Carlin Twedt
PR Daily
Chicago, IL, United States
Contact Carlin
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Carlin:
6 resources to inspire content
A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video. Inspiration doesn’t come from staring at a blank page. Communicators and marketers are under immense pressure to come up with new and … → Read More
6 social media lessons from @PRDaily’s year on Twitter
After analyzing all 4,917 tweets from our @PRDaily handle, here’s what we learned about social media and the latest content trends. Social media newcomers take heart: Nearly everything the experts know will be worthless in a few years. The only constant in social media is change, which is why we’ve dissected our Twitter analytics for … → Read More
6 free ways for ambitious PR pros to bolster their industry cred
Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year? This article originally appeared on PR Daily in January of 2018. Earning a leg up doesn’t have to cost an arm and a leg. While it’s a good … → Read More
3 messaging lessons from funny highway safety signs
More departments of transportation are resorting to humor to get their public safety message across, but not everyone is laughing. Is humor the right move for these important messages? “GET YOUR HEAD OUT OF YOUR APPS.” “TEXTING WHILE DRIVING? OH CELL NO.” “DRIVE HAMMERED, GET NAILED.” If you’ve traveled through Utah, Missouri, Iowa, or a … → Read More
Video: Celebrating ability with dancers using wheelchairs and prosthetics
Mary Free Bed Rehabilitation Hospital in Michigan is observing National Rehabilitation Awareness Week with ‘Miracles in Motion,’ highlighting some exceptional patients and staff. → Read More
How Mayo Clinic responded directly to a damaging news report
The nationally known medical center countered CNN’s reporting—first internally with staff listening sessions and then externally with strongly worded statements and a video interview. → Read More
6 resources to inspire content
A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video. → Read More
7 Google AdWords mistakes that blow up your budget
Promoting your brand through Google can seem daunting but doesn’t have to be. Here are simple ways to perfect your pay-per-click advertising prowess. → Read More
Photography project highlights the care and craft of nurses
Hospital celebrates National Nurses Week with a unique photojournalism project. → Read More
How PR pros can defend against scope creep
Saying “no” to a lucrative client is an uncomfortable but often critical part of working in PR. Here’s how to keep your deliverables manageable—and profitable. → Read More
Lessons from public speaking implosions
Those who do not learn from public speaking flubs are doomed to repeat them. What takeaways can communicators draw from these famous disasters? → Read More
Study: Marketers boost SEO with social media and content, struggle to prove ROI
A new study shows that 66 percent of SEO managers work in-house, mainly managing social media and creating content. What are they doing to better serve PR efforts? → Read More
What are the best cities for PR pros to maximize their earning potential?
PR is on a growth spurt, and industry salaries prove it. Some cities are seeing bigger dividends than other, attracting talent and competition. It’s good to be in PR, especially if you’re at the top of the pyramid. According to a study by PR Underground, demand for PR professionals has increased 58 percent since 1999, … → Read More
What are the best cities for PR pros to maximize their earning potential?
PR is on a growth spurt, and industry salaries prove it. Some cities are seeing bigger dividends than other, attracting talent and competition. → Read More
6 takeaways from @PRDaily’s year on Twitter
We analyzed all 6,241 tweets from 2017. What we took away differed from findings by Hootsuite and Sprout Social. → Read More
Two-letter words for SCRABBLE® enthusiasts and PR pros
For communicators looking to truncate their writing, or win a game of SCRABBLE®, here are the 105 most overlooked short words, and their less perfunctory definitions. → Read More
6 free ways for ambitious PR pros to bolster their industry cred
Clever communications professionals can get a foot in the door with these practices designed to add lines to your résumé. How can you get ahead in the new year? → Read More
3 pro tips for writing about money
Writing about financials is a core function of most corporate communicators. Consider these insights for conveying financial information accurately and truthfully regardless of background. → Read More
Netflix channels ‘Stranger Things’ kids in a legal warning
It sent a cease-and-desist letter to proprietors of a pop-up bar themed to the popular series. Shunning jargon, the admonition’s authors went the playful route while getting the point across. → Read More
Kim’s ‘dotard’ insult spurs laughs, highlights words’ power
North Korean leader Kim Jung Un lashes back at Trump’s ‘Rocket Man’ snipe, sending many scurrying to online dictionaries and offering lessons on speaking the language of your audience. → Read More