Sadie Hale
FIPP
Belgium
Contact Sadie
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sadie:
Deep dive: What can media brands do to differentiate themselves? Community is key, and other lessons
A few years ago at the Digital Innovators’ Summit, everyone was talking about free content and advertising, with the rising use of ad blockers in the forefront of everyone’s minds. This year, however, the strongest takeaway was that publishers are no longer in defence mode: with most now employing a paywall or subscription model, it’s been proven beyond doubt that people will pay for quality… → Read More
Brands as media owners: how Thomas Cook took creative control of its branding strategy
The line between brands and media owners has been blurring for some time, with many brands experimenting with their own media to reach consumers and showcase brand identity. One excellent example of this is Thomas Cook, and the main room was full for the final session of the first day of the Digital Innovators' Summit in Berlin, as Stuart Adamson, director of Thomas Cook Group's Media and… → Read More
What now with Facebook and the digital media business model?
The relationship between publishers and platforms, and in particular Facebook, was never far from conversation at several sessions at FIPP and VDZ’s Digital Innovators’ Summit in Berlin today. → Read More
Six insights from VGTV on online video for a highly visual society
As the internet pivots more and more towards visual content, VG.no, Norway’s largest online news site, is maintaining its position by investing significantly in one thing: online video. → Read More
Proof that magazine media still deliver the best results for advertisers
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week. → Read More
Proof that magazine media still deliver the best results for advertisers
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week. → Read More
How Hearst UK repackages content across platforms
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October). → Read More
The value of evergreen content in building a content to commerce offering
“If there’s one takeaway from my talk today, it’s that the future looks good for publishers - no matter what’s happened in the past,” began Dominik Grau, Chief Innovation Officer at Ebner Media Group, Germany, in an energising presentation on day one of the FIPP World Congress in London (10 October). → Read More
How HBR tunes into “weak signals” to spot future trends
Challenging dominant logic within the publishing industry and spotting “weak signals” which could indicate future trends was the central theme of a presentation given by Josh Macht, EVP and Group Publisher at Harvard Business Review (HBR), USA, on the second day of the 41st FIPP World Congress in London (11 October). → Read More
Building content licensing-as-a-service and recipes-as-a-service
A first-time speaker at the FIPP World Congress, Larry Sommers’ morning presentation on 10 October focused on Meredith Corporation’s development of content licensing as a service, using Eating Well as a case study. → Read More
Innovating to survive: magazine media in Latin America and Spain
On day two (21 March) of the Digital Innovators’ Summit (DIS) 2017, two speakers explored the successes their companies are having in Spanish-speaking markets, in Argentina, Spain and wider Spanish-speaking markets with 500 million Spanish around the world. → Read More
Seven reasons to consider automated journalism, and how to get started
“I may be a techie, but I’m not a robot journalist!” Wolfgang Zehrt said to delegates as he began his presentation on the final day of the Digital Innovators’ Summit (DIS) 2017 on 21 March. → Read More
Winning with digital innovation, with Kommunal Rapport and City Magazine
Despite being some of the smaller companies at the Digital Innovators’ Summit, representatives from Kommunal Rapport (Norway) and City Magazine (Finland) had some excellent insights to share on their stories of embracing digital and prioritising innovation - which larger organisations can certainly learn from. → Read More
Millennials and mobile prodigies: lessons on ad engagement, with Verve’s Ian James
“I don’t think I’ve ever been more excited about the opportunities that mobile has to offer.” So began a talk by Ian James on the afternoon of Day 1 of DIS 2017. As General Manager at Verve, Ian is an expert on the evolution of digital across a range of brands, with over 15 years’ experience in traditional and digital media. → Read More
How VR, 3D will make journalism more immersive (plus what’s coming next)
Jamie Pallot is at the forefront of virtual reality developments. A pioneer in the field, he is a co-founder, with Nonny de la Peña, of Emblematic Group, which is one of the world's leading producers of immersive virtual reality content. → Read More
Building and engaging communities without relying solely on social
Among the range of interesting talks on day two of DIS 2017 were those of The Coral Project’s Andrew Losowsky, and of Rasmus Nielsen, director of research at the Reuters Institute, Oxford University. → Read More
How Wolters Kluwer reaches and converts the right audience
Content is not enough for converting users to customers – the power of data and algorithms are important, because you can monitor people on past behaviour, Sergio Liscia, Digital and Business Development Director at Wolters Kluwer told delegates at Digital Innovators’ Summit 2017. → Read More
How Wolters Kluwer reaches and converts the right audience
Content is not enough for converting users to customers – the power of data and algorithms are important, because you can monitor people on past behaviour, Sergio Liscia, Digital and Business Development Director at Wolters Kluwer told delegates at Digital Innovators’ Summit 2017. → Read More
How VCs invest: Lakestar and Carmel Ventures at DIS 2017
Venture capitalists (VCs), and how they choose which companies to invest in, featured prominently on day one of DIS. Speakers Christoph Schuh, partner at Lakestar, and Zvika Orron, venture partner at Carmel Ventures, took to the stage across the day to discuss investment strategies. → Read More
Video strategies for a visual world
Unsurprisingly, a hot topic for many of the speakers at this year’s Digital Innovators’ Summit is audience engagement via video. On day one of the conference, Alan Saura, audience development strategist at AJ+, focused his talk on how to maximise audience engagement using video and social media. Meanwhile, chief digital officer at AwesomenessTV, Kelly Day, explained how the company harnesses the… → Read More