Kit Smith
Brandwatch
United Kingdom
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Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Kit:
How Social Media Can Boost Customer Experience Management
Customer experience management drives customer satisfaction, loyalty and advocacy. Social media is an important part of getting it right, as this post shows → Read More
How to Calculate and Reduce Customer Churn Rate
Calculating customer churn rate and understanding the reasons for churn can help to improve your competitor intelligence, product, marketing, and sales. → Read More
The 10 Best Marketing Campaigns of 2016
2016 was a brilliant year if you like innovative marketing campaigns. Otherwise it was terrible, so dive into the best marketing campaigns of 2016. → Read More
Social Selling: How to Nurture and Generate Leads on Social Media
Social selling is a lead nurturing and generating technique conducted on social media. This post covers best practice in an overlooked discipline. → Read More
Instagram Trends 2017: 6 Predictions for Instagram
Want to know the latest Instagram trends for 2017? We give our hot Instagram predictions so you can make the most of the platform. → Read More
Seven guiding principles for implementing social customer service
One of the most important effects of our transition into the age of the customer has been the need for brands to differentiate beyond the price point. They have to have personality, be approachable and inspire loyalty. → Read More
How to Find Influencers on Social Media
Influencer marketing is great for spreading your message but only if you find the right people to work with. A practical guide on how to find influencers. → Read More
Research, Digitally: Real Examples of Social Media Ethnography
Social intelligence technology has developed a lot over a short space of time and now allows social media ethnography, understanding audiences in detail. → Read More
48 Social Media Marketing Tools and Resources
Having a library of social media marketing tools and resources can help make your operations more efficient and effective. We list 48 great sites and tools. → Read More
Successful Marketing in the Age of the Customer
The age of the customer is well established, but brands need to understand how to market to these empowered consumers if they are to succeed. → Read More
How to Bring Shopper Marketing Into the Online Shopping Experience
Shopper marketing has long helped increase the value of a basket at the last minute. How can marketers maximize the technique for the modern shopper? → Read More
Social Intelligence and Marketing Tips From the Experts
Forget self-proclaimed gurus, we regularly interview leading brands on how they use social intelligence and have collected their best marketing tips here. → Read More
29 Free Writing Tools and Resources to Make Your Content Amazing
Content marketing is fiercely competitive, so we've listed a range of writing tools that will help everything from generating ideas to boosting productivity → Read More
Why Everybody in Your Organization Should Be a Customer Advocate
If every employee behaves like a customer advocate, insights can drive change across departments and create a customer-focused brand that really stands out. → Read More
How to Measure Share of Voice: SEO, PPC and Social Media
Share of voice can be measured for SEO, PPC and social media. This article explains how to calculate them all, and the advantages of each approach. → Read More
96 Amazing Social Media Statistics and Facts for 2016
It is a fact of the internet that every click, view and sign-up is recorded somewhere. We've listed 96 of the most amazing social media statistics. → Read More
Why Influencer Marketing Needs to Grow Up
Think you know how to use influencer marketing? Brands adept at social are now using more intelligent methods to find the influencers who truly connect with, as we discuss in today's article → Read More
Top 7 Free Instagram Analytics Tools
There are many Instagram analytics tools available to help drive better results. We’ve compiled the best free tools so you can find the best one for you. → Read More
Interview: The Growing Importance of Social Data in Security
We sat down with Dan Skeggs, independent information security professional, to discuss the growing role of social data in security operations in this exclusive interview. → Read More
Facebook Trends 2016: 7 Predictions for Facebook
This is the second part in a series looking ahead at what 2016 will hold for social media. Part one, which looks at Twitter, can be found here. If you stand still in social, you are moving backwards. With this … Continued → Read More