James Hale
Tubefilter
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Past articles by James:
MrBeast says YouTube's new multi-language dub tracks are a "giant win" for creators
YouTube is making it much easier for creators to reach audiences in multiple languages. Up till now, if a creator wanted a particular video to be Up till now, if a creator wanted a particular video to be accessible to viewers in other languages, they would have to create a separate upload of that video, often on a separate channel, with a dubbed-over voice track. → Read More
YouTube's selling its masthead one hour at a time
Advertisers can now command YouTube's most prominent ad slot an hour at a time. Almost exactly four years ago, YouTube changed how its masthead—the huge → Read More
Atrioc goes offline after getting caught with deepfakes of female content creators
After getting caught paying for deepfaked NSFW images of female streamers, Atrioc is going offline and taking a break from OFFBRAND, the creator event → Read More
The Kinetic Group signs 3 new streamers to its "Emerging Talent" division (Exclusive)
The Kinetic Group, which reps gamers including NICKMERCS and SypherPK, has picked up three streamers for its "Emerging Talent" division. The Los → Read More
On the Podcast: Do people even want to do YouTube?
I used to think these kinds of creators were--by and large--super into YouTube, too. But now I’m thinking they’re not. Jimmy Donaldson aka MrBeast changed my mind. → Read More
Loaded signs Vienna, its first VTuber (Exclusive)
Talent management company Loaded has snapped up its first VTuber. Vienna, a League of Legends Twitch streamer who in 2021 became the first VTuber to join → Read More
The Game Theorist gets acquired: "Steph and I just sold Theorist. We sold our business."
Theorist Media has a new owner. That's right: MatPat and Stephanie Patrick's long-running YouTube production studio, along with its channels The Game → Read More
Amouranth gives Nadeshot and CouRage the lowdown on her 2023 Twitch project
Amouranth is taking center stage in a Twitch project for 2023. The 28-year-old streamer—real name Kaitlyn Siragusa—guest-starred on the latest episode of "I don't think it's ever been done on Twitch before." → Read More
Here are your 2022 Streamy Award winners
That's a wrap on the 12th annual Streamy Awards, which presented nearly 50 awards and honors to 2022's top creators. After going virtual in 2020 and 2021, After going virtual in 2020 and 2021, the Streamys (produced by Tubefilter and dick clark productions) returned to IRL this year, and to its home turf: the Beverly Hilton hotel in Los Angeles. → Read More
Creators can put out pop quizzes with YouTube's newest feature
It's not often that YouTube has to catch up to Instagram in terms of offerings for creators, but there's an occasion for everything, we suppose, since → Read More
LankyBox is getting the ghost kitchen treatment—à la Chuck E. Cheese
Virtual Dining Concepts—the company behind YouTuber-created ghost kitchens MrBeast Burger, FaZe Subs, and Larray's Loaded Mac & Cheese—has launched LankyBox Kitchen food will come in Happy Meal-esque packaging that features Foxy and Boxy, star characters on Kroma and McArthur's channel. → Read More
Spotify’s video podcasts have gone global
Spotify has expanded its video podcast tools to virtually all the markets where its service is available, meaning creators in more than 180 regions around Spotify has expanded its video podcast tools to virtually all the markets where its service is available, meaning creators in more than 180 regions around the world can now upload video versions of their podcast episodes. → Read More
MrBeast partners with East Carolina University to train skilled workers for the creator economy
MrBeast, who just became the most-subscribed-to creator on YouTube, has partnered with East Carolina University (ECU) to launch a training and → Read More
Sophia the robot is officially a gamer
The world's first robot citizen is now the world's first robot content creator signed to an official esports org. Boston-based XSET has signed Sophia, the → Read More
Paywalled videos are coming to Twitter, apparently
Elon Musk has been doing a lot of talking about the changes he wants to make to Twitter, including personally charging Stephen King $20 $8 a month to keep According to the Washington Post, Twitter engineers are working on a feature that would let users charge people to watch videos they upload to the site. → Read More
Twitter's Elon Musk-ified account verification system will be pay-to-play
It's Halloween. You pick up the phone. "Seven dayssss," someone rattles. Congratulations, you're a Twitter engineer, and instead of a malevolent ghost on → Read More
BeReal is getting the presidential treatment
The Biden administration is using buzzy BeReal as the hook for its latest COVID vaccination campaign. "Got my annual, updated shot today. You should get The Biden administration is using buzzy BeReal as the hook for its latest COVID vaccination campaign. → Read More
TikTok rolls out monetization for makers of its "most engaging" content
TikTok is finally sharing ad revenue with some creators. The platform unveiled its first revenue-share program, called TikTok Pulse, back in May. Pulse TikTok never gave a specific launch date for Pulse, but we're now seeing reports on Twitter of creators getting notices telling them they're now eligible for the program. → Read More
Creators On The Rise: Tati Bruening wants Instagram to be Instagram again. But she's not waiting for that to happen.
This past July, Bruening (who has 321,000 followers on Instagram) was scrolling her timeline, but instead of posts from her friends and people she followed, she kept seeing Reels--and she wasn't even in the Reels tab. → Read More
YouTube wants creators to @ it
Starting this week, YouTube will look a little more like Twitter. The platform announced today that all creators will soon have an @-style handle that Starting this week, YouTube will look a little more like Twitter. → Read More