Kristine Schachinger
Medium
Las Vegas, NV, United States
Contact Kristine
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Kristine:
“Mild” COVID, Long Hauling, & The Holidays.
My COVID Story. COVID does not have to be life-threatening to be life-altering. Hope sharing my experience helps someone choose to stay home over the Holidays. → Read More
An Open Letter to Congress: How You REALLY Help the American People During the CoronaVirus Crisis.
Propositions by Congress to help battle the economic fallout from the CoronaVirus Crisis leaves many workers behind. So how do we help ALL WORKERS & Small Business? A simple plan. → Read More
Is Changing Your URL Structure a Bad Idea?
There are good SEO reasons to make a change that affects your URL structure. But the question is: Should you change your URL structure? → Read More
What Is a Google Penalty in SEO?
The ONLY true penalty (officially) in SEO is a "manual action" from Google. Here's everything you need to know about Google's penalties manual actions. → Read More
Should You Compare Your Site to a Competitor's Site?
When your site is having ranking issues because of algorithm updates or general adjustments from Google, what other sites do is irrelevant. Here's why. → Read More
Can You Increase Keyword Rank Without Any Link Building?
Here are five things you can focus on if you want to improve your positioning for specific queries without building any links. → Read More
Mobile-First vs. Desktop Content: Does It Need to Be the Same?
Does the content need to be the same on the mobile and desktop versions of your sites? Find out the answer in this edition of Ask an SEO. → Read More
Will Swapping Fresh Content Help Your SEO?
Will swapping fresh content every so often help SEO? Simply, how does "freshness" affect search rankings? Learn the answer here. → Read More
Google Isn't Really Biased Against Conservative Websites – Here's Why
Google has been accused of bias against conservative sites – especially in news – over the last few years. Let's unpack the allegations in this post. → Read More
Can Changing Titles Cause a Ranking Drop?
Worried that changing title tags of articles you've already published can cause a drop in rankings and traffic? Read this to find out what could happen. → Read More
SEO Tactics: Black Hats, White Hats, Gray Hats & 'Asshats'
When we talk about black hats, white hats and gray hats, just what exactly are we talking about? Read on to learn more about the multiple hats of SEO. → Read More
Manual Actions & How to Write Reconsideration Requests That Work
Has your site received a manual action by Google? Here are some best practices when requesting reconsideration for your website. → Read More
Yes, Facebook's '10 Year Challenge' WAS Just a Harmless Meme
The meme may not have been a nefarious attempt to train Facebook's facial recognition software, but Facebook's technology is anything but harmless fun. → Read More
Wix 'SEO Wiz' Stars in Big Super Bowl Ad, Fumbles with SEO Community
Wix claims you can easily grab top search rankings. The reality? For anyone building a business, Wix can’t get you anywhere near the end zone. → Read More
SEO – Is It a Dying Channel?
Some site owners think SEO is a dying channel. It isn't! Here are some emerging search trends that will make organic a bigger driver of traffic. → Read More
In Memoriam: The Rise, Fall & Death of Google Plus
Did you think Google Plus was a social network? It wasn't. At all. Here's the real story of the rise, fall, and death of Google Plus. → Read More
15 SEO Myths That Just Won't Die
Here are 15 SEO myths that, despite being debunked over and over again, never seem to die – no matter how hard SEO experts try to kill them. → Read More
Everything You Need to Know About the Google 'Fred' Update
Google had little to say about this quality update dubbed Fred, but would say all the answers can be found in Google's Webmaster Quality Guidelines. → Read More
A Complete Guide to the Google RankBrain Algorithm
What is Google RankBrain? How does it work? Can you optimize for it? Here's everything you need to know about Google's RankBrain algorithm. → Read More