Alan Wolk
ThisIsNextTV
New York, NY, United States
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Past articles by Alan:
Why FAST Channels Are Not the Same as Cable Networks (Wolk)
While the free ad-supported streaming ecosystem is, in many ways, similar to cable television, it is also quite different in some very important areas → Read More
Is Hulu the FAST That Disney’s Looking For, Right Under Its Nose? (Wolk)
Disney is the only operator of a major broadcast network without a free ad-supported streaming service. Maybe it already has one? → Read More
Sports Streaming Has a Lot of 'Splaining to Do (Wolk)
As New Yorkers kvetching over TV access to Aaron Judge’s home run chase just showed us, consumers find the entire streaming ecosystem incredibly confusing, especially for live sports → Read More
What Happens To Network Prime Time? (Wolk)
TV, in the words of Bob Iger, is really 'marching to a great precipice' this time → Read More
What If They Launched an Ad-Supported Streaming Service and No One Came? (Wolk)
Netflix and Disney hope a lower price point will convince all of those recent grads, grandparents, old boyfriends, etc. who are still on someone else’s plan to sign up for one of their own. Maybe, but that is going to be a tough sell → Read More
Wolk: Why We Should Retire the Term ‘FAANG’ for 2022
While Netflix is a wonderfully forward thinking company whose shows I enjoy on a regular basis, it is nowhere near being in the same league as any of the other four “FAANG” companies → Read More
Can Redbox Help Convert Middle America to Streaming?
Wolk: One of the key hurdles the video industry needs to get past is the notion that streaming is just for the educated coastal upper middle classes → Read More
Sinclair’s Streaming RSNs and Warner’s CNN Plus May Be Pay TV’s Biggest Disruptors
Alan Wolk: While the entertainment offerings on streaming today easily surpass the offerings on cable in terms of both quality and quantity, the same cannot be said for news and sports → Read More
Alan Wolk: Why Social Media Is the Latest Tool in the Streaming Wars
The services that made the most extensive use of social media, Netflix and Disney, are also the ones that hav experienced that greatest subscriber growth → Read More
NBCSN’s Folding into USA and Peacock: The Start of TV’s Great Migration
It’s the first of many similar decisions NBCU and other big networks are going to be making as they consolidate their linear offerings on linear and prepare to migrate the bulk of their business to streaming → Read More
HBO Max And The Great Movie Window Shutdown
Analyst Alan Wolk ponders what happens now to WarnerMedia's big streaming service. To its long-awaited Roku deal? And those poor cinema chains? → Read More
The Migration of Sports to OTT? Well, It's Complicated
The regional sports network model remains intractable, but the disruptive viewing habits of younger fans--not to mention the pandemic--could change everything → Read More
Apple’s Missed Opportunity: A Cheaper Apple TV
Apple’s biggest mistake in its bid to become a major player in the TV industry has been its puzzling decision not to roll out a lower priced streaming device → Read More
The Emmys Revealed The Gap Between TV's Two Competing Universes
The Emmys revealed how far apart the worlds of broadcast and streaming have become, a rift that will only widen as streaming becomes dominant. → Read More
Apple's 'One' Problem: TV Distribution
This was the proverbial elephant in the room during this week's Apple event. And the big bundling announcement did little to address it → Read More
Streaming Is 1st Choice for 50% of Viewers; What Happens Now?
We have been predicting this new era for the past 10 years or so, but it seems that the massive change is finally underway → Read More
Are FASTs The New Cable TV?
From Roku to Pluto TV, live/linear program guides sate the channel-surfing impulse for free → Read More
How the Video Industry Went OTT Gradually… Then Suddenly
TVev analyst Alan Wolk says the technology to enable serious change in the TV business has existed for many years. And thanks to the pandemic, serious change might finally be upon us. → Read More
Addressable Linear Takes Another Step Forward With Launch of Project OAR Live Trials
Analyst Alan Wolk explains how ad overlays on smart TVs allow networks to avoid relying on MVPDs to serve up addressable ads → Read More
Is CBSN The Future Of TV News?
With the traditional broadcast and cable news outlets rightly or wrongly branded as partisan, lacking local resources, and beset by cord-cutting, streaming service seems to have an opening → Read More