Ginger Conlon
The Drum
New York, NY, United States
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Past articles by Ginger:
When Sorrell met Whipple: ‘agencies aren’t exempt from change’
Two ad industry titans — Sir Martin Sorrell, executive chairman of S4 Capital, and Brian Whipple, CEO of Accenture Interactive — addressed a packed house at The Drum Arms’ activation at the Cannes Lions Festival yesterday (18 June), each weighing in on key issues facing advertising. → Read More
Thrive Market CEO: 'We are in the business of selling memberships'
Organic food delivery service, Thrive Market has one prodigious asset that nearly all marketers covet: more than 1,000 points of useful customer data that it harvests for everything from personalization to product development. → Read More
Thrive Market CEO: We’ve built so much trust, our members want to give us more data
When did food become so complicated? → Read More
A year in the life: Building trust so marketers can ‘embrace the chaos’
In Q1 we hired quickly and made a lot of organizational changes, so focusing on the culture in April was essential. When you're moving fast, it’s important to have people trust the changes you're going to make. That allows you to grow fast. So, the goal is not to shut down chaos, but to harness it. That can only happen if you have trust and a culture of transparency through communication. → Read More
A year in the life: Building trust so marketers can ‘embrace the chaos’
In Q1 we hired quickly and made a lot of organizational changes, so focusing on the culture in April was essential. When you're moving fast, it’s important to have people trust the changes you're going to make. That allows you to grow fast. So, the goal is not to shut down chaos, but to harness it. That can only happen if you have trust and a culture of transparency through communication. → Read More
Univision vs Telemundo: a fierce battle for US Hispanic audiences and ad dollars
Telenovelas are known for their fiery passion and drama. That same passion is playing out this upfront season, as Univision Communications and NBCUniversal’s Telemundo Enterprises battle for the attention of US Hispanic audiences and the advertisers attempting to reach them. → Read More
Sir Martin Sorrell riffs on client expectations, ad industry shifts and holding companies
If there’s one thing you can count on from Sir Martin Sorrell, it’s being blunt. This was as true as ever during last night’s Q&A with the executive chairman of S4 Capital. → Read More
Belkin International CMO Kieran Hannon joins Openpath as chief marketer
Silicon Beach startup Openpath is riding a wave of growth and shifting to keep that momentum going. The manufacturer of intelligent access control systems (think Ring for business) has appointed Kieran Hannon as its chief marketing officer, expanded its Los Angeles headquarters, and is opening a second office in Indianapolis. → Read More
OMG names Mike Cooper first group CEO, APAC and EMEA as Colin Gottlieb steps down
Omnicom Media Group (OMG) has appointed Mike Cooper, currently chief executive of OMG’s PHD Worldwide, to the newly-created position of group chief executive, APAC and EMEA, as Colin Gottlieb steps down as chief executive of OMG EMEA. → Read More
YouTube touts its personalized connection to culture for viewers
Along with the numerous announcements YouTube made during its Brandcast this month, the media platform took advantage of Radio City Music Hall’s expansive stage to integrate live performances from its talent lineup to emphasize how its content keeps viewers connected to culture. → Read More
Kyoko Matsushita appointed as first global chief client officer of Essence
GroupM’s global data and measurement-driven media agency Essence has named Kyoko Matsushita the company’s first global chief client officer. → Read More
Digital is marketing nirvana: Mack Trucks’ marketing chief blurs B2B and B2C strategies
“We’re using every tool in the toolbox to amplify our message and sell more trucks,” John Walsh, Mack Trucks' vice-president of global marketing, said during a fireside chat at Oracle’s Modern Customer Experience conference. Those tools include some very B2C-like influencer and video marketing strategies, which Walsh balances with more traditional partner marketing. → Read More
Cannes Lions announces Simon Cook as managing director
Ascential plc, parent company of Cannes Lions, announced today (27 March) the appointment of Simon Cook as the creative festival’s managing director, leading the overall business. The move is a promotion from Cook’s current role as vice-president, creative excellence. Cook’s primary focus will be accelerating the expansion of Cannes Lion’s learning and advisory offerings, as well as its digital… → Read More
Oracle announces customer-centric updates to four elements of its Marketing Cloud
Appropriately held in the city of indulgence that is Las Vegas, Oracle’s 2019 Modern Customer Experience conference kicks off today (19 March) with the announcement of several upgrades to the Oracle Marketing Cloud suite. → Read More
Visible's CMO goes OOH and beyond to connect with consumers on a DTC level
While most mobile telecom providers are shouting about the strength of their networks and pricing, Visible is talking to consumers about their experience as a wireless customer — and how it can be better. → Read More
US Senators introduce legislation to update children’s online privacy rules
US Senators Edward J. Markey (D-Mass.) and Josh Hawley (R-Mo.) have introduced legislation today (12 March) to update children’s online privacy rules. The new rules aim to address the realities of today’s data practices. → Read More
WW used a sledgehammer when a screwdriver would do
WW chief brand officer Gail Tifford said it herself in an interview with The Drum last September: “It’s not so much about the name change versus the substance of what we're really working on.” → Read More
What’s next for data-driven marketers? Avoid being ‘brand regressive’
“Marketing is nothing if not a me-too industry. Once one big company asks for a new deal, everyone else will, too.” → Read More
Diversity is not optional if advertising, marketing, and media are to grow and thrive
Jack Myers is on a mission. The founder of MediaVillage and AdvancingDiversity.org has spent the past two years amping up his efforts to bring more diversity and inclusion to media, marketing, and advertising. In this Q&A with The Drum, he reminds industry leaders why diversity is vital to their future success and shares steps they can take now to build a more diverse workforce. → Read More
Love, and profit, are in the air for the 'most intimate brands'
An emotional connection with a brand can be a powerful motivator. In fact, brands considered to be the “most intimate” in the US outperform other companies in the S&P 500 and Fortune 500 lists in terms of revenue and profit, according to research from agency MBLM. → Read More