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The truth is that the longer you work in PR, the more complex work becomes. And sometimes, younger professionals look to you for an elusive, advanced formula that will help them to build quality relationships. Sure there are tricks that might work in some situations, but for most of the time, the basics still hold true. What we learned so ... → Read More
The ability to provide a good quote is the lifeblood of your media relations efforts. Here are some ways PR pros can refine their offerings to journalists. → Read More
If you recognize these telltale signs of a stagnant position, it’s time to move on—maybe into something that seems a little scary. → Read More
You don’t have to be a full-time student to increase your knowledge and gain experience that you can apply to your current work projects. Here’s how you can continue to grow. → Read More
The author, who did pursue an advanced degree, weighs the positives and negatives, as well as how one should proceed after taking the plunge. → Read More
It’s part of the deal for PR pros: Attending conferences to represent a client or advance your knowledge of the field. Here are tips for deriving maximum value from your time and effort. → Read More
Asking about deadlines, accessibility and the ‘next big thing’ should be standard procedure for reporters and producers, yet they are often overlooked. → Read More
In a rapidly changing professional environment, public relations practitioners can lose sight of the basics. Here's a refresher. → Read More
Being afraid to counsel executives, ask for help or pose questions will only hold you back. Read on to see whether these and other sticking points are keeping you from excelling. → Read More
If you had god-like powers, what perfect holiday gifts would you give family, friends, clients and colleagues? Here are some fantasy (and some real) answers. → Read More
Even in October, a bit of a summer hangover persists. Here's how to shake it off and rev up your efficiency through the holidays and on into 2017. → Read More
With advancements come new challenges for communicators of all stripes. 'Use more visuals,' 'Make sure it gets shared,' 'Watch out for cyber risks.' Here are the musts for industry pros. → Read More
Even in October, a bit of a summer hangover persists. Here's how to shake it off and rev up your efficiency through the holidays and on into 2017. → Read More
Here are eight solid tips ensure your company's summer program delivers a valuable experience for the interns and you. → Read More
As a PR pro, you know the day you get a call from a reporter before 9 a.m., it’s going to be one of those days. One where your phone is ringing off the hook; your inbox is flooded more than usual; and when reporters who never email you, actually ... → Read More
Here are eight solid tips ensure your company's summer program delivers a valuable experience for the interns and you. → Read More
Plenty of seasoned PR folks began their communications careers as journalists. For publishers looking to give their newsrooms a talent boost, one writer suggests giving those veterans a try. → Read More
Networking. UGH. It’s a cliche, necessary evil that we all have to do in order to be successful. I think that networking gets harder once you become more seasoned--it’s definitely easier when you’re first starting out in a career. Most professionals are eager to help the next generation! As a ... → Read More
To get ahead in your career, there are certain behaviors and tendencies you really ought to ditch. Spoiler alert: Getting away from your duties and having fun are not among them. → Read More
Journalists: Do you ever want to walk a day in a PR pro’s shoes? Well, here’s your chance. → Read More