Kaya Yurieff, The Information

Kaya Yurieff

The Information

New York, NY, United States

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Recent articles by Kaya:

TikTok Warns Remote Employees They Risk Losing Jobs

TikTok is cracking down on remote work, telling some U.S. workers they could lose their jobs unless they show they have already moved near their assigned offices. Last week, TikTok informed some employees over its internal software, Lark, that they may face disciplinary action—including job ... → Read More

Our Creator Economy Summit Kicks Off April 20

We are kicking off today’s newsletter with an exciting announcement: Our annual Creator Economy Summit is happening for the first time in person on April 20 in Los Angeles at The London West Hollywood.We’ll have a jam-packed day of fireside chats, masterclasses and panel discussions, with lots ... → Read More

Could Twitter Boss Musk Really Buy Substack?

CouldTwitter’s new billionaire owner Elon Musk buy Substack?Musktweetedthat he’s “open” to acquiring the newsletter publisher after a Twitter userfloated the ideaon Friday, suggesting a deal would give Musk control of the “the narrative layer” of the internet.Of course, Musk has other things on ... → Read More

At Musk's Twitter, What’s Old Is New Again; Spotify Jabs Apple Over Audiobooks

Surprise! Elon Musk was busy tweeting over the weekend, including his priorities for Twitter, from fixing search (pronto) to making Twitter “by the far the most accurate source of information about the world.”He also asked a user how YouTube’s monetization works and where Twitter can improve. ... → Read More

Instagram-Worthy Pop-Ups Are Back; Injury at TwitchCon

Calling all Millennials. The Instagram-worthy art exhibit has returned.Pre-pandemic, and before the short-video wars, you may remember sites such as the interactive Museum of Ice Cream exhibit, with its giant pit of oversized plastic sprinkles—the perfect backdrop for snapping glossy photos for ... → Read More

Inside Morning Brew’s Plans to ‘Ride the Creator Wave’

Morning Brew, the newsletter publisher focused on young business professionals, is launching a course called “Strategy for Creators” next month aimed at aspiring creators, founders and industry experts who want to build a personal brand online.Co-founder Alex Lieberman, who has 226,000 Twitter ... → Read More

YouTube Ups Ante in Short-Form Video Wars

The creator wars spurred by TikTok’s explosive growth are heating up again. In the latest twist, YouTube confirmed it will share ad revenue with creators who generate videos for YouTube Shorts. The pitch may attract creators who haven’t seen as many opportunities to cash in on TikTok.At its “ ... → Read More

WTF: A Tough Time for Startups but a Boon for the Cloud

A looming recession has made fundraising tough for startups—“and it’s going to get tougher,” said Alicia Boler Davis, CEO of digital health startup Alto Pharmacy. The company raised $200 million in a late-stage funding round announced in January, led by SoftBank Vision Fund. “Previously there ... → Read More

The Million-Follower Factory: TikTok Is Making Everyone Famous—But Few Creators Are Cashing In

Three years ago, Owen Holt was finishing up his junior year of high school in Orlando, Fla., when his older sister encouraged him to try his hand at TikTok. He posted a video of himself in the bathroom, lip-syncing to an a cappella cover of Justin Bieber’s 2009 hit “Love Me,” and then he went to ... → Read More

Clubhouse Has Enough Cash to Figure Things Out

Before we get into today’s newsletter, I’d like to bring your attention to newly launched features for subscribers of The Information:•Profiles: The ability to build your own profile page, search the directory for other subscribers, and comment on stories and in other areas of the product.• ... → Read More

VidCon Returns as Chill Falls on Creator Economy

VidCon, the annual gathering of social media creators, fans and industry representatives, will descend on Anaheim, Calif., Wednesday for the first time since 2019. While the pandemic hijacked the conference’s plans to meet in person for two years running (it took place virtually in 2020), it ... → Read More

Who’s Headed to VidCon; Facebook Extends Fee-Free Creator Tools

It’s a busy week for conferences touching various areas of the creator economy, from advertising at the Cannes Lions Festival in France to crypto topics at NFT NYC and, of course, the Super Bowl of the influencer industry, VidCon in Anaheim, Calif. While I’m at VidCon, my colleague Mark Di ... → Read More

Ukraine War’s Impact on Creators; Longer Instagram Reels; Johnny Depp Joins TikTok

After more than 100 days of war in Ukraine, social media users in the U.S. have largely moved on from posting about it. But what some journalists have described as the first “TikTok war” has set a new precedent for social media dispatches from the frontlines of a conflict. A new report set to ... → Read More

Cameo, a Celebrity Shoutout App, Lays Off 25% of Workforce

Cameo, an app that became a pandemic darling by letting people pay celebrities to send them customized video greetings, told its employees that it was laying off more than 80 employees, about a quarter of its workforce, according to one of the employees. The company told employees about the ... → Read More

OnlyFans CEO Stresses Commitment to Adult Content; Enter the Wild World of Virtual Streamers

OnlyFans over the last year has sometimes seemed ambivalent about the sexually explicit performers that made the subscription site a pandemic-era success story. At one point it even annouced a short-lived ban on sexual content. Its new CEO Ami Gan wants to make something clear: sex is staying on ... → Read More

In Austin, a Coronation for Crypto, a Celebration of Doodles, and Confusion for Nicolas Cage

South by Southwest, the annual tech and arts festival in Austin, Tex., kicked off this year against the backdrop of a Russian invasion of Ukraine, record inflation, skyrocketing gas prices and a two-year pandemic hangover. It also coincided with a sudden dip in the price of cryptocurrencies and ... → Read More

The Information’s Creator Economy Newsletter by Kaya Yurieff

Everything you need to know about the booming creator economy, from the platforms to the people to the deals. Start reading for free. → Read More

What Should Influencers Say During a War?

Christina Galbato, an Instagram influencer with 272,000 Instagram followers who sells online courses for aspiring creators, was in the middle of launching a new coaching program when Russia invaded Ukraine.“It didn’t feel right to continue on with my planned promotional content, so I paused my ... → Read More

Instagram Influencers and Twitch Streamers Broadcast Russia's Ukraine Invasion

It’s a jarring contrast: Just a day ago, Sofia Stuzhuk, an influencer in Ukraine with 5.5 million followers, was posting videos of playing with her young daughter and a new manicure on Instagram Stories. Then on Thursday, her short videos started focusing on a geopolitical crisis, as Stuzhuk ... → Read More

Creators Are Mostly Women. Where’s the Money For Women-Led Creator Startups?

In 2019, Keren Sachs was pitching her new startup, which connects female photographers with business clients, to a partner at a midsize New York venture firm when he gave her some disheartening advice: Ditch entrepreneurship and focus on keeping her husband happy. A year later, when she was on ... → Read More