Emma Atkinson
PR Daily
Denver, CO, United States
Contact Emma
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Emma:
Top stories of 2022: What PR pros should know about BeReal
A daily two-minute opportunity to show yourself and your surroundings in an authentic way is proving popular with Gen Z and younger millennials. Editor’s note: We are re-running the top stories of 2023 as part of our year-end countdown. This story was our fourth most-read. Be real. Be authentic. Be true to yourself. That all […] → Read More
Kaplow’s Chang Walker makes time to personally connect with her team
We caught up with Chang Walker to get her take on the current work of a PR pro and how she sets herself and her team up for success every day. Kaplow’s lifestyle EVP Jee Nah Chang Walker said her greatest challenges have come with having to lead others and ensure their optimal productivity while […] → Read More
Meta issues blunt warning on performance and social networks are failing LGBTQ+ users
Also: The Boston Bruins appeal to teenage girls on TikTok with “The Summer I Turned Pretty” video. The National Hockey League’s Boston Bruins set hearts aflutter on TikTok this week by taking advantage of one player’s resemblance to a current teen heartthrob. The Bruins took note of one fan’s comment that defensive player Jackson Edwards […] → Read More
Uber scandal, Google employees want data protections and how marketers spend their ad money
Also: New York City’s sanitation department uses Sarah McLachlan to beg for help. New York City’s Department of Sanitation took to TikTok last week to ask New Yorkers to move their cars on street-cleaning days. @nycsanitation Full ASP is back today! Please move your car so we can keep streets clean, safe & healthy. Link […] → Read More
Apology over political donations, an interview with a Fortnite architect and the use of TikTok grows
Also: Mercedes’ F1 team finds the winning formula to a viral TikTok: a cute dog. The popularity of Formula 1 racing has boomed ever since Netflix’s series “Formula 1: Drive to Survive” premiered, breaking Netflix’s Top 10 weekly in more than 50 countries. As we all know, with fame comes the responsibility to show photos […] → Read More
‘Be your best self,’ says PRSA Chair Felicia Blow
We caught up with Blow to get her take on the current work of a PR pro and how she sets herself and her team up for success every day. Felicia Blow, Ph.D, 2022 PRSA chair and associate VP of development with Hampton University, said her greatest challenges have come with being a Black woman […] → Read More
RadioShack’s vulgar Twitter strategy, Elmo gets vaccinated and declining trust in institutions
Also: New “Despicable Me” movie draws social media engagement. Hello, communicators: People are talking about minions. And not just any minions, but the little yellow guys that are the stars of the latest installment in Universal Studio’s “Despicable Me” franchise. The be-goggled characters prompted a 25% increase in Google searches for the term “minions” and […] → Read More
Netflix is ‘indispensable,’ period tracker app goes anonymous and the threat of misinformation
Hello, communicators: Twitter users are reacting to Disney’s new show, “Baymax!” about how the show depicts periods and LGBTQ+ characters. “The series, which is a spinoff based on the beloved inflatable robot hero from the 2014 animated film Big Hero 6, sees the robot turn into a ’personal healthcare companion‘ who goes around San Fransokyo assisting those who need help,” the Independent… → Read More
People hate the Instagram update, Shake Shack boycott and H&M pegged for ‘deceptive’ ESG practice
Also: Why young people are using the metaverse. Hello, communicators: Instagram users are not happy about the app’s latest update. For some people, the app has changed to “dark mode,” while photos and videos now take up the entire screen, à la TikTok. Twitter users took to the app to complain about the changes: this […] → Read More
Rebrand for iconic Kraft mac and cheese, how Juul responded to ban and how to get into Fortnite
Also: How consumers prefer to watch ads on streaming services. → Read More
Meeting in the metaverse: Fantasy or the future of work?
As virtual worlds become more accessible, communicators might consider taking their workplaces into the metaverse. → Read More
Wells Fargo suspends hiring policy, plant-based meat's PR problem and how many hours PR pros log in a week
Also: Burger King Austria talks tops and bottoms in new Pride month promotion. Hello, communicators: Burger King’s Austria arm is celebrating Pride by talking about tops and bottoms — just not in the way you might think. View this post on Instagram A post shared by BURGER KING® Österreich (@burgerkingaustria) The brand shared a promotion […] → Read More
New CNN CEO changes the game, WaPo reporters get into it on Twitter and what PR pros struggle with the most
Also: Heineken releases new campaign intent on getting workers to log off. Hello, communicators: Beer brand Heineken wants you to log off. Right now. The company’s newest campaign centers around the launch of a high-tech bottle opener that “immediately shuts all work applications when a bottle of Heineken is opened with it,” dubbed “The Closer.” […] → Read More
Netflix insiders indicate tumult, the social platforms PR pros prefer and Biden begs for gun control
Also: Uber limits replies on Pride Month campaign tweet. Hello, communicators: Uber partnered with several notable drag queens for its Uber Pride campaign this year — but limited replies on one of its tweets about the partnership: What does #Pride mean to legendary drag queen @dejaskye? “Just 👏being 👏your 👏 damn 👏self 👏”. Check out […] → Read More
This is what journalists really want from PR pros, according to Cision survey
Here’s a rundown of what journalists say they do and don’t expect from PR pros. Journalists and PR pros can sometimes have a tumultuous relationship. Journos want to dig deep into stories, often asking questions that PR people can’t or won’t answer, while PR pros are used to being ghosted after sending a pitch. A […] → Read More
Nike sues over counterfeit shoes, teasing ESPN streaming news and how TV and TikTok collide
Also: The latest in the Elon Musk/Twitter saga. Hello, communicators: In case you’ve been living under a rock, we wanted to keep you updated on the latest in the Elon Musk/Twitter drama. Musk says the deal is “temporarily on hold”: Twitter deal temporarily on hold pending details supporting calculation that spam/fake accounts do indeed represent […] → Read More
Infographic: 5 trends social media managers should follow
Looking to switch up your social content? This infographic provides five stats that all social media marketers should know. Regardless of whether your company has completely abandoned Facebook or you’re waiting with bated breath to see what Elon Musk eventually does to Twitter, social media strategy is a must for any successful organization. This infographic […] → Read More
How Zoom fatigue can hurt employees — and how to fix it
Being off-camera can help your company’s accessibility practices and stave off depression and fatigue in employees. We’ve all taken video meetings with our cameras off. Maybe there are kids running in and out of your home office, or you didn’t sleep well the night before and are dealing with some serious eye bags. Regardless of […] → Read More
Those tasked with upskilling your workforce are burning out
Here’s how comms pros can support their L&D colleagues. Comms pros know that offering their employees upskilling programs is a tried-and-true way to increase worker retention and improve company culture. A recent survey shows that nearly 80% of employees would be more likely to stay at a company that offered data literacy training. But if […] → Read More
Why 3 is the magic number when deciding how many social causes to champion
New research from USC’s Annenberg Center breaks down the importance of corporations taking a stand on social issues. Data has shown that audiences want corporations to take a stand on social issues — but deciding what that looks like in action for your organization can be key to crafting authentic messaging. New research from the […] → Read More