Kaya Yurieff
The Information
New York, NY, United States
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Recent articles by Kaya:
How Creator Economy Investments Could Hit $5 Billion This Year
Facebook wants to talk about its ties to creators. So do Chipotle, Disney and Stripe. The upswell of interest in people earning a living from their online followers means it has never been a better time for founders building startups that serve creators. New data show how successful these ... → Read More
All Social Networks Look The Same Now
Our latest chart shows how many features social media networks have in common, ranging from livestreaming to TikTok competitors and shopping.It’s a sign of the social media market maturing, similar to how smartphones and laptops now share similar interfaces and functions. The pandemic has also ... → Read More
Patreon’s Jack Conte: ‘Phase Two’ of Creator Tools Will Help Them Build Companies
On Monday, we wrote about the rise of fan membership services. Many of them are following the model of Patreon, the platform for artists and other creators. CEO Jack Conte, who co-founded the startup eight years ago because he was frustrated with his band’s slim earnings from YouTube ads, has ... → Read More
How Live-Shopping Startups Compete
As our latest table below shows, the race to find the modern version of QVC is getting crowded. At least six startups are competing to win customers with live shopping. And Amazon and Facebook are also making inroads.Here’s how the field looks: Most live-shopping services share features such as ... → Read More
What YouTube’s Shopping Deal Means for the Creator Wars
For years, YouTube was the lone platform offering social media creators a way to make money directly. But now social networks are trying to woo internet personalities with splashy creator funds, tipping, marketplaces to connect them with advertisers for deals, and even giving cash for using ... → Read More
How Facebook’s $1 Billion Creator Warchest Compares
As our latest chart shows, Facebook is late to join the parade of tech companies offering to pay creators for showing up on their platforms. It’s making up for that latecomer status in size—and variety.Facebook and its subsidiary Instagram will pay social media creators $1 billion through 2022, ... → Read More
Substack to Offer Free Classes to Help Writers Earn Their First $1,000
The top 10 publishers on Substack bring in more than $20 million a year in subscriptions, underpinning the newsletter platform’s revenue growth. Now Substack is trying to broaden the pool of writers who can earn a living from paid subscriptions. Next month, it will launch a new program called “ ... → Read More
The Rise of Influencer-Led Courses; How One YouTuber Makes $25,000 a Month
During the pandemic, Instagram influencer Christina Galbato shifted from posting about travel to teaching her 254,000 followers how to become full-time social media creators themselves. It’s been a lucrative switch. Galbato says she’s making more money from such coaching, includingtwo courses ... → Read More
Cameo Targets $200 Million-Plus in Video Sales This Year
The pandemic shut-downs proved to be great for Cameo’s business of selling personalized video messages from celebrities such as Snoop Dogg or “Tiger King” star Carole Baskin. After growing faster than it expected last year, the startup, which takes a 25% cut of these video sales, aims to book ... → Read More
Why Facebook’s Substack Competitor Will Do Just Fine
It’s easy to dunk on Facebook when it rolls out another copycat product, in this case, its newsletter publishing platform that goes head-to-head with Substack. Facebook’s new Bulletin site, as the breakdown below shows, shares many basic features of its rivals. And the social network’s tactic of ... → Read More
Why Netflix and Hulu Are Releasing Influencer Shows; Q&A With 'Captain Dare'
Major entertainment companies have woken up to the allure of online influencers. Hulu has teased a preview of its upcoming show about the family of TikTok superstars Charli and Dixie D’Amelio. ABC is developing a reality competition from Venture 10 Studio Group called “#FollowMe,” where aspiring ... → Read More
Investments in Creator Economy Startups Hit $2 Billion; An Interview With Homebrew’s Hunter Walk
The deals & debut section of this newsletter is always hopping—and that’s starting to show up in the numbers. Investors have poured at least $2 billion into U.S.-based creator economy startups so far this year, according to data compiled by The Information. For the full list of VC-backed ... → Read More
Why Everyone’s Excited About Link-in-Bio Startups
Since we started this newsletter, startups offering what’s known as “link-in-bio” services have made regular appearances, from raising venture funding to launching new ways for creators to make money. Today we explain what they are—and why investors and founders seem so hot about this ... → Read More
Lightspeed’s Nicole Quinn on Cameo and Venture FOMO; Twitter Spaces Gets a Presidential Visit
When Nicole Quinn, a partner at Lightspeed Venture Partners, led the firm’s Series A round for Cameo in 2018, she said she got many weird looks from other investors who couldn’t understand the apparent appeal of the celebrity shout-out app. Then she watched some of those same investors try to ... → Read More
Instagram Chief Mosseri Rebuffs State AGs Opposing Kids Version of App
Instagram head Adam Mosseri hit back at state attorneys-general who criticized a planned children’s version of the app, saying “there are things governments could do to help that are probably more helpful than writing a letter.” Earlier this month, a group of 44 state attorneys-general penned an ... → Read More
Apple tweaks syringe emoji to be less graphic amid vaccine rollout
Apple on Tuesday unveiled a small change to its syringe emoji that removes the drops of blood. → Read More
Analysis: Facebook has become a $770 billion clone factory
There was an exciting moment four years ago when it seemed like Facebook was doing something truly jaw-dropping. The company set up a new hardware division called Building 8, staffed it with scientists and engineers overseen by an executive from DARPA, and announced it was building technology to help you type with your brain and "hear" with your skin. → Read More
Trump is in danger of losing his powerful social media machine
After four years of using social media platforms to bypass traditional media and spread his message directly to millions of people, President Donald Trump is now as close as he's ever been to losing his digital bully pulpit. → Read More
Trump is in danger of losing his powerful social media machine
After four years of using social media platforms to bypass traditional media and spread his message directly to millions of people, President Donald Trump is now as close as he's ever been to losing his digital bully pulpit. → Read More
Trump is losing his powerful social media machine. Now what?
After four years of using social media platforms to bypass traditional media and spread his message directly to millions of people, President Donald Trump is now losing his digital bully pulpit. → Read More