Cale Guthrie Weissman
Digiday
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Past articles by Cale:
As customer data becomes scarcer, performance marketers face fallout
Brands that have relied solely on quick and easy digital customer acquisition tricks to grow their businesses face a tough road ahead. → Read More
How Authentic Brands Group has positioned itself as the 2020 repo man
ABG's philosophy seems simple, and predicated on past wins: buy low and eke out profit any way you can, every step of the way. → Read More
The future of toy stores isn't in selling you toys
Toy stores haven't fared well over the last century. But a new crop of retailer are trying to rethink the entire category — and make it less of a toy store and more of an experience. Will it work? → Read More
Omar coming yo: In quest for more engagement, ESPN bets on Omar Raja
House of Highlights creator Omar Raja has a new job at ESPN. Are the two ready to be married? → Read More
The inside story of the four-day workweek
The latest workplace trend, which involves working longer hours for fewer days a week, has been getting a lot of press. But are more people just talking about this trend than following it? → Read More
Pitch deck: How Target is pitching its advertising network to retailers
Large national retailers are all trying to grow out their own advertising businesses. Part of that is convincing brands that they have a unique platform that will lead to more sales. Modern Retail obtained Target's pitch deck, which shows how the retailers is positioning itself as a treasure trove of customer data. → Read More
Six months in, Target's third-party marketplace has added few new sellers
The amount of products available through Target+ remains limited six months later. → Read More
'It's almost like a treasure hunt': Inside the world of paid Amazon reviews
The black market of Amazon reviews really thrives on Facebook. → Read More
Why Washington wants to break up Amazon, explained
More lawmakers are cracking down on Amazon's allegedly anticompetitive practices. → Read More
How insurance startup Hippo built a company worth $1 billion
Home insurance startup Hippo just reached unicorn status. Since the very beginning, the company worked with the branding agency Work & Co to help craft and evolve its strategy and products. While many upstart DTC brands sing the praises of bringing all branding in-house, this provides a helpful example of an agency partnership that helped a company be worth more than $1 billion. → Read More
How DTC brands are leading the customer data land grab
Accurate consumer data is a goldmine for companies. While businesses have sought out feedback to inform future product design, DTCs provide a strengthened relationship between brand and customer. With this, more digitally-native startups are able to capitalize on data to receive quick and informative feedback. → Read More
How TikTok is testing in-app e-commerce
TikTok is the app du jour for the younger generation, and advertisers are just beginning to dabble with it. But does it have the ability to become a social commerce leader? While TikTok's parent company has seen e-commerce success in other territories, a few obstacles remain in the way in the United States. → Read More
Direct-to-consumer is coming to the alcohol industry
New alcohol brands are using online content and marketing strategies to appeal to younger demographics and apply a direct-to-consumer sensibility to booze. → Read More