Mike O'Brien
ClickZ
New York, NY, United States
Contact Mike
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Past articles by Mike:
Personalization is powerful, but still not a priority for many marketers
40% of executives agree that personalization drives business results, yet 46% aren't where they'd like to be on implementation, finds new research from Forbes. What are the challenges and what sets the leaders apart? → Read More
Brands are excited about chatbots. Why aren't consumers?
Though chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. → Read More
What makes retail mobile apps rock solid, according to Forrester Research
Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail one. → Read More
What does blockchain mean for the diamond industry?
The diamond industry is among the first to go all-in on blockchain, an emerging technology that mystifies many marketers. → Read More
You have a cart abandonment strategy. What about browse abandonment?
The Internet is filled with best practices around cart abandonment. Browse abandonment, less so, even though the tactic is trickier to pull off. → Read More
Brands as publishers: What makes Casper, Airbnb and Red Bull outstanding content marketers
People would rather learn about a brand through content than ads. Creating their own publications, Airbnb, Barneys and Casper take that and run with it. → Read More
What does the future hold for influencer marketing?
The influencer marketing landscape has changed tremendously over the past few years. Going into 2019, how will it continue to evolve? → Read More
The state of mobile payments going into 2019 and beyond
Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. → Read More
Looking back three months: What's changed since the GDPR went into effect?
Some marketers are still scrambling to become GDPR compliant, others are changing their martech stacks, and consumers largely don't notice a difference. → Read More
3 common misconceptions marketers have about Gen Z
Though Gen Z is more than at home with smartphones and technology, marketers often overestimate the role they plays in their daily lives. → Read More
Netflix tests ads between episodes: Just a test or are they here to stay?
Netflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. → Read More
Technology enables brands to evolve their loyalty programs
Loyalty programs are older than the state of California (seriously). Technology has enabled brands to personalize their programs, earning more loyalty. → Read More
Digital data dictates in-store decisions for modern retailers
Data is central to everything modern marketers do online. But digital data is also a factor in physical stores, as T-Mobile, Roots and Birchbox demonstrate. → Read More
How Sam's Club and Macy's are simplifying the mobile checkout experience
As ecommerce conditions consumers to expect easier checkout experiences, Sam's Club and Macy's are bringing that frictionlessness into their stores. → Read More
Chatting with bots: How well 5 brands' chatbots actually work
We usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay and H&M. → Read More
More data, fewer agencies: Key takeaways from Dentsu Aegis' CMO survey
Though the marketing landscape changes quickly and constantly, the average CMO views their role the same as they always have: driving business growth. → Read More
Goliath vs. Goliath: Amazon's ad spend continues to soar
Consumers spent more during Prime Day than any other day in Amazon's history. A new Merkle report shows that marketers are also spending more than ever. → Read More
Alexa, what's for dinner?: Why Campbell's is doubling down on voice
Sharing recipes with consumers has always been part of Campbell's marketing strategy. They're just shared via Alexa now, rather than in magazines. → Read More
What does Prime Day mean for retailers other than Amazon?
Prime Day broke sales records for Amazon in both 2016 an 2017. However, there's also an opportunity for every other retailer to have a great day, as well. → Read More
Why beauty retailers are leading the way in digital transformation
Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal and Ulta aren't struggling there. → Read More