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If prospects are happy with how they’re treated at the outset, they’re much more likely to have positive feelings about your brand. But what about service you’re providing to existing customers? It’s… → Read More
Email personalization is a tactic used by many marketers today. Of course, they’re doing it for a good reason. Long gone are the days of one-size-fits-all messaging. Instead, modern marketers are s… → Read More
Want an email that looks awesome and converts like crazy? We joined forces with the talented crew from Really Good Emails to take the guesswork out of designing an excellent email with this email des… → Read More
Learn 7 of the most common email marketing strategy challenges facing brands today. Do these prevent you from accomplishing your goals as well? → Read More
Here are 3 simple and effective email marketing tips to get your email marketing to work better today and all through the year. → Read More
What we learned from designing a new customer journey tool. → Read More
If you're using an email sign up form for the first time, or you’ve been using one forever, make sure you follow these three golden rules for every sign up form: → Read More
Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI… → Read More
Valentine's Day spending is expected to reach $19.7 billion! How will you share the love? Here are 25 subject lines and 8 email examples we adore. → Read More
As a marketer, you work hard to write great copy and create compelling emails, but if you aren’t writing subject lines that encourage subscribers to read your messages your campaigns could fall sho… → Read More
The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales. Holiday sales in 2015 are expected to represent approximately 19 percent of the retail… → Read More
Consumers are already searching for the perfect holiday sales from their favorite brands. 80% of Americans will, in fact, have started their holiday shopping before Thanksgiving, especially those pro… → Read More
Did you know holiday emails get higher open rates the earlier they're sent? Here are 25 examples of holiday email subject lines that shine in the inbox. → Read More
Two of the biggest shopping days of the year are just around the corner. Did you know that more than 55% of consumers plan to shop in stores and online between Black Friday and Cyber Monday? Even tho… → Read More
The holiday season represents a huge opportunity for marketers to connect with their audiences and drive sales. Holiday sales in 2015 are expected to represent approximately 19 percent of the retail… → Read More
Do you ❤ emoji? It seems an increasing number of brands do. All kinds of businesses are jumping on the emoji bandwagon. Even Facebook recently announced Reactions, in which users (in Ireland and Sp… → Read More
Fall is finally here and if you’ve stepped foot into any retail store lately, you’ll notice rows of Halloween, Thanksgiving, and even holiday items lining the shelves. When it comes to getting re… → Read More
Your email list is your baby. You help it grow and protect it from inactive bullies. You try to keep rejections, or bounced emails, to a minimum. And you’re heartbroken when one of your contacts un… → Read More
Wondering how to get customers to attend your next event? Here are 5 event ideas to attract customers and get the word out to make your next event a success. → Read More
Twitter announced a major change to Direct Messages making it easier to communicate on the social network → Read More