Lauren Johnson
Business Insider
New York, NY, United States
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Past articles by Lauren:
Some Amazon advertisers are building customized tools to prevent Prime Day glitches from draining their ad spend
Amazon's ad platform has experienced a handful of glitches over the past year, which have caused advertisers to overspend → Read More
Amazon's new pitch to advertisers is aimed at stealing dollars from Google and The Trade Desk
Amazon is pitching advertisers on its ad-buying tools that place ads on Amazon's own properties and other publishers' websites, going head-to-head with Google and The Trade Desk. → Read More
From right-wing backlash to Apple's TV play — these 3 big questions will dominate conversations at the Cannes Lions.
This year's Cannes Lions ad festival is expected to cover big industry topics like the growth of generative AI and new ad offerings from the likes of Twitter and Apple. → Read More
Brands featuring ads catering to the LGBTQ+ community are bracing for a right-wing war on Pride Month
A right-wing war on Pride Month has some brands rethinking public support of LGBTQ+ communities. Some fear this stance will have lasting consequences. → Read More
Generative AI has a Digital Blackface problem
Generative AI has let brands like Levi's create digital BIPOC models for cheap. Advertisers now weigh how to use AI without cutting out BIPOC talent. → Read More
Retail ad prices for Walmart and Amazon have dipped while prices at Kroger and Instacart shot way up. Here's what advertisers are paying today.
The price of retail advertising is largely coming down as retailers roll out tech tools for buying ads. → Read More
NBCUniversal is in an ads crisis over Linda Yaccarino's new Twitter gig
At its upfront Monday, NBCUniversal will have to make its pitch to advertisers without longtime ads chief Linda Yaccarino, who has been named CEO of Elon Musk's Twitter. → Read More
The latest sign Linda Yaccarino could be Elon Musk's choice for Twitter CEO? She just resigned from NBCUniversal.
Linda Yaccarino has left NBCUniversal, the company said. The advertising chief is reportedly Elon Musk's choice for Twitter's next CEO. → Read More
How Meta is fighting off Apple's best shot and saving its ad business
AI tools have helped Meta regain the trust of some advertisers after ad performance declined. → Read More
Walmart's top ad sales exec tells Insider his plan to grab TV and social media budgets
Walmart's head ad sales exec said that the retailer has big ambitions to grow its digital ad sales while still focusing on its huge in-store reach. → Read More
Macy's top retail media exec reveals the company's plan to use The Trade Desk to propel its surging $144 million ad business
* Macy's has signed a deal with adtech firm The Trade Desk to sell targeted programmatic ads. * The retailer hopes that the deal will attract ad dollars from big brands that don't sell products at Macy's. * Unlike other retailers, Macy's is not building standalone adtech products. Macy's is expanding its ad business in a push to capture budgets. The retailer has signed a deal with adtech giant… → Read More
Check out the pitch deck that brand safety startup Barometer used to raise its $2.25 million in seed funding
Barometer's technology tracks what is said in more than 10,000 shows and vets the content for advertisers. → Read More
Gold bars and Google: The harebrained adtech heist that went spectacularly wrong
An employee at an advertising company exploited a loophole in its payment systems to steal $9 million — which he used to attempt to buy gold bars. → Read More
Seeking nominations for the 2023 rising stars of adtech
We're looking to spotlight the newest up-and-comers of digital advertising. → Read More
3 things that will propel Uber's ad offering to become a $1 billion business, according to advertisers
Advertisers told Insider how the ride-sharing app is pitching ads and why it faces tough competition from retailers and non-retailers like Lyft. → Read More
Crypto firms like Binance, Grayscale, and OKX are pouring money into marketing to regain trust and save their companies from the fallout of the FTX implosion
Crypto brands like OKX want to position themselves as the adult in the room, but they face an uphill battle thanks in part to the high-profile implosion of FTX. → Read More
Read the pitch deck startup TVision used to raise $16 million to measure how many people are watching TV together
* TVision has raised $16 million in funding, led by TV adtech firm iSpot. * The firm is working on ways to track how many people in a room saw a TV ad. * TVision will use the money to build products pitched at advertisers. Digital advertising firm TVision has long pitched advertisers on a measurement system that uses eye-tracking to gauge whether people are actually watching TV ads. It just got… → Read More
How former Amazon execs built their own successful startups by adopting famous aspects of the retailer's culture, from writing super-short pitches to measuring meeting costs
Amazon's entrepreneurial culture, started by Jeff Bezos and tweaked by current CEO Andy Jassy, encourages accountability, frugality, and putting the customer first. → Read More
Inside the brutal job cuts at Snapchat parent company Snap that left employees stunned and investors wondering about the company's future
The Snap cofounder has always shunned Wall Street and taken big bets that won't pay off for years. In August, that approach suddenly changed. → Read More
The ad industry is bracing for a recession. Here are 3 ways it could play out for Roku, Google, and Meta.
Wall Street firm William Blair polled 150 marketers on their ad spending plans and broke down how the top ad sellers could be impacted. → Read More