Alexander Lee
Digiday
New York, NY, United States
Contact Alexander
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Alexander:
The Washington Post looks to bring in new subcribers with its first in-house game, "On the Record"
WaPo's first in-house game comes in the form of "On the Record," a Sporcle-esque news quiz that tests readers' knowledge of the week's top stories. → Read More
Chess.com finds success with live esports activations
Although Chess.com considers its live esports activations a success — its booth at Super Smash Con brought in over 100 new registrants — this type of activation was not a priority for the company until relatively recently. → Read More
Why Netflix, Paramount+ and other streaming services are borrowing from gaming IP as the media wars heat up
Consumers’ rabid interest in gaming IP has effects beyond streaming numbers. The popularity of game-inspired shows can flow back into the games themselves, as shown by the sharp increase in Cyberpunk 2077 activity following the release of “Cyberpunk: Edgerunners” in September. → Read More
Why companies like iHeartMedia, NBCU rely on homegrown IP to build metaverse engagements
The success of recent brand activations is evidence that media and entertainment brands are the companies best equipped to build metaverse spaces that can dodge online skepticism, thanks to their wealth of owned IP. → Read More
Why a gaming and esports company is launching its own metaverse platform
Although Infinite Reality is a self-described metaverse company, the majority of its properties are situated firmly in the gaming and esports space. By developing a bespoke metaverse platform, the company is betting big on the thesis that the metaverse will arise out of the gaming community. → Read More
Why succeeding in gaming is critical for Netflix's long-term plans
Building up a library of original games could help increase the variety and scale of Netflix's available ad inventory, particularly as in-game advertising becomes a more fully developed channel. → Read More
Why Web3 and the metaverse shouldn't be conflated: A Q&A with Matthew Ball
Ball is known as a metaverse thought leader, largely due to the influence of his self-published essays on the topic, which helped bring the concept to the forefront of the public consciousness in the years leading up to Zuckerberg’s announcement. → Read More
The Rundown: Why some esports organizations are prioritizing growth on TikTok
TikTok is not an unexplored region for esports organizations in 2021, but even the most prominent teams didn’t take it seriously until relatively recently. → Read More
E-Sports Are Rife With Exploitation
The corporate success of competitive gaming obscures the industry’s dark side: a massive underclass of underpaid freelancers. → Read More
Golden Guardians sign Huhi, Darshan, and FBI to Academy roster —
With days to go before the start of the 2019 Summer Split, the Golden Guardians have finalized their Academy roster. → Read More
Zain swings to victory at The Script 2 —
Though the event went down in Zain’s home region, it was Ginger, an out-of-region invader, who captured the hearts of the crowd during his run to grand finals. → Read More
MkLeo fends off Marss to win Heart of Battle —
MkLeo’s win shows that his spate of good results can be attributed more to his skill than to any sort of character advantage that he may hold over his fellow competitors. → Read More
Steve "Abate" Abate to miss Genesis 6 due to injury —
On January 2, the nationally ranked Luigi player suffered from hairline fractures on his hand after colliding with a bicyclist while jogging near Pittsburgh’s Three Rivers Heritage Trail. → Read More
Leffen Takes Home Gold At DreamHack Winter 2018 —
Though top seed William “Leffen” Hjelte primarily used his secondary Falco during the tournament, the Team SoloMid-sponsored Swede still took first at the event, defeating Spanish Peach Álvaro “Trif” García Moral in a hard-fought grand finals. → Read More
GameTyrant Expo is this Weekend's Event To Watch —
This weekend, GameTyrant Expo will return for its second year, boasting a stacked line-up featuring some of the biggest names in Smash. → Read More
Kage And Westballz Have Been Beefing For Over Five Years —
If you’re a fan of competitive Super Smash Bros. Melee, you’ve probably seen the recent spate of trash talk between Roustane “Kage The Warrior” Benzeguir and Weston “Westballz” Dennis. It goes back further than you might think. → Read More
S2J Takes Home The Trophy At The Roast Of Hugo Gonzalez —
S2J has not had a bad season by any means, but winning a tournament of this size is a significant feather in the Captain Falcon main’s cap. → Read More
Adam "Armada" Lindgren Retires From Melee Singles Play —
Whether or not he continues to compete in any capacity, it’s clear that the Team Alliance member has touched the hearts of thousands with his stellar gameplay and famously level-headed demeanor. → Read More
Super Smash Bros. Harassment Task Force Releases Unified Code of Conduct —
The Harassment Task Force offers legal and financial support to signatory tournament organizers who face legal action from banned or accused players. → Read More
Hungrybox And Larry Lurr Take DreamHack Montreal 2018 With Relative Ease —
On Sunday, Juan “Hungrybox” Debiedma and Larry “Larry Lurr” Holland captured the Smash singles titles Canadian national DreamHack Montreal 2018. → Read More