Lisa Arledge Powell
PRWeek
Columbus, OH, United States
Contact Lisa Arledge
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Lisa Arledge:
Why I’m requiring my PR team to get the COVID-19 vaccine
Some may see this decision as a controversial move. I simply see it as the responsible one. → Read More
Content Marketing for PR Pros Is Not That Scary
Some people are afraid of clowns, others mummies and ghouls. No matter what gives you the creepy crawlies, it shouldn’t be content marketing. In fact, let’s play a game! I’ll list two job descriptions, and you try to guess what position I’m referring... → Read More
How to practice media relations in a heavily political environment
There's a lot for journalists to cover these days—in Washington and beyond—but PR pros can still engage with writers, editors and producers to cultivate alliances and land coverage. → Read More
How to practice media relations in a heavily political environment
There's a lot for journalists to cover these days—in Washington and beyond—but PR pros can still engage with writers, editors and producers to cultivate alliances and land coverage. → Read More
6 scary things PR pros should never do
You don’t have to haunt a house or ride your broomstick under a full moon to create horror this Halloween. → Read More
7 signs you might be a PR pro
Skills aside, certain personality quirks, preferences and plain old hang-ups distinguish PR folks from professionals in other fields. Do these sound familiar? → Read More
5 reasons media relations is not dead
Coverage on traditional media remains the most powerful way to influence consumer purchasing and business outcomes. Cultivating a rapport with journalists is still smart. → Read More
5 tips for producing great video
In five years, 80 percent of the world’s Internet consumption will be video, according to Cisco. Grand opportunities await us. → Read More
Shockwaves abound as new regs classify PR as lobbying
New York is the first state to categorize public relations as lobbying. Watch out, industry leaders are fighting mad. → Read More
Shockwaves abound as new regs classify PR as lobbying
New York is the first state to categorize public relations as lobbying. Watch out, industry leaders are fighting mad. → Read More
Brand journalism explained—in Academy Awards terms
What does your content creation campaign have in common with the Oscars? A lot more than you might think. → Read More
Brand journalism explained—in Academy Awards terms
What does your content creation campaign have in common with the Oscars? A lot more than you might think. → Read More
What PR pros need to know about Facebook Live
The massive social network makes it easy for communicators to engage in video and multimedia content. Use this primer to get started. → Read More
4 ways to fit the changing frame of ‘newsworthy’
These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on. → Read More
5 reasons PR should own brand journalism
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track. → Read More
5 reasons PR should own brand journalism
The development of a storytelling campaign often raises the question of who should manage the project. Here are arguments for staking your claim and keeping things on track. → Read More
8 things PR pros want for the holidays
Looking for the perfect gift for your favorite PR pro who made the ‘nice’ list this year? These ideas can help. → Read More
Why and how video will be your go-to marketing tactic in 2016
YouTube says the top 10 viral videos this year have generated more than 25 million hours of viewing time. What does this mean for brand managers? → Read More
5 ways top hospitals get national exposure
It’s likely that one of your competitors has been quoted in a high-profile story about a topic that falls within your institution’s expertise. Don’t get frustrated; these tips can help. → Read More
5 ways top hospitals get national exposure
It’s likely that one of your competitors has been quoted in a high-profile story about a topic that falls within your institution’s expertise. Don’t get frustrated; these tips can help. → Read More