Nathan McAlone
Business Insider
New York, NY, United States
Contact Nathan
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Nathan:
Instagram's Twitter rival, Threads, has a fatal flaw: It's destined to be boring
Threads has surged to over 100 million users in less than a week, riding a hype wave. But the Meta app is headed for mediocrity. → Read More
How creators make money livestreaming on TikTok, YouTube, Amazon, and more
Here's how influencers make money livestreaming on TikTok Live and other platforms. They share tips on gaining subscribers through streaming platforms. → Read More
Influencers share how to make money with affiliate marketing and the networks they use
Influencers share their tips, tricks, and secrets for how to make money with affiliate marketing. Instagram, YouTube, and TikTok can pay thousands to top marketers. → Read More
How much YouTubers make for 1 million subscribers
YouTubers with 1 million subscribers can easily make six-figures. Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads. → Read More
How to create an influencer media kit to pitch brands
Here's how to create an influencer media kit to pitch to brands. Influencers on YouTube, Instagram, and TikTok use these to create partnerships. → Read More
Influencers are outranking journalists as news sources on TikTok and other platforms that win with younger audiences
Mainstream news providers do well on Facebook and Twitter, but fall behind on platforms like TikTok, Instagram, and Snapchat. → Read More
A Prime Video ad tier could bring in $4.8 billion a year in revenue for Amazon, according to Morgan Stanley analysts. Here's how.
Amazon is reportedly plotting an ad tier for Prime Video as the streaming industry leans into ads to boost revenue and profit. → Read More
TikTok's plan to cash in on its popularity among Gen-Z shoppers has a big flaw
New Gen-Z data shows TikTok tied with Instagram as the most influential social platform for ecommerce, but a big bet on livestream shopping is risky. → Read More
Sorry, but Netflix's password-sharing crackdown seems to be going really well so far
Netflix has had four of the largest US customer acquisition days in over four years since its password crackdown began, per data from Antenna. → Read More
TikTok reportedly wants to take on Amazon and 4x its shopping business this year — but it faces big challenges
The social-media giant reportedly wants to grow TikTok Shop from $4.4 billion in sales last year to up to $20 billion this year. → Read More
Amazon is reportedly plotting an ad tier for Prime Video — and that means you could end up paying more money
Ad-supported streaming services are hot in an industry looking to boost revenue per user, and Amazon is reportedly looking into its own for Prime Video. → Read More
Disney CEO Bob Iger finally announced some good news after months of cuts and layoffs: a partnership with Apple on its new Vision Pro headset
Vision Pro was unveiled on Monday and Disney+ content will be available on the mixed-reality headset from day one. The device will cost a steep $3,499. → Read More
Hollywood's next big fight is over how actors will get paid for work by their AI 'digital doubles'
SAG-AFTRA starts negotiations this week for a new contract with the big Hollywood entertainment companies, and AI is a hot topic. → Read More
BuzzFeed is at risk of getting kicked off the Nasdaq because its stock has been performing so badly
The digital media company has until November 27 to raise its price or face delisting. It's been trying to pivot to AI-powered quizzes to lure readers. → Read More
CNN's CEO reportedly looked like 'a man who had just survived a car wreck' after Trump town hall last month
Chris Licht, one year into his tenure as CEO of CNN, has been hit with a barrage of criticism over how the network handled its town hall with Trump. → Read More
How influencers get paid and make money on TikTok, Instagram, and YouTube
Influencers on TikTok, Instagram, and YouTube explain how much they get paid per month from sponsorships, ad revenue, affiliate links, and more. → Read More
You're going to have to pay more and more to keep your favorite streaming services free of ads
Disney CEO Bob Iger said Disney+ can make more money from ad-supported subscribers and wants to raise ad-free prices. → Read More
How much YouTube pays for 1 million views, according to creators
Getting 1 million views can mean a big payout for YouTube creators who earn money from its Partner Program. Here's how much the social platform pays. → Read More
YouTube income per 1,000 views: How much the platform pays creators
YouTubers can earn money from a cut of ad revenue on shorts and long-form videos. Their RPM rate refers to how much they get paid per 1,000 views. → Read More
If you're laughing at the death of MoviePass, you probably aren't paying close enough attention
Contrary to a popular media narrative, venture capitalists were not the ones who lost money on MoviePass' downfall. Retail investors were. → Read More