Maryam Farooqui
moneycontrol
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Past articles by Maryam:
Asia Cup 2022: First India-Pakistan match TV viewership up 30% from 2016
The August 28 match between India and Pakistan recorded a cumulative reach of 133 million, Disney Star has said → Read More
Streaming success: From Rudra to Aashram, what India binged on most in 2022
Industry estimates suggest that streaming platforms spent Rs 3,700 crore on original content last year. With demand for originals rising, platforms are investing more on content. → Read More
Cineline India makes a new screen play
Making a comeback to the exhibition business, the company plans to add 100 screens a year, is open for merger → Read More
With IPL back in India, gate revenues expected to boost franchise value
After two years, IPL stadiums will again feature crowds, cheerleaders, stars and hospitality boxes. Entry will be capped but ticket prices will be higher and more games will be played with two more teams in the mix. → Read More
Will Brands Find Katrina Kaif, Vicky Kaushal Lucrative As A Star Couple?
Actors Katrina Kaif and Vicky Kaushal tied the knot on December 9. → Read More
Zee-Invesco Case: Have To Respect NCLAT, Says NCLT; Next Hearing On October 8
On October 6, Zee had approached National Company Law Appellate Tribunal seeking more time to file a reply. The matter was heard by the appellate tribunal on October 7. → Read More
What Merger With Sony Means For Zee Entertainment
According to analyst Karan Taurani, senior Vice-President, Elara Capital, corporate governance overhang will fade away with SPN having the controlling stake and this will also enable multiple re-rating for the company. → Read More
Sports To Bring More Ad Revenues To TV, Thanks To T20 World Cup, Tokyo Olympics
Sports used to contribute around 15 percent to the TV ad revenue, now it will be in the 18-20 percent range. The 14th edition of IPL alone will add around Rs 2,500 crore. The T20 World Cup will mint close to Rs 1,200 crore and Olympics in the range of Rs 300-400 crore from ad revenue, say analysts. → Read More
Indians Binge On OTT Content In Times Of COVID-19; Subscriptions To Grow 1.6 Times In 2021
In 2020, the number of subscriptions for video on-demand platforms reached 57 million, according to a report by Media Partners Asia. By the end of this year, the number of video OTT subscriptions will reach 89 million, it said. → Read More
YouTube's New Paid Digital Feature: Will Indian Creators Say Super Thanks?
Super Thanks is the fourth paid digital feature that YouTube has launched after Super Chats in 2017, Channel Membership in 2018 and Super Sticker in 2019; additional monetization model on the anvil → Read More
India's Ad Spends To Grow Over 10% To Reach $9 Billion This Year: Report
According to the report, TV continues to be the most popular media in India, with a leading 40.9 percent share of spend that shows resilience despite the pandemic and a 7.7 percent growth compared to 2020 spend. → Read More
States Help Struggling Cinemas Cut Costs, But Exhibitors Desperate For Liquidity
Cinema hall owners, particularly in small towns, say they urgently need liquidity without which they would not be able to resume operations and about 2,000 of India’s 6,000 single screens may go out of business. → Read More
Meet The Man Who Made Bhuvan Bam, The Influencer With 3 Billion YouTube Views, A Brand
Rohit Raj, co-founder of Artist Aadmi, a boutique talent management agency, has helped Bam crack many brand deals in the last few years. The two have also launched a merchandising firm, worth over Rs 50 crore, and a production company called BB Ki Vines Productions. → Read More
Here's Why Hollywood's Tent-pole Film Tenet Is Running In Limited Screens
Along with many multiplexes, many single screens too haven't reopened due to lack of content. → Read More
Online auditions get new twist as ZEE5 uses HiPi to select actors for two new originals
HiPi, which was launched earlier this year, launched Star Hunt last month which allowed users of HiPi to post videos for auditions for two upcoming originals of ZEE5 – Jamai 2.0 season 2 and Sunflower. → Read More
ISL 2020 seeing subdued response from brands due to COVID-19 impact, IPL
The Covid impact and the fact that the Indian Premier League has taken away much of the money spent on brand promotions means that the Indian Super League will not be a big draw for advertisers. → Read More
Laxmii is running in theatres but unofficially. Here's how
While theatrical rights of Akshay Kumar's Laxmii has not been sold, many single screen theatres across the country have released the film. → Read More
COVID-19 impact: Bacardi NH7 Weekender goes virtual for the first time
The virtual affair will be shorter and see fewer artistes and sponsors. However, tickets will be as cheap as Rs 99 — on-ground tickets usually sell from Rs 3,000 onwards. The virtual show means the events industry is still in the tunnel with no signs of light yet → Read More
IPL 2020: Virtual cheerleaders to fist high-fives become the new normal for the league
While one major disappointment was the sound effect for crowd cheering during the match, there were many other aspects during IPL 2020 that seemed as an alien setting to the cricket enthusiasts. → Read More
COVID-19 impact: What Tenet will mean for multiplexes in India whenever they reopen
A lot is riding on Tenet’s release in India as Hollywood content will be the first new content to test waters for the cinema business around Diwali time. → Read More