Zanda Wilson
Mumbrella News
Australia
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Past articles by Zanda:
Ex-McCann executives launch PR & social agency, IVY, within BCM Group
Two senior executives from McCann Worldgroup’s The Red Republic have departed to launch a new earned media agency within BCM Group called IVY.Mumbrella can reveal that The Red Republic managing director Mia Hamilton, has teamed up with The Red Republic group account director Emma Bedsor to create the agency.IVY is set to offer PR, social […] → Read More
Big Brother VIP full lineup revealed including Caitlyn Jenner and Thomas Markle Jr
Seven has confirmed one of television’s worst-kept secrets, that Caitlyn Jenner is headlining the list of contestants heading into the house for Big Brother VIP.Reports emerged last month that Jenner, and British media personality Katie Hopkins, had both arrived in Australia ahead of the series, which will be just the second time that a ‘celebrity’ […] → Read More
IAB launches digital-out-of-home guide for buyers
The Interactive Advertising Bureau (IAB) has released a new guide for advertisers and agencies to help with buying digital out-of-home (DOOH).The ‘Buyer’s Guide for DOOH’ was developed by the IAB Australia DOOH Working Group and has been created to provide guidance on best practices for advertisers and to assist them in cutting through DOOH jargon […] → Read More
Mumbrellacast Interview: KIIS FM's Ryan Jon on how brands stuff up influencer marketing
Ryan Jon is a jack of all trades when it comes to content. While his day job is hosting mornings on KIIS 101.1 Melbourne, he’s also a podcast host and producer, digital content creator, social media marketer, influencer and more.Joining the Mumbrellacast, Jon speaks about his current gig at KIIS in Melbourne and new brekky […] → Read More
Mumbrellacast Interview: Hamish McKenzie explains why Substack won't be enabling advertising
New Zealand-hailing Hamish McKenzie co-founded Substack with the goal of helping journalists get paid for writing newsletters. McKenzie worked as a journalist in New Zealand, Hong Kong and the US, and is now based in LA.McKenzie – who has also worked for Tesla, and is the author of ‘Insane Mode’ about the arrival of the […] → Read More
A-League clubs to offer discounted Paramount+ subscription with membership
A-League club members will be given access to discounted memberships to new ViacomCBS streaming service Paramount+, at a rate cheaper than the $8.99 standard monthly cost, when the platform launches in August.The Central Coast Mariners are the first club to have included a 12-month subscription in any Gold or Platinum membership, or for an additional […] → Read More
Round 2 State of Originality ads from BWM Dentsu, McCann, M&C Saatchi & more
State of Origin game two aired this evening on Nine, with the network also highlighting the second round of entrants in its State of Originality initiative.State of Originality was announced at the back end of 2020, as a call to arms for marketers and brands to create big-brand moments for the State of Origin commercial […] → Read More
Local Government Super rebrands as Active Super
Industry Super fund Local Government Super (LGS) has rebranded as Active Super, Mumbrella can reveal.LGS brought on board a swathe of agencies to work collaboratively on the rebrand, with contributions from the Principals and XXVI, Deepend, SLIK and Agnes MediaThe rebrand was conducted in order to attract new members and drive growth, with a goal […] → Read More
Ryvalmedia appointed to MYOB Australia media account
Tax and accounting business MOYB Australia has appointed Ryvalmedia to its media account.The account was most recently with Vizeum, after a closed pitch in early 2019 saw it take over from Starcom. Ryvalmedia will now take on planning and buying worth an estimated $8 million, following another closed pitch process.The media agency within Simon Ryan’s […] → Read More
SCA revives head of regional content role with Blair Woodcock
Southern Cross Austereo (SCA) has appointed a new head of regional content, with Blair Woodcock taking on the role effective 10 May.As well as leading SCA’s regional content and initiatives across 70 regional Hit and Triple M stations, Woodcock is also joining the content leadership team at the network.SCA had been advertising for the role […] → Read More
Jane Huxley replaces Brendon Hill as Are Media CEO
Are Media has announced the departure of CEO Brendon Hill, with former Spotify, Pandora, Microsoft and Fairfax executive Jane Huxley appointed to the role.Huxley will start on 26 April, with Hill revealing the change follows extensive recent discussions about the company’s future strategy with the board.Hill said: “The board and I have been discussing the […] → Read More
Manu Feildel, Brynne Edelsten, Sam Burgess join SAS Australia
SAS Australia is set to return to Seven later this year, and the network has named 18 celebrities who’ll take part in the gruelling challenges this season.A smattering of former sports stars will be joined by actors, media personalities, a Bra Boy, musicians, and a former politician, with the series to be produced by Screentime, […] → Read More
Chinese streaming platform iQiyi to launch Australian operations
Advertisers and consumers will soon have even more choice when it comes to video streaming platforms, with iQiyi to set up local operations in Australia in May 2021.Former executive VP of Sony Music Asia Pacific, Gavin Parry, has joined iQiyi ANZ as its inaugural CEO, and will lead the charge for the Chinese-founded platform which […] → Read More
Nova Entertainment reintroduces Nova Boy to 'Turn Up The Feel Good'
Nova Entertainment’s much-loved mascot Nova Boy is back, with the network reviving the character for a new national advertising campaign lunching on 18 April.The campaign TVC sees an animated version of Nova Boy appear in studios alongside Nova’s flagship breakfast and drive show talent, as well as alongside commuters and other listeners tuning into Nova […] → Read More
SMH's Lisa Davies commits to print as new readers endure post-COVID
As The Sydney Morning Herald gears up for its 190th anniversary, editor Lisa Davies has committed to print being a significant part of the publication for years to come.Speaking with Mumbrella for this week’s Mumbrellacast, Davies admitted that the future of print for the Herald, and in Australia more widely, was up in the air […] → Read More
Football Australia reveals major women's football partnership with CBA
Commonwealth Bank (CBA) has been announced as the official naming rights partner of the Matildas, Junior Matildas and Young Matildas as part of a new partnership deal with Football Australia (FA).The deal will see CBA become the largest investor in Australian women’s football, with an initial four-year partnership to see millions injected into elite and […] → Read More
Gravity Media hires ex-Seven head of sport Saul Shtein
Global live broadcast and production company Gravity Media has announced the hire of Saul Shtein, formerly the head of sport at both Seven and Fox Sports.With over 40 years of broadcast industry experience, Shtein joins as the emerging company’s new director, production and content in Australia, and will be responsible for for Gravity Media’s expansion […] → Read More
Airtasker searching for a CMO just weeks after ASX listing
Airtasker successfully landed on the ASX late last month, and now the gig economy startup is looking to bolster its Australian team with the hire of a chief marketing officer.The company’s IPO valued the Airtasker at $255 million, despite the fact that it is yet to post a profit. Airtasker shares began trading at $1.05 […] → Read More
Steve Price gets live digital breakfast show on SCA LiSTNR
Steve Price will host a new live, digital-only talk breakfast radio show on Southern Cross Austereo’s newly launched LiSTNR platform.The former 2GB host will be joined by ex-Network 10 presenter Natarsha Belling for ‘Australia Today’, which will air daily from 7am-10am exclusively on the LiSTNR app.SCA has pitched the show as Australia’s “first truly digital […] → Read More
Sam Buchanan appointed inaugural GM of IMAA
The Independent Media Agencies of Australia (IMAA) has announced the appointment of an inaugural general manager, with Sam Buchanan named in the new role.Buchanan has previously worked in executive roles for organisations including Fairfax Media (now Nine Publishing), Jetstar Media, News Corp Australia, Prime 7 and SCA, as well as a variety of media agencies.Buchanan […] → Read More