Andrea Lehr, Marketing Land

Andrea Lehr

Marketing Land

Florida, United States

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Past articles by Andrea:

Why it pays to skip the form (and embrace chat)

Don't force your audience to leap over hurdles to get the content they want. Columnist Andrea Lehr discusses the downsides of gated content and explains how chatbots can help. → Read More

Two SEO Threats You Probably Aren't Monitoring

In this blog, we’ll take a look at how you can identify if your rankings have fallen victim to one of these SEO threats and what you can do to solve it. → Read More

3 reasons I deleted your cold outreach email

Are your cold emails ending up in the junk folder or trash? Contributor Andrea Lehr shares three common mistakes people make when writing cold emails and how you can avoid them. → Read More

A Four-Step Guide on Keyword Mapping to Improve Your SEO (and Content) Strategy

As the foundation for your SEO efforts, keywords serve as an outline for both your site’s structure and potential content – and keyword mapping is one technique that helps you get the most out of both. Driven by research, the ultimate goals of a map ... → Read More

5 reasons to create content outside your niche

It's time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy. → Read More

3 Ways SEO & Content Work Better Together

Keywords help you generate content ideas. Engaging content helps you build a diverse backlink portfolio. An audit can reveal where your content falls flat. → Read More

D’oh! Three common content promotion mistakes

Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them. → Read More

3 Ways to Avoid Mediocre Marketing Content

Today's consumers have little interest in anything that doesn't address their immediate needs. → Read More

Not getting what you want from your outreach emails? Follow these 10 steps.

Contributor Andrea Lehr walks you through 10 tips and tricks to help you step up your outreach email efforts and get your content in front of a wider audience. → Read More

7 Tricks No One Told You About Content Promotion

These seven content promotion tricks will help get your content in front of the right audience – and yield a bigger return on your investment. → Read More

How To Repurpose A Blog Post Into A Slideshare

It’s no secret that a content-driven SEO strategy can be incredibly time consuming, which is why repurposing content is truly the gift that keeps on giving → Read More

Why Focusing on SEO Alone Isn't Enough

An effective marketing strategy shouldn’t focus on SEO alone. You need to approach SEO as a companion to your social and content marketing strategies. → Read More

Andrea Lehr, Author at

Andrea Lehr is a Brand Relationship Strategist at Fractl where she works alongside a team of creative strategists to produce unique, data-driven campaigns about industry trends. When she’s not in the office, there’s a good chance you’ll find her running or challenging friends to a game of trivia. → Read More

What brands need to understand about controversial content

There are few brands more universally recognized than Coca-Cola. Say what you will about the ingredient list of its namesake soft drink, but there’s no denying how hard the brand works to uphold its status as a household name. Their formula for success? A knack for heart-warming ads (think, “I’d Like to Buy the World … → Read More

3 Ways to Make Controversial Content Work for Your Brand

Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. However, there are some who choose to stir the pot because they know something others might not fully understand yet. Controversy attracts attention because it triggers an emotional response, which is essential in generating massive engagement. In this post, I’ll introduce three ways you… → Read More

16 Must-Know Digital Marketing Stats To Profit From

Over the last 12 months, I sent more than 300 pitches that helped secure over 60 guest posts, which covered everything from viral content to SEO best pract → Read More

White vs. Black Hat SEO: What is the Difference?

While white and black hat SEO strategies share a common goal to improve a site’s visibility, they are incredibly different in how they go about it. Each strategy has its advantages and disadvantages, and this post will take a closer look at each tactic and help you determine which one is right for you. → Read More

Viral Content: How to Follow a Six-Part Recipe for Success

Learn how to create viral content by following the SUCCESs formula in this guest post from content marketing agency Fractl's Andrea Lehr [FREE INFOGRAPHIC]. → Read More

A Complete Guide to Seasonal Marketing

In this post, we’ll take a closer look at what we mean by seasonal marketing and outline a guide your brand can use to make the most of these consumer trends that only come around once a year. → Read More

6 Ways to Improve Email Response Rates: An Analysis of 26,000 Pitches

Here are a few ways you can improve two of the most important parts of any email: The subject line and the introduction. → Read More