Lauren Johnson, Business Insider

Lauren Johnson

Business Insider

New York, NY, United States

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Recent articles by Lauren:

Sports media startup The Athletic laid off its US programming team

The coronavirus has hit the sports industry hard, but the layoffs were not related to the coronavirus, according to sources close to the company. → Read More

Here are 18 firms that sellers and advertisers depend on to navigate Amazon

A group of Amazon-focused companies promises brands e-commerce expertise and tools they can't get directly from the e-commerce giant. → Read More

Funding is drying up for digital ad firms. 2 founders turned investors who weathered the 2008 crash say what adtech companies can do to survive.

Entrepreneurs Chris Cunningham and Eric Franchi shared advice for companies during the pandemic. → Read More

Amazon's ad business is spiking, but ad buyers say the coronavirus reveals the commerce giant's weaknesses versus Google and Facebook

Some ad buyers say that ad prices for Amazon have been fluctuated widely amid the pandemic. → Read More

The cautionary tale of a marketing agency that ad giant WPP acquired for $300 million and shut down 4 years later

Triad was a shopping marketing agency that long relied on Walmart for its business. → Read More

Facebook and Google got hit hard by the coronavirus, but their massive ad businesses will come out stronger in the end

Ad buyers said post-pandemic, people will be doing more online and money may move to performance-based platforms, which will benefit the tech giants. → Read More

Amazon just made a big hire from ad agency Dentsu to help it take share of the $70 billion TV advertising business

Maggie Zhang, formerly an advertising exec at Dentsu Aegis Network, was tapped to lead OTT measurement and research. → Read More

Digital advertising firm GumGum cuts 25% of staff as the coronavirus' impact ripples through the ad industry

The company is betting on contextual-based advertising as a solution to privacy laws like the CCPA. → Read More

An ESPN exec explains how the sports network is pitching advertisers in the absence of live sports like NBA and MLB games

ESPN and ABC are filling air time with programs like the NFL Draft, documentaries, and replay games. → Read More

Amazon is cutting rates for a program that splits sales with publishers, and it could be a warning sign for companies like BuzzFeed and Wirecutter that bet big on the e-commerce giant

The move comes as publishers are dealing with a wave of cuts from advertising revenue and layoffs, furloughs, and pay cuts. → Read More

Hulu and Roku are getting a popularity boost from the pandemic but may not be able to fully capitalize on it

It's hard to unwind advertisers' contracts with TV networks and replicate traditional television's scale elsewhere. → Read More

The two biggest adtech companies that help advertisers defund news are hiring to keep up with demand

While most adtech companies are pulling back during the pandemic, Integral Ad Science and DoubleVerify are looking to add more staff. → Read More

Adtech firms were already bracing for sweeping consolidation, and now the coronavirus could accelerate that

The financial pressure on adtech firms could strengthen tech giants Facebook, Amazon, and Google. → Read More

An Amazon-focused agency tells sellers how they can survive volatile sales under coronavirus

Sellers that are seeing spikes in sales should consider buying mobile Amazon ad formats, said Envision Horizons' Laura Meyer. → Read More

Meet the 19 insiders working to turn Amazon into an advertising juggernaut to compete against Facebook and Google

Amazon is building out an advertising business with tools and ad formats across its website, Amazon Fire devices, and ad-supported streaming video. → Read More

Leaked document: Top ad agency predicts that cancelled NBA and NCAA events will cost TV networks up to a 25% drop in viewership

The viewership cuts for sports networks range from 9% to 25% while streaming TV viewership is expected to grow 15%. → Read More

Google is banning ads for medical masks from marketers trying to capitalize on the coronavirus scare

Google is expanding an advertising policy to include coronavirus-related products that marketers are peddling on e-commerce marketplaces. → Read More

Coronavirus has threatened to cancel the Tokyo Olympics, and the fallout could be terrible for the TV business

Live sports has been helping prop up an otherwise declining TV business as people cut the cord and shift to online viewing. → Read More

Marketing tech firm mParticle's cofounder explains how a fresh $45 million in funding will keep the company ahead of Salesforce and Adobe

The company helps brands collect and manage first-party data from websites and apps to be in line with growing privacy regulations. → Read More

Here's why investors are pouring millions into Amazon-focused startups even as adtech funding dries up

Funding for adtech and digital media companies is getting scarcer — except for tech firms capitalizing on the rise of Amazon. → Read More