Abigail Dawson
Mumbrella News
Australia
Contact Abigail
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
| Recent: |
|
| Past: |
|
Past articles by Abigail:
All the 2020 CommsCon Awards winners
Omnicom Group’s Eleven was crowned Large PR Agency of the Year at the 2020 Mumbrella CommsCon Awards, which were live streamed today, Thursday April 9.Eleven was triumphant over two-time winner WE Communications alongside other shortlisted agencies Pulse Communications, Red Havas and Sling & Stone. Eleven also managed to take home an award for Launch or … → Read More
CHE Proximity and Clemenger BBDO star as Mumbrella Awards shortlist announced
CHE Proximity has earned 15 shortlistings in the 2019 Mumbrella Awards, while Clemenger BBDO has 14 to its name as the full list of shortlisted entrants is announced. The Chris Howatson-run agency, CHE Proximity, is in contention for Creative Agency of the Year, Media Agency of the Year and Full Service Agency of the Year, among many other awards. Mumbrella Awards gala dinner is being held on… → Read More
All the winners of the 2019 CommsCon Awards
For the second year in a row, WE Buchan has won the prestigious Large PR Agency of the Year Award at the Mumbrella CommsCon Awards, as Red Agency scooped → Read More
John Casey joins Foxtel as group director of marketing
Following a series of changes to its team, Foxtel has announced John Casey as its group director of marketing. Casey’s appointment to the newly created role comes five months after Kieren Cooney joined Foxtel as its chief marketing officer. A Foxtel spokesperson confirmed Cooney will remain as the company’s CMO. Foxtel’s new group director of marketing, Casey, joins the business from his… → Read More
Startup agency LaunchVic encourages Victorians to 'scale up' their careers
LaunchVic, Victoria's government agency dedicated to growing the startup eco system, has encouraged Australians to "scale up" their careers in its latest → Read More
'We would never say we do Australian property alone': Domain hits out at REA in campaign
Digital property portal and real-estate business Domain has launched a campaign stating “the ‘only place’ is a lonely place without the Australian property industry”. Calling out one of its direct competitors REA – who ran a campaign stating it is the “only place” to advertise Australian property – Domain has “taken a stand” on the issue and launched a national advertising campaign directed at… → Read More
Spark Foundry absorbs Blue 499 brand as agencies merge
Two of Publicis Media’s buying and planning agencies – Spark Foundry and Blue 499 – have merged, with Blue 499 being absorbed into the Spark Foundry brand. The merger will see all Blue 499 talent and clients operate within the Spark Foundry name and brand. Spark Foundry’s current CEO Sue Squillace will become the CEO of the new agency. Blue 449’s current managing director, Duncan Parfitt, has… → Read More
Month in a Minute: February's biggest agency stories
February’s creative agency wrap: After less than a year 72andSunny saw its relationship with one of its biggest clients come to an end. Succeeding Bridget Cleary, Cummins & Partners’ Dan Ingall joined Big Red as its new CEO. In a statement, 303 MullenLowe CEO Nick Cleaver, said: “Fujitsu has chosen to adopt a different agency engagement model and as such we made the decision not to… → Read More
Koala's 'NÖFNIDEÄ' billboard targeting IKEA cleared by Ad Standards
Sleep mattress company Koala has had its ‘NÖFNIDEÄ?’ billboard, which was place metres down the road from rival furniture company IKEA, cleared of inappropriate language by ad standards. The billboard, which was located in Tempe and created by Koala’s in-house team, targeted IKEA with the tagline “no tools, no worries”. A complaint said the “language is offensive” and the ad should be “removed”… → Read More
72andSunny and Optus part ways after just one year
72andSunny Sydney will no longer be working with Optus, one of its biggest clients, Mumbrella can reveal. 72andSunny’s ‘The Optus coverage commitment’ campaign for Optus Optus’ creative roster currently consists of Emotive, Big Red, M&C Saatchi-owned Re and the brand’s internal agency the Yes Agency. A spokesperson from 72andSunny confirmed the split to Mumbrella. “We have worked with Optus… → Read More
Clive Dickens resigns as Seven's chief digital officer to take on 'external role'
Seven West Media’s chief digital officer, Clive Dickens, has resigned from the company to take up “an external role”. Dickens has resigned from the media company after spending four years with Seven. He joined the network from his previous stint at Southern Cross Austereo as director of digital and innovation. In addition to his role at Seven, Dickens currently sits on multiple boards as a non… → Read More
Kite Communications' GM Lori Susko joins 303 MullenLowe as managing partner of PR and social
Lori Susko, Kite Communications’ general manager and director of integration, has joined 303 MullenLowe as its managing partner of PR and social. Throughout her career Susko has also held positions as Klick Communications’ head of communications and Map and Page’s Sydney GM. “I am really excited about joining Creature. I’ve watched the work of 303 MullenLowe for many years, so I am particularly… → Read More
Joanne Woo joins Deliveroo as head of corporate affairs
Food delivery service Deliveroo has appointed Joanne Woo as its head of corporate affairs. Woo joins the business from GE Australia where she was its vice president of brand and communications for two years. Woo joins the agency after spending eight years at GE She had been with the company for eight years holding positions including director of communications and corporate affairs. Prior to her… → Read More
What does a communications and engagement agency actually do?
What does a communications and engagement agency actually do? It’s our job to win the hearts and minds of communities and help people feel the benefits of infrastructure projects – planned and built by governments and private companies. We work exclusively within the infrastructure, construction, government, resource and energy sectors, to help them communicate, engage and market projects. From… → Read More
Mutiny announces Bupa as foundation client
Marketing consultancy Mutiny has revealed its foundation client, health insurer Bupa Australia. Mutiny will provide strategic services to enhance Bupa Australia’s audience acquisition capabilities using content and social. Mutiny has announced Bupa as its foundation client The marketing consultancy was launched in November last year by the former managing director of Y&R Melbourne, Matt… → Read More
Edelman's MD of global clients becomes sixth international CommsCon speaker as full program announced
Edelman’s managing director of global clients, Michelle Hutton, has joined Mumbrella’s CommsCon program as its sixth international speaker. Hutton joins five other international speakers who will take the stage at the event, including Philip Morris International’s senior vice president of global communications, Marian Salzman; FleishmanHillard’s global managing director for crisis and issues,… → Read More
Micah Walker departs 72andSunny as ECD after eight months
The executive creative director at 72andSunny Sydney, Micah Walker, has departed the agency after eight months in the role, Mumbrella can reveal. Walker joined the agency in July last year after a four year stint as creative director at Wieden + Kennedy Portland. Walker departs the agency after joining in July last year Prior to relocating to Portland, Walker was a partner and ECD at The Monkeys… → Read More
Virgin Australia appoints Hardie Grant Media to publishing and sales account
Virgin Australia has appointed Hardie Grant Media to its publishing and sales contract. The content and publishing agency was previously held by incumbent agency Pacific+. Virgin Australia has appointed Hardie Grant Media to its publishing and sales account Hardie Grant Media will now be responsible for publishing the monthly in-flight magazine and Virgin Australia’s digital content for its… → Read More
V8 claims parents work harder than professional League players
Juice brand V8 has recruited professional Rugby League player Kalyn Ponga to prove parents work harder, travel further and burn more calories than professional rugby players. Created by Publicis Groupe, the campaign features Ponga trading in his professional athlete lifestyle for the day to become a stay at home parent to four children. The two minute digital ad shows Ponga looking after four… → Read More
Nine's Married at First Sight reaches season high with over 1.3m viewers
Nine’s reality TV show Married at First Sight has managed its highest audience of 2019, reaching more than 1.3m metro viewers. Last night’s episode beat its 2019 audience record of 1.298m, attracting an audience of 1.349m viewers, according to OzTam’s overnight preliminary ratings. > HEARING JULES SAY CAM WANTS HER TO BE THE MOTHER OF HIS CHILDREN #MAFS pic.twitter.com/MtCqNEFqae — 9Honey… → Read More