Nathan McAlone, Business Insider

Nathan McAlone

Business Insider

New York, NY, United States

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Past articles by Nathan:

Instagram's Twitter rival, Threads, has a fatal flaw: It's destined to be boring

Threads has surged to over 100 million users in less than a week, riding a hype wave. But the Meta app is headed for mediocrity. → Read More

How creators make money livestreaming on TikTok, YouTube, Amazon, and more

Here's how influencers make money livestreaming on TikTok Live and other platforms. They share tips on gaining subscribers through streaming platforms. → Read More

Influencers share how to make money with affiliate marketing and the networks they use

Influencers share their tips, tricks, and secrets for how to make money with affiliate marketing. Instagram, YouTube, and TikTok can pay thousands to top marketers. → Read More

How much YouTubers make for 1 million subscribers

YouTubers with 1 million subscribers can easily make six-figures. Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads. → Read More

How to create an influencer media kit to pitch brands

Here's how to create an influencer media kit to pitch to brands. Influencers on YouTube, Instagram, and TikTok use these to create partnerships. → Read More

Influencers are outranking journalists as news sources on TikTok and other platforms that win with younger audiences

Mainstream news providers do well on Facebook and Twitter, but fall behind on platforms like TikTok, Instagram, and Snapchat. → Read More

A Prime Video ad tier could bring in $4.8 billion a year in revenue for Amazon, according to Morgan Stanley analysts. Here's how.

Amazon is reportedly plotting an ad tier for Prime Video as the streaming industry leans into ads to boost revenue and profit. → Read More

TikTok's plan to cash in on its popularity among Gen-Z shoppers has a big flaw

New Gen-Z data shows TikTok tied with Instagram as the most influential social platform for ecommerce, but a big bet on livestream shopping is risky. → Read More

Sorry, but Netflix's password-sharing crackdown seems to be going really well so far

Netflix has had four of the largest US customer acquisition days in over four years since its password crackdown began, per data from Antenna. → Read More

TikTok reportedly wants to take on Amazon and 4x its shopping business this year — but it faces big challenges

The social-media giant reportedly wants to grow TikTok Shop from $4.4 billion in sales last year to up to $20 billion this year. → Read More

Amazon is reportedly plotting an ad tier for Prime Video — and that means you could end up paying more money

Ad-supported streaming services are hot in an industry looking to boost revenue per user, and Amazon is reportedly looking into its own for Prime Video. → Read More

Disney CEO Bob Iger finally announced some good news after months of cuts and layoffs: a partnership with Apple on its new Vision Pro headset

Vision Pro was unveiled on Monday and Disney+ content will be available on the mixed-reality headset from day one. The device will cost a steep $3,499. → Read More

Hollywood's next big fight is over how actors will get paid for work by their AI 'digital doubles'

SAG-AFTRA starts negotiations this week for a new contract with the big Hollywood entertainment companies, and AI is a hot topic. → Read More

BuzzFeed is at risk of getting kicked off the Nasdaq because its stock has been performing so badly

The digital media company has until November 27 to raise its price or face delisting. It's been trying to pivot to AI-powered quizzes to lure readers. → Read More

CNN's CEO reportedly looked like 'a man who had just survived a car wreck' after Trump town hall last month

Chris Licht, one year into his tenure as CEO of CNN, has been hit with a barrage of criticism over how the network handled its town hall with Trump. → Read More

How influencers get paid and make money on TikTok, Instagram, and YouTube

Influencers on TikTok, Instagram, and YouTube explain how much they get paid per month from sponsorships, ad revenue, affiliate links, and more. → Read More

You're going to have to pay more and more to keep your favorite streaming services free of ads

Disney CEO Bob Iger said Disney+ can make more money from ad-supported subscribers and wants to raise ad-free prices. → Read More

How much YouTube pays for 1 million views, according to creators

Getting 1 million views can mean a big payout for YouTube creators who earn money from its Partner Program. Here's how much the social platform pays. → Read More

YouTube income per 1,000 views: How much the platform pays creators

YouTubers can earn money from a cut of ad revenue on shorts and long-form videos. Their RPM rate refers to how much they get paid per 1,000 views. → Read More

If you're laughing at the death of MoviePass, you probably aren't paying close enough attention

Contrary to a popular media narrative, venture capitalists were not the ones who lost money on MoviePass' downfall. Retail investors were. → Read More