Lauren Johnson, Business Insider

Lauren Johnson

Business Insider

New York, NY, United States

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Recent articles by Lauren:

Barton F. Graf's ripple effect over Madison Avenue, Instagram's privacy practices, and Foursquare pitch deck

Advertising agencies continue to face headwinds and Instagram is cracking down on its tech partners. → Read More

Elon Musk says that Teslas will be able to safely stream Netflix and YouTube 'soon'

Streaming would only work while a car isn't moving and requires self-driving approval from regulators. → Read More

'We know what the numbers are:' Amazon Studios chief says that it won't follow Netflix in sharing viewership data

Amazon head of studios Jennifer Salke also said that the company is interested in different types of original content than Netflix. → Read More

Amazon's ad business is still expanding, but its growth slowed for the second quarter in a row

Amazon's small but growing advertising business made $3 billion in the second quarter, up 37% year-over-year. → Read More

A startup that helps big brands like Starbucks in-house their data has raised $50 million to take on Salesforce and Adobe

Amperity is one of a handful of marketing tech startups that provides software to help marketers manage customer data. → Read More

Facebook is testing more ads in shorter Watch clips, and it shows how its video strategy is a work in progress

Facebook is testing out ads in short Watch videos after limiting ads to videos that run three minutes or longer. → Read More

Instagram is testing ads in its Explore tab — here’s how marketers say it will change their ad spend

Head of business Jim Squires said that the ad format will mimic the creative and targeting for ads in Instagram's main feed. → Read More

Ad-tech companies are moving full speed ahead to chase OTT ad dollars. Here are the 13 companies poised to win the most.

Companies like TVision, FreeWheel, Tru Optik, and Google are leading the charge into OTT. → Read More

Amazon just made a big bet to beat Google in advertising tech — here's what it means for marketers

Amazon has acquired Sizmek's ad server, which experts say will accelerate its programmatic ad business and compete with Google's dominance. → Read More

Amazon's private-label business is on a tear and rival marketers are racing to stay a step ahead of its tactics

Marketers are trying to keep up with Amazon's private labels like targeting highly specific keywords. → Read More

Google's looming privacy changes could shake up ad retargeting — and advertisers are scrambling to find alternatives

Google's new Chrome privacy controls is causing advertisers to reexamine how they target ads, and Walmart and Target could benefit. → Read More

YouTube is trying to resurrect six second ads but data suggests that advertisers have moved on

According to data from MediaRadar, 16.5% of YouTube ads are six seconds long compared to 47% that are 15 seconds long. → Read More

Hulu said fully 65% of live viewers stick around to watch other shows

At an OTT event hosted by The Trade Desk on Tuesday, Hulu discussed video consumption on its service. → Read More

Facebook is ramping up its move to manage ad spend from millions of small and mid-size businesses with a new tool

Facebook is equipping small and mid-size businesses with more advertising and video tools and a feature that will let consumers book appointments. → Read More

Amazon wants to take on OTT heavyweights like Roku for advertising dollars. Here's the pitch deck it's using to sell marketers video ads.

Amazon pitching advertisers that its video ads have better data than OTT rivals. → Read More

Instagram is ramping up its pitch for direct-response ad dollars as its Stories ads move into Facebook and Messenger

Instagram is encouraging brands to load up their ads with features that drive consumers to take an action. → Read More

YouTube wants to prove that its platform works better than TV to reach millions of people quickly

Google-owned YouTube is stepping up its effort to get TV advertisers to shift dollars to digital. → Read More

Ad-tech company VideoAmp has nabbed $70 million to help marketers measure TV and OTT ads

VideoAmp plans to use the funding led by The Raine Group to help marketers measure and target video ads using first-party data. → Read More

Facebook has a new plan to pitch brands on creating groups, but scale and limited resources hold back marketers

Adidas and Airbnb have created successful Facebook groups, but they require significantly different resources than the news feed. → Read More

With changes to Messenger, Facebook is trying to get marketers to spend more on advertising across all its apps

Building chatbots requires significant resources for marketers, and advertisers are leery about flooding messaging apps with ads, however. → Read More