sarah
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sarah:
New Study: Improve Your Website Experience to Meet Customer Expectations
With hours in the day to spend on digital marketing in short supply, small business owners need to know how to make the most of the time they do find to reach new audiences online. With that in mind,… → Read More
What Small Businesses Need to Know About Instagram StoriesSmall Biz Daily
By now, you’ve probably heard of Instagram Stories or seen them at the top of your Instagram feed. Instagram’s latest feature, released last month, enables users to post photos and short video clips that disappear after 24 hours. Sound familiar? Everyone on the internet is claiming it’s just like Snapchat, but there are some critical, user-friendly differences that small businesses should use to… → Read More
Who To Follow on Twitter: Social Media Marketing World 2016 Edition
It’s time once again for that most anticipated event among social media marketers of all stripes: Social Media Marketing World! Thousands of marketers from dozens of countries all over the world will descend on San Diego next week, bringing with them wit, wisdom, and lots and lots of tweets! Whether or not you snagged a ticket to the events taking place April 17th-19th, you can be the… → Read More
Get Ready for National Small Business Week in May!
The second biggest holiday in the Small Business world is coming up in just about a month, and it’s time to start planning how you can get involved. National Small Business Week takes place May 1st -7th here in the U.S., and this year’s theme is “Dream Big, Start Small.” Created by the U.S. Small … → Read More
Looking for Digital Marketing Tips? Check out 100 Days of Digital
Most people know by now that in order to be successful, a small business must at least dip a toe into digital marketing. But knowing that it needs to be done does not – unfortunately – correlate to knowing how to do it! Luckily, there’s a specific organization that recognizes that struggle: Do It Digital UK. The organization describes itself as: > “…an independent, not-for-profit campaign that… → Read More
The ROI of Social Media: How To Use Social For Market Research [INFOGRAPHIC]
No matter the size of the business or the industry, we consistently hear that people want to do social media, but they just can’t justify putting the resources toward it. Be it an investment of time or money, people just don’t understand how to think about the return they’ll see. We’ve talked before about how to figure out the ROI (return on investment) of social media before, but today we… → Read More
4 Tips for Overcoming Negative Reviews on Social Media
Reviews are a double-edged sword for businesses. They increase search engine visibility and give customers a way to learn more about a store or restaurant before visiting. In recent years, local businesses in particular have become extremely susceptible to online reviews as customers rely on online research more than ever. If you own a business, positive online reviews can make the difference… → Read More
Facebook Reactions Are Here: 6 Reactions Brands May Be Having Right Now
Well folks, it finally happened. If you’ve been anywhere near an internet-connected device in the last 48 hours, you know what I’m talking about; Facebook Reactions. We reported back in September 2015 about the first rumblings of this, when Mark Zuckerberg announced that while his team was not building the much-rumored ‘dislike’ button, they were in fact “working on it” when it came to ways for… → Read More
Bad Weather, Great Content: Grow Your YouTube Channel Like Moses Brown School
From the Oscars to the Super Bowl and everything in between, we’ve talked about how ‘newsjacking’ (real-time marketing) is a great way to get new social followers and engage your current followers at the same time. No matter how convinced a small business owner may be of the value of real-time marketing, however, there will always be those that say “that’s great for some businesses, but my… → Read More
Email Marketing Tip: Use A/B Testing on Your Subject Lines to Get More Opens
When it comes to email marketing, a good subject line makes all the difference. In fact, one study found that 33 percent of email recipients open an email based solely on its subject line. As consumers have grown more spam savvy over the years, they’ve learned to quickly scan their inboxes and single out the … → Read More
Pay Attention To These Features from Your Favorite Social Platforms in 2016 [INFOGRAPHIC]
We’ve seen plenty of articles throughout January with social media trends to look out for in 2016. The experts we’ve read and written about are not the only ones, of course, who have noted these trends; those in charge at your favorite social media platforms have their fingers on the same pulse. As a result, lots of features have popped up recently that support the evidence of these trends, and… → Read More
Your Guide To Creating Great Images for Your Blog [INFOGRAPHIC]
As a website owner, you know the importance of having quality, eye-catching imagery to draw people in to your site and keep them engaged. When you’re ready to add a blog to your content marketing strategy, remember that the same rules apply! When you’re passionate about what you do or what you create, it’s easy … → Read More
Here’s What 5 Experts Are Predicting For Social Media in 2016
Happy New Year from all of us here at Pagemodo! It’s that time of year when we all start making resolutions for our businesses, setting important goals, and scribbling out last year’s date on eve… → Read More
Here’s What 5 Experts Are Predicting For Social Media in 2016
Happy New Year from all of us here at Pagemodo! It’s that time of year when we all start making resolutions for our businesses, setting important goals, and scribbling out last year’s date on everything we sign for the next few weeks. It’s also the time when there’s no shortage of predictions floating around the blogosphere from social media and marketing experts about all the trends that will… → Read More
31 Marketing Tips For a Successful 2016 on Social Media and Beyond
As 2015 comes to a close, it’s time to reflect on last year’s lessons and look forward to next year’s opportunities. It’s also time to set some new goals for your business and resolve to stick to some marketing best practices in the new year. To help you choose those strategies to pursue in 2016, we created a Social Success Countdown where we asked marketing experts on Twitter and around our own… → Read More
What To Post On Instagram For Content Marketing Success [Infographic]
Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly act… → Read More
What To Post on Instagram for Content Marketing Success [INFOGRAPHIC]
Who could have predicted when Instagram first came on the scene five years ago that it would have experienced such skyrocketing popularity. But a platform that has gained over 300 million monthly active users in such a short time clearly made some correct assumptions about the future of social media usage. Whether due to the increasingly visual nature of social media, or users’ growing… → Read More
It’s Here: Share Your Pagemodo Posts to Instagram!
The holidays are upon us, and we wanted to get you something we knew you’d love. So today we’re delighted to announce the launch of one of our most requested features: sharing to Instagram! With the latest version of our award-winning Pagemodo mobile app, you can now share all your creative posts to everyone’s favorite visual platform. Here’s how it works: 1. Share a great visual on social media… → Read More
Small Business Tips for Sweet Success from Baker, Business Owner, and Pagemodo User Meaghan Murphy
In 2010, there were approximately 4,000 restaurants open in the Washington, D.C. metro area. That also happens to be the year that sisters Meaghan and Caitlin Murphy opened Capital City Cheesecake in the Takoma Park neighborhood, just outside the District. Nearly six years later, the business is still going strong and has become a part of the local community. We were delighted to talk with… → Read More
Save Time And Increase Instagram Engagement By Repurposing Your Content
Content marketing is important. You know it, your employees know it, and your customers sure know it. But the difference between content marketing and traditional marketing tactics is that content ca… → Read More