Pierre DeBois
CMSWire.com
Chicago, IL, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Pierre:
Boost Your Data Literacy: Free and Paid Resources for Marketing Training
Data literacy is becoming increasingly important in today's business landscape, but with so many resources available it can be difficult to know where to start. → Read More
Reading the Tea Leaves: What Analytics Trends Are Emerging For 2023?
Find out why it's time to embrace a "Data Avengers" approach, why you need to keep a close eye on API sprawl and how to optimize your workflow for privacy. → Read More
GA4 Brings Back Familiar Friend: Landing Page Report Now Available for Analytics Practitioners
The return of Google’s landing pages reports is a bright spot for analytics practitioners who are already familiar with them from Universal Analytics. → Read More
Don't Decimate Your CX Strategy When You Leave Twitter
Brands have a lot to consider before they decide to leave Twitter. Here's how to think about it. → Read More
Changing Social Media ‘Likes’ As Mental Health Safety Changes
‘Likes’ are still welcomed, but social media platforms now realize that ‘likes’ must be reimagined with mental health concerns in mind. → Read More
The Value of Site Search to Your Customer Experience Analytics
Getting site search analytics right will help marketers plan successful customer experience strategies. → Read More
LinkedIn Heats up Three-Way Competition for Audio
LinkedIn launches Audio Events feature and brings social audio to the B2B customer experience. → Read More
How to Use Time Series Data to Explain Advanced Analysis
Time series graphs are intuitive, helping you relate a metric to time. → Read More
Google Helpful Content Update Improves Customer Experience and SEO Strategy
Google's new Helpful Content Update allows the search giant to help marketers create a meaningful customer experience that starts through search. → Read More
Using Performance Max in Google Ads
Updates to Google Ad feature Performance Max offers marketers a way to enhance their search and digital ad campaigns. → Read More
How CTV Will Influence the Next Wave of Analytics
What connected television is, what marketers should know and how its expanded profile is affecting analytics strategy. → Read More
How Google Improved Data Blending in Google Data Studio
Google has been refining Data Studio to provide better blending capability and more flexibility in combining data. → Read More
How Server-Side Tag Management Is Influencing Marketing Analytics
Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology. → Read More
How to Create Outstanding Real-Time Reporting in Your Dashboards
Using open-source frameworks, analysts can create customized dashboards that strengthen business reporting for real-time data. → Read More
TikTok vs. YouTube: Who Wins the Video Game for 2022?
TikTok is on fire. But don't count out YouTube, ever, for gaining user attention via video. → Read More
How Will Musk's Twitter Takeover Affect Social Media Marketing?
Should marketers be concerned about the potential impact of the Musk/Twitter acquisition on their social media strategies? → Read More
How to Apply Text Classification as a Keyword Strategy for Advanced SEO
Choosing where keywords go within content will feel much like arranging furniture. → Read More
How to Analyze Impression Share in Your Digital Ad Campaigns
Impression share is an indicator metric for comparing ad performance against the performance of others' ads. → Read More
Applying Keyword Density to Your Search Engine Optimization Strategy
In marketing you must jump at your opportunities, sometimes requiring a flying leap. → Read More
How to Repurpose Content for Social Media Strategies
Repurposing content is a critical priority for connecting with customers now, and social media is the perfect avenue. → Read More