Nikki Gilliland
Econsultancy
United Kingdom
Contact Nikki
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Past articles by Nikki:
A day in the life of… Zendesk’s VP EMEA Eric Jorgensen
Eric Jorgensen is VP EMEA at Zendesk. We ask him about his role, and how brands can become more customer-centric. → Read More
How retailers are changing their approach to online returns
From peer-to-peer to curbside, charges to education – how is the retail industry innovating in returns? → Read More
Four simple examples of personalisation at key stages of the customer journey
Using Econsultancy’s Personalisation Best Practice Guide, we look at some brand examples of personalisation from different stages of the customer journey. → Read More
DAC Group’s Mike Fantis on life at a performance marketing agency
Mike Fantis is VP Managing Partner at performance marketing agency, DAC Group. We caught up to discuss marketing budgets, first-party data, and what’s to come. → Read More
How value-based healthcare is changing pharma’s approach to customer engagement
With an increased focus on patient outcomes, value-based healthcare is becoming more prevalent. But how is this shift shaping how pharma companies target and engage customers? → Read More
Four trends that could shape omnichannel retail in 2023
How will multichannel retail brands adapt in 2023? From pricing to wholesale partnerships – here’s a look at four trends that could shape retail this year. → Read More
Four big digital trends set to impact pharma marketers in 2023
What digital and marketing trends will shape pharma in 2023? From ad-supported media to influencer marketing, here’s a look at what’s on the horizon for marketers in the industry. → Read More
A day in the life of… Annika Bizon, Marketing and Omnichannel Director at Samsung UK & Ireland
Annika Bizon is Marketing and Omni Channel Director for Samsung UK and Ireland. We caught up with Annika to find out more about her role, Samsung’s focus on CX, and its influencer strategy. → Read More
Three fundamentals of an effective social commerce strategy
How can marketers create an effective social commerce strategy? Let’s take a look at some key points from Econsultancy’s Social Commerce Best Practice Guide. → Read More
Ketch’s Russell Howe on how brands can succeed with data privacy
Russell Howe, VP EMEA of Ketch, on the key elements of a successful data privacy program and how businesses can overcome data privacy’s most common pitfalls. → Read More
Social advertising in 2023: What do the experts predict?
What can we expect from social advertising in 2023? We spoke to industry experts to get some insight, with brand safety, first-party data, and TikTok’s ad platform all predicted to shape the year ahead. → Read More
From TV to short-termism? Discussing 2023 ad budgets with the attribution experts
We speak to some experts in media optimisation about how online and offline ad spend are changing and how the current climate affects budgets. → Read More
Accenture Song MD on helping brands become ‘life-centric’
Pritesh Gadhia is Managing Director of Accenture Song (formerly Accenture Interactive). We asked him about his role and the future of brand marketing. → Read More
Emplifi CEO Mark Zablan: ‘companies must lead with empathy, honesty and transparency’
Mark Zablan is the CEO of unified CX platform, Emplifi. We asked him about the role of data and automation in CX, as well as what makes for a successful rebrand. → Read More
The increasing importance of the digital shelf for FMCG brands
What the digital shelf means for FMCG, how brands can optimise their online presence, and how the shelf is evolving with the rise of retail media. → Read More
Sophos’ Andrea Carter on ABX and other B2B marketing trends
Andrea Carter is Senior Director of Marketing EMEA for Sophos, a cybersecurity-as-a-service company. We caught up to discuss trends in B2B marketing. → Read More
Click and collect: What are the watchouts for retailers investing in omnichannel?
What operational pitfalls can prevent retailers offering a good end-to-end customer experience with click and collect ? → Read More
Beauty Pie on loyalty, influencers and the lure of multichannel
Founder Marcia Kilgore discusses the membership model and the potential for bricks-and-mortar when it becomes ‘harder to find new customers by algorithm’. → Read More
How is the cost of living crisis impacting Black Friday 2022?
What can we expect from this year’s Black Friday amid wider economic challenges, and how will it play out in comparison to previous years? → Read More
Can avatars be authentic? Eric Dahan on the rise of virtual influencers
Eric Dahan, CEO of global influencer agency Open Intelligence, discusses the benefits, challenges, and potential opportunities for brands experimenting with virtual influencers. → Read More