Brian Basilico
Business 2 Community
Aurora, IL, United States
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Past articles by Brian:
Turbo-Charge Your Sales Engine in 2022 – Fuel For Your R.A.C.E.
This is the fourth and final installment in a four-part series on using marketing to power your sales engine. In this final installment, we'll explain how → Read More
Turbo-Charge Your Sales Engine in 2022 – Going Fishing
This is the third installment in a four-part series on using marketing to power your sales engine. In this post, we'll cover staying relevant and creating → Read More
Turbo-Charge Your Sales Engine in 2022 – A Simple Truth
This is the second installment in a four-part series on using marketing to power your sales engine. In this post, we'll cover what exactly successful → Read More
Turbo-Charge Your Sales Engine in 2022 – The Search For The Easy Button
This is the first installment in a four-part series on how marketing can power your sales engine. In this first post, we'll discuss how certain B2b → Read More
Addition Through Subtraction – When Less Leads To More!
It's that time of year again: New Year, new you? It's the time of year when you should be buying gym memberships and going on diets and quitting smoking → Read More
How To Treat Your Content Like You Are An Artist. What’s Your Canvas?
Heart Of The Artist Over the weekend we sat down and watched a documentary about an artist. His name is J.R., and he takes photographs and makes them → Read More
You May Want Leads… But What You Really Need Is Prospects
Make It STOP! I was sitting down watching some TV with my wife and she pulled out her cellphone and said, “Can you help me?” And I said, “Sure.” She → Read More
How Will Changing Your Marketing Actively Improve Your Sales Success?
Old & New Dogs… Tips & Tricks A while back, I had a client who asked me to come in and teach their sales team about using LinkedIn for sales → Read More
The 10 Most Powerful Words In Business (Besides Thank You!)
It's that time of year again. It's almost the end of the year and the beginning of a new one. And people tend to slow down and kind of chillax a little → Read More
Why is Artificial Intelligence So Bad at Sales and Marketing?
Auto – Correct? When I'm walking my dog, she picks up sticks and I take a picture. Then, instead of sitting there trying to type, while I'm walking a dog, → Read More
The Bento Box and How to Bite-Size Your Marketing Message
The Lunchbox When I was a kid, one of the proudest days of any school year was showing up with that new lunchbox. It was a little metal box that mom would → Read More
Why Social Media is NOT Effective As Advertising (Well Sort Of)
Today, I'd like to talk about a trend I've observed. It's a trend that's turning into an engagement epidemic in social media. It uses polls and questions → Read More
Want Clients to Really Take a Look? Put It In An eBook
70247 vs The Peanut Butter Elephant Let me ask you a question. What would you remember better, the number 74702 or an elephant eating peanut butter? Now, → Read More
Critical R.A.C.E. Theory and How To Win With YOUR Business
Today I want to talk about critical R.A.C.E Theory. Now I'm not talking about the kind of Critical Race Theory that's taught in institutions. I am not → Read More
Content Marketing Trends – Is Your Business Chasing the Wrong Ball?
I don't know about you, but I get inundated with people pitching me online. It's something I call the connect and pitch. Somebody connects with you and → Read More
How Can a Great Marketing System Overcome Disruption In Business?
Disrupting Disruption Today I want to talk about a great marketing system can overcome disruption in business. Now, I don't know about you, but I've seen → Read More
What Is the Secret B2B Marketing Formula? (Math is Hard – Success Is Not)
There's a secret in the banking industry. Savings accounts with restrictions make people save more. A CD, or certificate of a deposit, is also a → Read More
A Bolt of Lightning – Inspiration vs Disruption
George Carlin famously said, “Electricity is really just organized lightning.” When it comes to business, we think of lightning strikes as a brilliant → Read More
Life Just Happens… While You’re Running Your Business
I'm sure you've heard the saying, “Time flies when you're having fun.” It's really hard to believe I've been running my company for 20 years. I started → Read More
What Do Your Customers REALLY Want? Advertising, Marketing, and Relationship Marketing
I'm going to make an assumption, you don't want to open your email and see that you've been added to an email list that has nothing to do with you or your → Read More