Johanna Rivard
Michael Brenner
Virginia, United States
Contact Johanna
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Johanna:
10 B2B Lead Generation Strategies for 2019
This post was originally published on this site The beginning of the year always signals a reevaluation of old strategies and the hunt for newer ones to stay competitive in your industry. We’ll be ringing in 2019 no differently with a new set of B2B lead generation strategies you should watch out for. The digital … → Read More
How Mobile is Dominating the Customer Journey (and Why You Should Care)
You need a mix of a quick and easy UX, locally relevant content, and social engagement to meet your customers halfway along the mobile customer journey. → Read More
How to Use Trust Signals to Boost Online Conversions
Learn about significant online trust signals that help you project authority, reassure visitors, convert leads, and boost sales on your website. → Read More
8 Effective Ways to Drive Ecommerce Lead Generation
This post was originally published on this site The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020. Naturally, online retail has opened up an entirely new avenue in sales … → Read More
How Well is Your Content Performing? (Industry Benchmark)
This post was originally published on this site If you want to beef up your content marketing strategy, it’s not enough to rely on the same techniques over and over again. You want to make sure that you are continually improving, reaching the right people, and hitting (maybe even surpassing) industry benchmarks. Industry benchmarking is … → Read More
Should You Buy B2B Leads in 2018?
This post was originally published on this site Not all contact lists are created equal, but if you’re working to grow your B2B lead database, your two options are to buy one or build one. However, with the market changing as quickly as it is combined with the need for startups to hit the ground … → Read More
How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]
This post was originally published on this site In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out positive reviews … → Read More
A Guide to Researching Leads Before a Sales Call
This post was originally published on this site Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try … → Read More
10 Simple Tricks to Accelerate Your Sales Pipeline
This post was originally published on this site It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed … → Read More
10 Ways to Differentiate Your Brand Through a Better Customer Experience
This post was originally published on this site Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer … → Read More
10 Questions to Ask Before Getting Started with B2B Lead Generation
This post was originally published on this site A growing business means a profitable business. However, profitability is only possible when the right customers purchase your products and services. It’s far from impossible, but acquiring both clients and prospects is a process that needs to be taken seriously. To expand your customer base, you need … → Read More
10 Totally FREE Lead Generation Strategies for B2B Companies
This post was originally published on this site Leads are some of the most effective markers that measure the growth of your business. Leads can be generated through various methods, though some are more effective than others, depending on the nature of your business. While there are many different lead generation strategies, quality is not … → Read More
Big Data Trends You Should Know About in 2018 [Infographic]
This post was originally published on this site The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. In this post, we’ll briefly cover how big data got to where it is today and analyze … → Read More
10 Simple Reasons Why Your Lead Nurturing Strategy Isn’t Working
This post was originally published on this site When it comes to lead management, attracting potential buyers is only the beginning. Remember that for a lead to be considered successful, it must ultimately turn into a sale. To get there, you’ll need to be proactive about nurturing each step in the sales conversion process. Lead … → Read More
Is Content Syndication Still an Effective Marketing Strategy?
If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a little bit of all that. When you … → Read More
10 Steps for Effectively Reaching Out to B2B Leads [Infographic]
When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. By … → Read More
9 Costly Mistakes Businesses Make on LinkedIn
The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to … → Read More
8 Words That Boost Cold Calling Conversion Rates
The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals have developed various proven tactics to convince their audience of the value of what they’re selling. You, as the salesperson, hold the power of information. By educating your buyers about the products and services you … → Read More
7 Tips for Better LinkedIn Leads
When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. LinkedIn offers a number of marketing tools that you can use to drive more … → Read More
Email Marketing Conversion Rate Comparison
Despite the emergence of new communication channels, email remains king. The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. As email marketers, it’s important to know how your email marketing results … → Read More