Brian Honigman
The Next Web
Pittsburgh, PA, United States
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Past articles by Brian:
Counteracting the Sea of Sameness in Marketing
Marketers tend to stick to what's worked for others instead of trying something new and original. Here are three ways they can stand out and come up with their own campaigns for better results. → Read More
How to help remote workers feel more connected and less isolated
It's easy for remote team members to feel isolated. Leaders can avoid this outcome by following these tips to connect and engage with remote employees. → Read More
Vivienne Ming: How Good Communication Skills Can Counter Workplace Bias
Entrepreneur, big data specialist and theoretical neuroscientist Vivienne Ming discusses the concept of "the tax on being different" and shares her advice for LGBTQ entrepreneurs and professionals looking to excel at their careers. → Read More
How to become part of your customer's media diet
Consumers reference a wide-range of media sources on a daily basis, here's how to position your content to become part of that media mix. → Read More
Seven elements of a results-driven corporate social responsibility program
Brands need to embrace a corporate social responsibility program in order to connect with today's consumers beyond the merits of their products. → Read More
The Leadership Gap That You and the World's Most Prominent CEOs Have in Common
Work issues are similar, whether you manage two or thousands. → Read More
How to identify the gaps in your own leadership style
A leader’s strengths and weaknesses directly inform how they guide others to thrive at work. The good always comes with the bad, as every leader has flaws that correlate with the ... → Read More
No Time for Marketing? You Only Need 15 Minutes a Day.
Marketing is like exercising. The difference between doing nothing and just a little every day is cumulatively enormous. → Read More
5 key strategies for differentiating yourself as a freelancer
Learn how to help grow your freelance business and stand out from competitors by developing a unique selling proposition. → Read More
5 pro tips to creating vlogs worth sharing
Blogging for your business is no easy task, but we've all written before, so there's some sense of familiarity with the craft. Vlogging on the other hand, is a much more challenging ... → Read More
5 steps to future-proof your marketing
There is increased competition for attention, more channels to be active on, advances in technology to account for and rising expectations from consumers. → Read More
5 Link Building Lessons Learned From Top Link Bait Examples
Struggling to earn high-authority backlinks in your link building efforts? Learn about 5 link bait examples that earned thousands of backlinks. Read here. → Read More
Gaining support for your ideas in the workplace
Try these steps when presenting your new ideas at work to get them approved and supported by your team members and leadership. → Read More
Jenn T. Grace: Tips For Marketing To LGBTQ Consumers
Jenn T. Grace, the self-proclaimed 'Professional Lesbian', is a speaker, author, podcaster, coach and entrepreneur who specializes in teaching straight people how to market to gay people and gay people how to market to themselves. → Read More
On the Benefits of Refreshing Your Top Performing Content
As many of us - myself included - get caught up in regularly publishing written content, it’s easy to forget that updating your existing content is also an option for generating results → Read More
How to run a successful Snapchat geofilter campaign
Snapchat’s social messaging platform was initially met with skepticism by the advertising community, but we've seen a 180-degree flip in industry opinion. → Read More
Less is more: Why you should practice moderation with marketing
It’s a problem when your marketing starts to feel too much like marketing. Marketing tends to backfire once your audience becomes aware of it. → Read More
The big flip: How Snapchat reoriented video advertising
Embracing vertical video poses technical challenges for brands wanting to repurpose their video content, as well as requires a different artistic eye. → Read More
The Future is Here: Messaging Apps are About to Revolutionize Marketing
Messaging apps and chat bots have the potential to revolutionize how business is done. In this post, contributor Brian Honigman outlines the case for chat bots, and why they'll become so important. → Read More
10 strategies for using LinkedIn for masterful content marketing
Keeping with my recent theme of refreshing well-received past posts, I’ve decided to provide a follow up for last year’s highly successful post 8 Ways to Better Market Yourself on LinkedIn in 2015. 2015 was a breakout year for LinkedIn, both as a social network and (more importantly) as a content hub and distribution platform. “This … → Read More