Luke Richards
Search Engine Watch
United Kingdom
Contact Luke
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Past articles by Luke:
What makes a successful marketer in this digital age?
Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Content in partnership with King University Online. → Read More
The path to owning influencer marketing in 2020 is just 6 steps
Linqia playbook suggests pre-planned always-on approach to influencer marketing, backed up with solid analytics, as way forward. → Read More
#GoogleDoBetter: The latest on internal issues at Google and Alphabet
June 19 sees protests from employees and activists at annual shareholder meeting, but outright rejection of progressive change from the board. → Read More
Customer experience martech challenges for 2019
"By 2020 it is expected that customer experience will be more important to customers than price or product," says a new report on the state of CX in 2019. But, winning at customer experience is not a simple case of investing in martech. → Read More
Survey: Gender gap in martech and operations in 2019
When martech job wages surpass the $125k mark, these positions see around twice the amount of men than women doing this work. → Read More
Google Dataset Search: How you can use it for SEO
In Sept 2018, Google launched its Dataset Search tool, which delivers results of hard data sources (research, reports, graphs, tables, etc) more efficiently → Read More
How to calculate customer lifetime value (CLTV): The complete guide
Forbes found that it costs 5x as much to attract a new customer as to retain an existing one. Here's everything you need to know about calculating CLTV. → Read More
YouTube SEO: Optimizing your channel in 5 steps
YouTube has more than 1.8 billion monthly users -- almost rivaling Facebook's 2.27bn. Here are five pointers for best YouTube channel optimization. → Read More
Marking 10 years of DuckDuckGo: from search engine to privacy company
DuckDuckGo doesn't track searches or create user profiles, and shows the same results to everyone. We mark 10 years of their history and what's in their future. → Read More
Facebook launches video marketing tool
Facebook’s Brand Collabs tool promotes business to creator networking and new types of video. → Read More
Writing SEO meta descriptions in 2018: best practice across mobile and desktop
We review how to write meta descriptions in 2018. → Read More
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage → Read More
Google’s ‘More Results’ button: a search marketer’s POV
Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile → Read More
No need for Google: 12 alternative search engines in 2018
Here are 12 alternatives to escape your reliance on Google for all things search in 2018. → Read More
How to force Google to recrawl your website
If you have launched a new website, updated a single page on your existing domain, or altered many pages and/or the structure of your site, you will likely want → Read More
Getting started with Accelerated Mobile Pages: 5 helpful guides
The Accelerated Mobile Pages framework gives web developers the means to optimize their sites for faster, cleaner, and more efficient delivery on mobile. If you → Read More
5 ways to make your website stand out in the SERPs
Today's SERPs are a far cry from the humble list of ten results and handful of sponsored links that Google started out with. So how can we ensure our content is → Read More
Hyperlocal SEO: What is it, and how can you make sure you do it right?
It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for certain businesses to optimize their web → Read More
Participating in the conversation: 10 ways to generate traffic WITHOUT Google
Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities → Read More
How to plan and create evergreen content for SEO
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen → Read More