Kyle O'Brien
The Drum
United States
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Past articles by Kyle:
Creative Works: featuring Giffgaff, WeTransfer and Volvo
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. → Read More
Creative Works: creative during the time time of Covid-19
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. → Read More
Creative Works Special: spec creative during the time of Covid-19
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. → Read More
Havas CCO Harry Bee on how it's helping clients deliver 'in-home' creative
With many feeling claustrophobic and anxious as the coronavirus lockdown continues throughout the globe, Havas New York chief creative officer Harry Bernstein – known as Harry Bee by many – has found reasons to be positive, highlighting how creativity can help lift people up. → Read More
Havas CCO Harry Bee on how he's helping clients deliver 'in-home' creative
With many feeling claustrophobic and anxious as the coronavirus lockdown continues throughout the globe, Havas New York chief creative officer Harry Bernstein – known as Harry Bee by many – has found reasons to be positive, highlighting how creativity can help lift people up. → Read More
Ads We Like: Burger King France advertises recipe for making a Whopper at home
During these times of self distancing, isolation and quarantine, going out for a favorite meal seems like a distant dream. But Burger King France is letting people in on the secret to making a Whopper at home, with some easy-to-understand pictorial directions. → Read More
Creative Works: how brands are creatively addressing the coronavirus pandemic
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. → Read More
Neuro-Insight’s CEO on how marketers should step up during the coronavirus pandemic
Pranav Yadav has seen plenty of marketers get things wrong during the coronavirus crisis. In turn, the chief executive officer of neuromarketing company Neuro-Insight US, has also witnessed how to do it right and, through viewing human behavior and insight, sees how the industry can take a leadership approach if it takes time to understand people. → Read More
United Nations issues global call to creatives to help spread the word on the coronavirus
With the coronavirus spreading to all corners of the world, the United Nations is enlisting the help of creatives around the world in areas not yet overrun by the disease to avoid or minimize the outbreak. → Read More
Apple, Google and others partner with Ad Council and US govt to expand coronavirus messaging
Amazon, Apple, Facebook and Google are among the leading tech digital platforms to partner with the Ad Council and US government agencies to extend the reach and impact of Covid-19 response messaging. → Read More
Creative Works: how brands are creatively addressing the coronavirus pandemic
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. → Read More
Creative Works: what brands are doing for the coronavirus pandemic
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. → Read More
Creative Works: what brands are doing for the coronavirus pandemic
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. → Read More
Ads We Like: women from around the globe unite for ‘#SheTransformsTech’ campaign
A group of women in tech have banded together to highlight gender inequality in the tech world for the ‘#SheTransformsTech’ social media campaign. → Read More
Creative Works: what brands are doing for the coronavirus pandemic
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. → Read More
Ads We Like: paint and primer come together for a romantic interlude
A can of paint and a can of primer fall in love over their shared desires to make your house look its best. That’s the silly-yet-engaging concept for Kilz paint primer’s new campaign. → Read More
Havas Chicago’s CCO on creating culture through human truths
John Norman came to Havas Chicago a year ago as chief creative officer with the idea of making a culture of high design and storytelling through human truths. With a team now in place, Norman has brought his years of experience from The Martin Agency, Translation, TBWA\Chiat\Day and Wieden+Kennedy to a city that he says is built on design and architecture and that suits his creative style. → Read More
Creative Works: featuring McDonald's, Lego and Cadbury
Welcome to The Drum's Creative Works, in partnership with Adobe Stock, dedicated to showing the best creative work from around the globe. → Read More
Apple tours Russia’s Hermitage Museum in one take on iPhone
Apple’s ‘Shot on iPhone’ campaign has given its iPhone 11 Pro its lengthiest challenge yet – a five-plus hour tour of the Hermitage Museum in Saint Petersburg, Russia done in one continuous shot. → Read More
'Chaos' with process: creative thoughts from Chobani's CCO
Leland Maschmeyer, chief creative officer at yogurt maker Chobani, enjoys the chaos of the creative process. The commotion allows creativity to thrive, he says, but he tempers that with processes to keep things in check. → Read More