Sam Ford, Digital Content Next

Sam Ford

Digital Content Next

Bowling Green, KY, United States

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  • Unknown
  • Digital Content Next
  • Poynter
  • Nieman Lab
  • The Boston Globe
  • Advertising Age

Past articles by Sam:

Advertiser concern about journalism’s fate should be due diligence, not philanthropy

Information for and about the digital publishing industry from the leading trade association dedicated to representing the interests of high-quality digital publishers before the advertising community, the press, the government and the public. Includes recent news and latest research on the industry, as well as membership information. → Read More

A guide to building deeper relationships with the communities you cover

When newsrooms think of communities as their “audience,” we often imagine their existence only in relation to the products and services we offer. → Read More

The year of investing in processes » Nieman Journalism Lab

"In a quest to find a solution that will work for everyone, we too often invest in ideas that don't work particularly well for anyone." → Read More

What happens when a big news company makes a small bet on “slow innovation”? » Nieman Journalism Lab

How do you keep a focus on issues that may be "No. 6 on the list"? How do you make sustained progress on the things that may not impact the bottom line this quarter, but are important for the medium term? → Read More

The year we talk about our awful metrics » Nieman Journalism Lab

"The industry is running on metrics that serve no one well, but we continue chugging along because we all equally accept the lie." → Read More

Jon Stewart takes his satirical reality to WWE

Maybe this will inspire us to demand our politicians at least be as honest as our wrestlers. → Read More

3 Don'ts and 3 Dos for Young Leaders

It's important for young leaders to understand how others may perceive the strengths and weaknesses of their perspective. → Read More

When it Comes to Marketing Your Company, Show, Don't Tell

Demonstrating your company's passion and expertise goes a lot further than a hard sell. → Read More

Helping a Vet Can Be a Good Bet

Doing good can actually lead to discovering a great new employee, forming a new partnership, or building new business opportunities. → Read More

8 Things You Need to Know About Wikipedia

To optimize your presence on the online encyclopedia, you need to understand its unique rules. → Read More

Marketers Must Make the Ethics of Content Creation a Top Priority

Marketing professionals must define an ethical standard for transparency in "content marketing" that goes beyond questions of legality and protects consumers. → Read More