Denis Wilson
Publishing Executive
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Past articles by Denis:
Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
Learn how execs in the magazine, catalog & book industries are using data integration and digital printing tech to develop personalized, data-driven print. → Read More
Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
Learn how execs in the magazine, catalog & book industries are using data integration and digital printing tech to develop personalized, data-driven print. → Read More
Social Video Tips: Considering Time-of-Day, Picking Your Battles & Avoiding “TV for the Internet”
Jareen Imam, head of social media at CBS, advises publishers to pay close attention to posting times on social and avoid a "TV for internet" approach. → Read More
Announcing The DigiPub Conference: How Publishers Can Harness Data-Driven Print
Executives from the book, magazine & catalog markets will gather Nov. 16th in NYC to explore how data and technology are enabling a new era of print. → Read More
TIME Editor-in-Chief Nancy Gibbs Steps Down, Pens Memo to Staff
TIME editor-in-chief Nancy Gibbs sent a memo to the TIME staff upon stepping down from the position she held since 2013 and after 32 years at the brand. → Read More
Forbes, F+W, TMB, Adweek, The Street Among Speakers at FUSE Tech Summit
The FUSE Media Summit is just around the corner and has lined up an impressive speaking roster of digital media executives and technology experts. Once again conference chair — and now Adweek CEO — Jeff Litvack will kick things off with an insightful keynote where he’ll give us his diagnosis of the media biz. Litvack … → Read More
Learn How Fast Company & Inc. Media Is Sizing Up the Future of Personalization
Personalization is perhaps the marque publishing trend of 2017, presenting the opportunity for publishers to capitalize on their rich audience data – and expensive audience databases – to drive key business objectives. In less than two weeks, Publishing Executive will hold an executive forum on how personalization is changing the publishing industry. Billed as The … → Read More
Registration Opens for 2017 FUSE Media Tech Summit
After a successful maiden voyage, the FUSE Media technology summit will return to Philadelphia for 2017, this year hosted at The Logan. Attendee registration officially opens today. The VIP event for senior media executives leading digital technology strategy has a strict attendee cap and seats are expected to fill up quick. With the high-level of … → Read More
The Top Technologies Publishers Will Buy in 2017
In an effort to better understand how publishers are focusing their technology strategies, Publishing Executive conducted a survey of the technologies publishers plan to invest in for 2017. Publishers also shared their prediction of which technology investment they expect to drive the greatest revenue growth in the coming year. → Read More
Learn How Rodale Uses Facebook Instant Articles to Earn More Revenue
Diego Sanchez, head of digital partnerships at Rodale will dive into Rodale’s Facebook Instant Article strategy March 23rd at the FUSE Forum on Distributed Content. This executive forum is free for publishing executives to attend. Learn more here. Since the launch of Facebook Instant Articles, the program has not been without its critics. Media pundit … → Read More
C-Suite Soundbites From AMMC: Views of the Magazine Biz From On High
Each year at the American Magazine Media Conference, the last panel of the event is typically a conversation among the CEOs of the publishing industry’s goliaths. This type of panel has its upside and its downside. Of course you get to hear how the biggest consumer publishers see the industry and macro trends affecting it. … → Read More
New Executive Summit Helps Marketers Optimize Their Branded Content Technology Strategy
FUSE Enterprise will educate marketing executives on the technologies that enable the scalable production, distribution, and measurement of branded content. → Read More
Are Publishers Ignoring the Upsides of Distributed Content?
Last week I wrote about how most publishers don’t have a plan in place to manage the opportunities and costs associated with distributed content. In my book, that’s a missed opportunity. Publishers don’t disagree. When we surveyed publishers about distributed content, they overwhelming responded that the biggest opportunities they see for distributed content is as … → Read More
HBO Chief on Attracting Audiences: Talent + Content = Subscribers
At last week’s American Magazine Media Conference, perhaps the best wisdom shared didn’t come from the mouth of one of the many magazine publishers that took the stage, but rather HBO chairman and CEO Richard Plepler. In a session titled Building Addicts: How HBO Hooks Subscribers, Plepler revealed how HBO managed to more than double … → Read More
Research Shows Most Publishers Don’t Have a Plan to Address Distributed Content
Today Publishing Executive released a research report on how publishers are managing the challenges of distributed content (content hosted and consumed partially or in full on external platforms, such as Facebook, LinkedIn, Google AMP, or Medium). The report is based on a survey of Publishing Executive’s audience of senior-level executives in the media and publishing … → Read More
FUSE Media Forum to Investigate the Risks & Rewards of Distributed Content
It’s a rare day that passes when Facebook or Google aren’t making news that directly affects the media business. For every article boasting the audience growth and revenue opportunities of Facebook Instant Articles or Google AMP, there’s news of an algorithm change, misreported metrics, or a scrapped program. Simply put, publishers are at risk of … → Read More
6 Ways Publishers Can Drive Value in the Digital Age
FUSE conference chair and keynote speaker Jeff Litvack explores how publishers can drive value (and revenue) in the Digital Age. Watch the full keynote here. → Read More
Time Inc. Cuts Up to 30 Ad Jobs, As Suitors Line Up
Hardly a day goes by that Time Inc. isn’t in the headlines these days. The publisher announced Wednesday that it would be cutting about 30 jobs from advertising sales in its continued revamp of its sales structure and strategy. Time Inc. is going all in on a category selling approach that capitalizes on the publisher’s … → Read More
Why Talk of Transformation May Be Short on Action
In September, Publishing Executive hosted FUSE: The Convergence of Technology & Media in Center City Philadelphia. It was the maiden voyage of an annual summit for executives leading digital technology strategy at top publishing and media companies. As you’d imagine, many of the conversations were based around disruptive technology in the industry and the need … → Read More
Top Takeaways from “Digital Print: The Emerging Opportunity for Magazines & Catalogs”
Digital printing technology allows publishers and catalogers to target ads and content to readers on an individual level and drive greater value. → Read More