Bruce Einhorn, Bloomberg

Bruce Einhorn


Hong Kong

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Past articles by Bruce:

Subaru, Nintendo Step Up for LGBTQ Workers in Conservative Japan

Japanese companies are adopting pro-equality policies in a country where same-sex marriage remains illegal. → Read More

China’s ‘Zero-Dollar’ Tourists Are Getting a Cautious Welcome

Before Covid, the nation’s low-spending tour groups weren’t all that popular. But after two quiet years, almost everyone is glad to have them back. → Read More

Hong Kong’s Bananas-Only Rule Shows Struggle to Exit Covid Curbs

As Hong Kong lifts most pandemic curbs, officials are maintaining a web of confusing rules. Take trail running. The government just removed a ban on race organizers providing food to competitors. Yet the easing came with a strict provision at a race last weekend: Only bananas could be served and runners had to eat them on their own, in silence, away from checkpoints. Participants also needed to… → Read More

Shanghai Businesses Are Still Grappling With Hit From Lockdown

Gracell Biotechnologies couldn’t export key products because a safe was inaccessible, while an important cancer drug trial faced challenges. → Read More

Can Lab-Grown Meat Really Be Halal or Kosher?

Food tech startups are racing to market the new proteins, but meeting religious dietary rules is a challenge. → Read More

Ivermectin Doesn’t Help Covid, But Generic Drug Makers Are Cashing In

Despite widespread medical doubts about the livestock deworming medicine, some foreign producers don’t seem to care. → Read More

China’s Boozy Work Culture Fuels #MeToo Outcry at Alibaba, Didi

Companies are updating employee guidelines to tackle excessive drinking and sexual harassment. → Read More

The Professional Manager Has a Bright Future, in China

In a country where state-owned enterprises dominate, consulting firms rule the executive talent market. → Read More

More Than 40% of Hong Kong Expats in Survey Say They May Leave

More than 40% of members surveyed by the American Chamber of Commerce in Hong Kong said they might leave the city, highlighting the business community’s concerns over a China-imposed national security law and the local government’s handling of Covid-19 outbreaks. → Read More

Combat Drones Made in China Are Coming to a Conflict Near You

Growing sales of the aircraft threaten to spark a global arms race. → Read More

The Race for Mars Takes China-U.S. Tensions Into Outer Space

Both countries plan to visit the red planet, the moon, and more. → Read More

Flu Fighters Get a Lift From the Battle Against Covid

The focus on the coronavirus promises to improve the annual influenza vaccine. → Read More

NYU, Duke Retain Lucrative Students With China-Based Campuses

NYU Shanghai, Duke Kunshan, and others host scholars unable to travel because of the pandemic. → Read More

The World’s Airports Are Catching Covid, Too

After they invested billions of dollars to become retail and leisure hubs, the pandemic has caused a dearth of free-spending travelers. → Read More

China’s Comac Gets a Chance to Narrow Gap With Airbus and Boeing

Government backing can help the jetmaker land orders while its rivals are retrenching. → Read More

U.S. Units of Chinese Companies Got American Bailout Funds

Chinese companies including conglomerate HNA Group Co. and affiliates of a state-owned defense giant were among recipients of the billions of dollars in coronavirus-relief loans handed out by the U.S. government. → Read More

Call Centers Discover WFH Doesn’t Work for Them

Concern about data security, power outages, and poor internet service fuels a return to offices. → Read More

A Plastics Giant That Pollutes Too Much for Taiwan Is Turning to America

Faced with a crackdown at home, Formosa plans a $9 billion plant in New Orleans. → Read More

Hitting Tycoons Where It Hurts Could Appease Hong Kong Protesters

Anger over high housing prices fuels many protesters, and taking on wealthy landlords might appease them. → Read More

China Could Use Medical Data to Blackmail Americans, Report Says

Chinese investment in the U.S. biotechnology industry presents a risk to national security, potentially giving China’s government access to patient data that could be used to blackmail Americans, according to a report for a Congressional advisory commission. → Read More