Peter Himler
PRWeek
New York, NY, United States
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Past articles by Peter:
Donald Trump: The PR President
For Trump, it's all about making the biggest, most audacious media splash in order to dominate the narrative or deflect the negative. → Read More
Facebook's PR tactics are a case study on how not to behave
Facebook's PR tactics are a case study on how not to behave. From PR Week → Read More
Do Paid Media Walls Further Divide Our Nation? – Peter Himler –
Hardly a day passes without my seeing a tweet from or about Civil, a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism… → Read More
Rachel Maddow, Journalist First – Thoughts On Journalism –
I hear it constantly from friends, family, and too many social science pundits I care to think about. To them I say: bullshit. I will never tune in to Rush Limbaugh, read Breitbart, or watch Fox &… → Read More
Pitch Imperfect: PR’s Lost Art – Peter Himler –
In previous end-of-the-year assessments of the public relations biz, I’ve tackled the following trends and developments: 2015: The need for PR pros to consider paid digital marketing schemes to… → Read More
Pitch imperfect: PR's lost art
In previous year-end assessments of the public relations biz, I’ve addressed the following: * 2015: The need for PR pros to consider paid digital marketing schemes to advance their client’s communications objectives, i.e., "we no longer can rely solely on the benevolence of journalists to tell their stories; * 2016: The growth in the use of social influencers as trusted third-parties to create… → Read More
A Decade of Content Marketing
I like telling stories, and on occasion even have something worthwhile to say given all the high profile assignments on which I've worked over the years. I rarely think about what motivates me to post online or which platform(s) my musings should reside. I blog mostly to help aspiring PR professionals ramp up faster and laypeople better [...] → Read More
Is NYC's Tech Scene Just Hype?
Hype or Not? Fortune's Dan Primack recently set tongues-a-waggin by cutting down to size New York City's normally ebullient tech community with a piece titled "Are we done yet with New York tech hype?" Dear New York: Are we done yet with your tech hype? http://t.co/4k9Qyp0qgN — danprimack (@danprimack) October 2, [...] → Read More
Lena Dunham and Charles Blow: Literary Tales & Sales
VideoAs someone who has dabbled in book PR over the years, I can't help but notice how the art and dynamics of this specialized practice have evolved. Most significantly, I'm seeing how a newly published author, with a sizable social media following, can play a pivotal role in driving awareness, esteem [...] → Read More
Israel Ups Its Social Narrative On Gaza
In my last post, I talked about the recent Online News Association and Twitter-co-hosted meetup that explored the issue of verifying news and images that spread unchecked via social media. The topic, and the tools/techniques showcased, were put to the test the very next day with the downing of a Malaysian [...] → Read More
An Unhealthy Funding Event
Ahh. One's gotta love the yin-yang of it all. Today, the Twitter trumpet Launchticker touted the $80M round of financing for Oscar Health Insurance, founded by New Jerseyan Joshua Kushner of Thrive Capital who's the brother of Jared Kushner, owner of the NY Observer and husband of Ivanka Trump, daughter [...] → Read More
Google Exec Bolts Keynote
Landing our clients speaking gigs at industry conferences and the like is often a key deliverable for many PR firms. Some events are more prestigious than others. For example, these last couple of days we're swimming in the breathless doings at TechCrunch Disrupt, taking place in the Big Apple. Yahoo! [...] → Read More
Russia's Media Trolls
Nearly six years ago, I penned a post titled "Leaders Who Lie," mostly about the blatant misinformation campaign propagated by one Mahmoud Ahmadinejad. I followed it up several years later with a similarly themed post titled "PR Rogues Gallery," which broadened the meme to include Yasser Arafat, Syria's Assad, Libya's [...] → Read More
20 New Yorkers Over 50 Who Get I.T.
I recently caught up with an old friend and former client of a certain age who's steeped in the world of tech startups, digital media and information technology (IT). Neither my friend nor I are coders, but we can more than hold our own when it comes to assessing, articulating [...] → Read More
The Pain & Pleasure Of Branded Social Media
During a recent Bulldog webinar on the subject of media relations 2.0, a senior communications professional from the Public Broadcasting System (PBS) noted that when the organization wanted to announce news, it simply posted the story to its Facebook, LinkedIn and Pinterest pages, and its Twitter and Instagram feeds, plus one or two others. This approach is in [...] → Read More
The NYC Techonomy Boom
VideoA week doesn't go by without some news org touting one city or another as the next Silicon Valley. Here's a random sampling: Singapore Aims to Become Southeast Asia's Silicon Valley (Wall Street Journal, Feb 26, 2014) Some day Silicon Valley will move north. Here’s why it should settle in Oakland (GigaOm, [...] → Read More
Where Digital Marketing Reigns Supreme
VideoThis week, I attended the Ad Age Digital Conference, which this year moved from its former home in the Metropolitan Pavilion to Pier 36 on South Street aka "Basketball City." Judging from the packed auditorium, and number of exhibitors, I'd say the Ad Age team, including @aerocles, should be very [...] → Read More
Drone On, Travel Marketers
VideoIn the immediate aftermath of the last major Mexican earthquake, our Mexico tourism client pleaded with us to help counter the U.S. media's overly dramatic reports that the entire country was destroyed. In fact, the damage was isolated to just a few areas, and most of the big resort destinations [...] → Read More
Secret Cloak Whisper
I suppose it all started when Mark Zuckerberg's generous buyout offer was rebuffed by SnapChat, that ephemeral mobile app that lets its users send their friends a short-lived glimpse of their text and images. Now all the rage seems to revolve around the return to anonymity, not unlike the early days of [...] → Read More
Niche Media No More
In case you haven't noticed, those once "niche" websites are all grown up and are challenging the hegemony of the biggest news brands on the planet. Buzzfeed founder Jonah Peretti, in his internal (posted externally) email to employees "Is History Repeating Itself?", summed it up like this: "We have [...] → Read More