Erika Wheless
Digiday
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Past articles by Erika:
Why Poshmark started its own seller fund to support loyal platform users
Resale platforms are nothing without their sellers, which is why Poshmark has started a fund and built engagement infrastructure to support them. → Read More
Shopify’s new Payment Platform opens up more third-party payment methods
Shopify merchants across the globe are getting more options to tailor customers’ checkout experience. → Read More
Streamers see the sales on Amazon Live, but brands are still hesitant
When brands do get into live streaming, cementing a preferred time slot in the Amazon Live lineup can be a long climb up the Amazon rankings. → Read More
How Untuckit embraced virtual clienteling software to drive sales
For shirt company Untuckit, bringing store associates’ knowledge to its website is helping bridge the online-offline gap and drive sales. → Read More
How Shopify’s one-click checkout expansion could help Facebook, Google compete with Amazon
As Google and Facebook race to build e-commerce market share, they've partnered with Shopify, which has built an unexpectedly solid base of consumer trust. → Read More
Apartment Therapy's Small/Cool Event meets buyers in-person and online
Apartment Therapy’s hybrid Small/Cool Experience is looking to gain first-party data on customers shopping in-person, and those still shopping online. → Read More
Instagram looks to attract creators with more shopping tools and testing native affiliates
Instagram is working to make its platform more attractive to creators with merchandise, as well as those who want to explore affiliate commerce. → Read More
Why Instagram is starting its first training week for creators
Around 5,000 creators are expected to be invited to Instagram's three-day, streamed event, which comes as competition to woo creators heats up. → Read More
Pinterest edges closer to social commerce with new Shopping List feature
Users are seven times more likely to buy a product they saved, according to Pinterest, so they're launching a new feature to encourage shopping. → Read More
Etsy is acquiring Depop in a bid for a deeper connection with Gen Z
Etsy will acquire Depop for $1.625 billion, primarily using cash. The deal is expected to close in the third quarter of 2021. → Read More
Cheat Sheet: Shopify’s Shop Pay integration will share customer purchase data with Google
Allowing retailers to sell for free, and adding more payment options, makes Google itself more of a shopping tool. → Read More
LG kicks off series of live stream shopping events produced in-house
LG TVs, refrigerators and laundry units are among the products to be showcased in today's episode of The Upgrade. → Read More
Brands acquire customer data using Covid-19 vaccine giveaways
America's rising vaccination numbers have helped Drop, a rewards app, add a new section to its playbook for acquiring customers. → Read More
Why some brands plan to participate in Facebook Live shopping events this summer
Facebook is kicking off so-called Live Shopping Fridays, a three-month-long event in partnership with major makeup and apparel brands. → Read More
QSRs are leaning into rewards programs to boost mobile orders and sales
The pandemic showed consumers the convenience of mobile ordering and gave brands a direct link to consumers in their homes. → Read More
Cheat Sheet: eBay works to modernize its platform to attract younger buyers
eBay is looking to entice buyers with authentication services and new programs. It added direct deposits, updated the app and experimented with new ad products. → Read More
Shopify’s revenues more than doubled, but the return to normal is coming
Shopify highlighted several priorities for 2021, including the Shopify fulfillment network, the Shop app, and international expansion. → Read More
Cheat Sheet: Pinterest looks outside the U.S. in pursuit of future growth
Pinterest has 380 million international monthly users, compared to 98 million in the U.S., and signaled U.S. growth will be “flat.” → Read More
Snap's e-commerce focus keeps up momentum in first-quarter earnings
Snap beat first-quarter estimates, and continues to lean into its video and AR ads to drive e-commerce through its younger audience. → Read More
Why Pinterest is expanding its Shopify partnership to more countries
Pinterest wants retailers and merchants to think globally by expanding its integration with Shopify to 27 new countries. → Read More