Heather Fletcher
Target Marketing
Philadelphia, PA, United States
Contact Heather
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Heather:
Optum Uses Content Marketing to Educate Customers on the Opioid Epidemic
The “opioid epidemic” is a concept too large to fathom for many. So, when marketers at Optum, a health services and innovation company, decided to create a content marketing campaign to educate customers, they had to be very deliberate in their choices. → Read More
Do Long-Form Commercials Accomplish Business Goals or Are They Just High Art?
It’s time to admit there’s something new going on with long-form commercials — they’re achieving high-art status that’s accomplishing the brand awareness marketers were trying to reach all along. → Read More
The State of Marketing Data Is All About Identity, Privacy
Customer identity and data privacy are at the core of every marketing strategy, driving everything brands are doing with marketing data — from social media marketing to in-store email collection. The 360-degree customer experience demands it; especially now that data privacy legislation reminiscent of GDPR looms. → Read More
Internet Hates UK Sexist Ad Ban
A UK sexist ad ban is seeing surprising backlash on Twitter, where the most popular tweets characterize the rules against portraying male and female stereotypes in advertising as free speech violations and “politically correct censorship.” → Read More
Dog Selfies Win the Show at ECHO’s Marketing Awards Gala
Is your dog the boss of you? Make him a police officer. Is he more of an easy rider? Put him in motorcycle garb. As amusing as it is to see humans with cat ears and noses in Snapchat, the app adding filters to dog faces won hearts over — first in New Zealand, where canines and their companions used it. → Read More
DMA CEO Tom Benton on What ANA Acquiring DMA Means
DMA CEO Tom Benton spoke about what ANA acquiring DMA means for data-driven marketers. The Association of National Advertisers formally announced acquiring DMA yesterday. → Read More
GDPR Lawsuits Target Facebook, Google, Apple, Amazon, LinkedIn
GDPR lawsuits are already surfacing, just days after the sweeping privacy rules took effect to protect EU citizens. → Read More
What ‘Laurel vs. Yanny’ Teaches Brands About Audio Ads
Audio ads are front-of-mind for marketers right now, because the “Laurel vs. Yanny” debate is at the front of consumers’ Facebook News Feeds. When consumers → Read More
USPS Prices Go Up on Sunday
Postage prices increase on Sunday. In the bellwether price rise, Forever stamps increase a penny. “Mailing Services product prices [go up] approximately → Read More
KFC’s Viral, Over-the-Top Fan Appreciation Wins
KFC’s absurd social media strategy is working. For a month now, the fast food chain’s social media marketing has been riding the wave of fan amusement about → Read More
‘Sponsored Messages’ Facebook Messenger Ads Debut
They’re ads. Facebook is calling its new option for marketers “sponsored messages,” but the essence of what Facebook Messenger now allows brands to do is → Read More
LinkedIn Will Debut Video Ads by Q2 2018
Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all marketers buying into the → Read More
Teenage Thought Leaders Are Here, Brands
Gen Zers are ready to tell marketers how to reach out to them properly, says Business Insider’s article “Forget About Millennials — Experts Are Now Going After Marketing to Generation Z.” → Read More
Personalization Targets Millennials
Target Marketing credits Millennials’ expectation that all marketing be personalized as the reason 44 percent of surveyed marketers increased their spend on → Read More
Google Links Ads to Brick-and-Mortar Sales
Many marketers had their doubts about whether digital ads were worth the money they were paying, because they didn’t have the “last click” of the brick-and → Read More
80% of Marketers Use Paid Social Ads
In just three years, paid social media advertising inverted its trend — from more than 50 percent not using the channel in 2013 to nearly 50 percent → Read More
Best Times for Mobile Marketing
Once consumers opt in for mobile marketing, marketers send push notifications. The problem is, they’re getting it wrong 63 percent of the time, says San → Read More
United Bullies a Passenger, Bloodies Its Brand
Chances are, no one in travel and hospitality particularly wants to work in marketing for United Airlines right now. Rebuilding the brand may take more time → Read More
Pepsi ‘Missed the Mark’ in Protest Ad
Marketers are finding the current political climate a difficult one to judge, and this week’s controversy about a Pepsi ad featuring model Kendall Jenner → Read More
Ad Industry Happy Data Rules May Go Away
On Jan. 20, the tide shifted in favor of the data industry, marketers are now seeing. Data-backed ads are no longer in danger of going away. → Read More