Dillon Baker
Contently
New York, NY, United States
Contact Dillon
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Dillon:
1 Big Takeaway (and 5 Smaller Ones) From SiriusDecisions Summit
When you sit down at a slot machine, you never know if your investment will provide any sort of return. That's kind of how marketing used to work. → Read More
The 4 Most Important Takeaways From CMI's B2B Content Marketing Study
An ROI reckoning is coming, according to CMI's latest study. And marketers who don't even try to track it won't stick around much longer. → Read More
What Is a Content Audit and Why Do You Need One?
Few activities in B2B marketing yield immediate results. But there is one task that can help your efficiency and consistency right away: a content audit. → Read More
What Is a Content Audit and Why Do You Need One?
Few activities in B2B marketing yield immediate results. But there is one task that can help your efficiency and consistency right away: a content audit. → Read More
The Problem That's Quietly Sabotaging Your Marketing Budget
At some point, your company will create content that never gets used. But teams can't be complacent about content projects gone wrong. → Read More
The Problem That's Quietly Sabotaging Your Marketing Budget
At some point, your company will create content that never gets used. But teams can't be complacent about content projects gone wrong. → Read More
How Technology Is Revolutionizing B2B Events
B2B events can be chaotic, complicated, and expensive, but new technology is making them more effective than ever before. → Read More
How Technology Is Revolutionizing B2B Events
B2B events can be chaotic, complicated, and expensive, but new technology is making them more effective than ever before. → Read More
6 Social Media Trends All Digital Marketers Should Know About
If you're in digital marketing (or, are interested in pursuing this field), here's everything you need to know about the current (and future) industry. → Read More
Infographic: The State of Content Strategy
Almost all senior marketers believe in the power of content strategy, but not everyone is following through on that belief. → Read More
Infographic: The State of Content Strategy
Almost all senior marketers believe in the power of content strategy, but not everyone is following through on that belief. → Read More
Our 9 Favorite Pieces of Marketing Wisdom
Few things in marketing are about achieving perfection. They're largely about doing a better job than your competitors. → Read More
Our 9 Favorite Pieces of Marketing Wisdom
Few things in marketing are about achieving perfection. They're largely about doing a better job than your competitors. → Read More
Study: B2B Buyers Aren't Too Happy With Salespeople
B2B salespeople have a hard job, and according to a recent study, not many of them are doing it particularly well. → Read More
Study: B2B Buyers Aren't Too Happy With Salespeople
B2B salespeople have a hard job, and according to a recent study, not many of them are doing it particularly well. → Read More
How Google and Apple Are Using 'Privacy' to Kill Ad Tech
Google, Apple, and other tech giants have targeted ad tech for disruption. And when they set their sites on a target, they rarely miss. → Read More
How the World's Top CEOs Use Social Media
Thought leadership may be a new way to refer to an old technique, but social media has significantly changed how we think about it. → Read More
Why Companies Are Failing to Grasp the Digital Customer Experience
Brands have made the digital customer experience a top priority, but research shows they're not paying attention to what their customers want. → Read More
Why Companies Are Failing to Grasp the Digital Customer Experience
Brands have made the digital customer experience a top priority, but research shows they're not paying attention to what their customers want. → Read More
Why Visibility Is Key for Content Marketing Success
If you're a senior manager, knowing what your team is up to on a day-to-day basis is a real challenge. That's where content marketing software can help. → Read More