Lauren Johnson, Business Insider

Lauren Johnson

Business Insider

New York, NY, United States

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Recent articles by Lauren:

Verizon has sold mapping service MapQuest as the telecom giant continues to trim its media investments

Verizon sold the 13-year-old MapQuest for an undisclosed price to Venice, Calif.-based ad-tech firm System1. → Read More

A big advertising agency proposed a plan to improve how walled gardens like Facebook share data with marketers

Jonathan Steuer of Omnicom Media Group said blockchain-like technology could be a way for publishers and platforms to analyze ad impression data. → Read More

With the TV business in flux, Omnicom is betting on Amazon and Netflix partnerships to reach TV-like audiences

Marketers are looking for big partnerships to scale their TV advertising, said a top Omnicom Media Group exec. → Read More

Dentsu is folding its mobile ad agency Fetch into performance-marketing shop iProspect

Fetch got in the news when former client Uber sued it in 2017; there's no known direct connection between the legal matter and the agency folding. → Read More

Seeking nominations for the executives who are leading the next wave of marketing tech

Business Insider is highlighting the people leading the marketing-tech industry, from startup leaders to executives working at large marketing clouds. → Read More

'It's increased oversight:' AT&T's advertising boss responds to growing calls to break up the media giant

Xandr CEO Brian Lesser said the government is looking at media companies that are tracking people's viewing habits. → Read More

A startup just raised $4 million to help airlines compete with online travel giants like Expedia and Google Flights

Kambr plans to build revenue management software that big airlines can use to monitor how people buy airline flights. → Read More

One of Amazon's most prominent advertising execs is joining Instacart as its first chief revenue officer

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart. → Read More

'They know the lingo': Ad-tech firms are on a hiring blitz for TV salespeople in the race to own OTT advertising

The Trade Desk, ZypMedia, and SpotX are hiring salespeople who understand the decades-old TV advertising business. → Read More

Barton F. Graf's ripple effect over Madison Avenue, Instagram's privacy practices, and Foursquare pitch deck

Advertising agencies continue to face headwinds and Instagram is cracking down on its tech partners. → Read More

Elon Musk says that Teslas will be able to safely stream Netflix and YouTube 'soon'

Streaming would only work while a car isn't moving and requires self-driving approval from regulators. → Read More

'We know what the numbers are:' Amazon Studios chief says that it won't follow Netflix in sharing viewership data

Amazon head of studios Jennifer Salke also said that the company is interested in different types of original content than Netflix. → Read More

Amazon's ad business is still expanding, but its growth slowed for the second quarter in a row

Amazon's small but growing advertising business made $3 billion in the second quarter, up 37% year-over-year. → Read More

A startup that helps big brands like Starbucks in-house their data has raised $50 million to take on Salesforce and Adobe

Amperity is one of a handful of marketing tech startups that provides software to help marketers manage customer data. → Read More

Facebook is testing more ads in shorter Watch clips, and it shows how its video strategy is a work in progress

Facebook is testing out ads in short Watch videos after limiting ads to videos that run three minutes or longer. → Read More

Instagram is testing ads in its Explore tab — here’s how marketers say it will change their ad spend

Head of business Jim Squires said that the ad format will mimic the creative and targeting for ads in Instagram's main feed. → Read More

Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.

Companies like TVision, FreeWheel, Tru Optik, and Google are leading the charge into OTT. → Read More

Amazon just made a big bet to beat Google in advertising tech — here's what it means for marketers

Amazon has acquired Sizmek's ad server, which experts say will accelerate its programmatic ad business and compete with Google's dominance. → Read More

Amazon's private-label business is on a tear and rival marketers are racing to stay a step ahead of its tactics

Marketers are trying to keep up with Amazon's private labels like targeting highly specific keywords. → Read More

Google's looming privacy changes could shake up ad retargeting — and advertisers are scrambling to find alternatives

Google's new Chrome privacy controls is causing advertisers to reexamine how they target ads, and Walmart and Target could benefit. → Read More