Michael McCarthy
Advertising Age
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Past articles by Michael:
Jeep Brings Back Summer -- and Michael Jackson -- in New Push
Chrysler strikes deal with Epic Records to use unreleased Michael Jackson song in latest Jeep campaign. → Read More
Fiat Chrysler Brand Plan: Chrysler Up, Dodge Down
Fiat Chrysler CEO Sergio Marchionne laid out 5-year growth plan Tuesday. Chrysler will be up and Dodge down as firm kills models like Dodge Caravan. → Read More
Oakley CEO On Hunt for AOR and a 'Just Do It'-Like Rallying Cry
Oakley has narrowed its agency search to two shops from 15 agencies, said CEO Colin Baden. The winner will help Oakley come up with its own 'Just Do It' slogan. → Read More
No Slam Dunk: McD's Returns to TNT, but Corona Drops Clippers
After pulling ads from TNT during Los Angeles Clippers playoff telecast last week, McDonald's has returned to TNT's ad rotation. However, Corona dropping team. → Read More
Why ESPN's 'Always On' Pitch Might Sound Familiar to Upfront Buyers
ESPN and MTV both use 'Always On' in their upfront pitches. → Read More
Top Car-Account Execs Reveal What's in Their Garage
Ad Age asked agency chiefs from New York to Los Angeles what they drive. Some of their picks may surprise you. → Read More
Mercedes and Diageo Join Long List of Sponsors Bailing on L.A. Clippers
In wake of alleged tapes of L.A. Clippers owner Don Sterling making racist remarks, corporate sponsors retreat from NBA team. → Read More
Opening-Day Jeter: Watch FS1's Spot Touting Saturday Baseball
Check out New York Yankees captain Derek Jeter, Captain Kirk of Star Trek and other MLB stars in new spot promoting Fox Sports 1's Saturday MLB game coverage → Read More
Colin Kaepernick Names His Favorite Super Bowl Spot, and It's Not '1984'
What's Colin Kaepernick of the 49ers favorite Super Bowl spot of? Hint: It stars the Big Diesel. → Read More
The Times Are Not a Changin': Chrysler Returns to Super Bowl
The Times Are Not A Changin' for Chrysler. Auto maker returns to Super Bowl with 3 new spots. Bob Dylan will star in one spot, following in footsteps of Eminem → Read More
Ford and James Franco Try to Get a Jump on GM on Super Bowl Sunday
Call it Ford's version of an onside kick. Ford will get a jump on GM by featuring actor James Franco in a pregame spot after the coin toss but before kickoff. → Read More
Tom Hiddleston, Mark Strong Round out Jaguar's 'Villains' with Ben Kingsley
Movie stars Tom Hiddleston and Mark Strong to round out trio of British 'villains' with Ben Kingsley starring in Jaguar's first Super Bowl spot. Ad touts F-Type → Read More
Redskins Rebrand Would Cost $15 Million
Washington Redskins owner Dan Snyder used to be able to ride out the storm whenever critics mounted another campaign to get him to change the team name some consider a racist slur against Native Americans. "Never," is the answer he's given in the past. But this year, the barrage of criticism -- fanned by social media, regular media and advertising -- has reached an all-time high, leading some to… → Read More
NBC's $800M Ad Haul for 2014 Winter Games Might not Include A-B InBev
NBC Universal is projecting an $800 million-plus advertising haul for the 2014 Winter Olympics, said Seth Winter, exec VP-sales and marketing for NBC Sports Group. But that record projection for winter games coverage might have to count out traditional sponsor Anheuser-Busch InBev, which has indicated it can better connect with consumers through non-traditional means. The advertising windfall… → Read More