Kara Trivunovic
MediaPost
Saint John, IN, United States
Contact Kara
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Past articles by Kara:
Better Email Personalization Drives Better Bottom Line
Email marketers need to move beyond thinking "Today ONLY!" and consider email's role in personalizing the entire customer experience. → Read More
Email Marketers Never Get A Vacation
I recently spent the start of summer break with my family in Colorado. While I was trying to turn my marketers' mind off and get some much-needed rest and relaxation, it dawned on me: Email marketers never get a vacation. Think about it. When you're taking that well-deserved time off, do you really stop thinking about email marketing? Or are you on the clock pretty much every time you look at… → Read More
Painting The Right Picture With Data
I recently received a letter from my kids' school stating that they had missed too many days this year, threatening that we would have to report to truancy court if the trend continued. I was taken aback by the letter. I have a good kids, and I'm a responsible parent! Once I digested the reality of the situation, it reminded me of a recurring shortfall many email marketers make when it comes to… → Read More
Recognizing Your Biggest Fans
In late January, the men's U.S. national soccer team played a friendly match in San Diego against Serbia. As a Serbian family hailing out of Chicago, we jumped at the chance to go see the first-ever meeting of these teams since the erosion of Yugoslavia (and it didn't hurt that we got to go to San Diego in January). The U.S. team was warming up spitting distance from us, and the kids were so… → Read More
It's Not 'JUST' Email
There are so many skeptics when it comes to the longevity of the email marketing space. Some believe email will be replaced with social, SMS or push, others believe that Millennials and younger generations will not embrace it as channel, and still others don't even think it is effective today. To all of this, I say, nonsense! Just as direct mail still has a place in the communication mix, so too… → Read More
Does The Zodiac Drive Your Email Program?
What's your sign? Worst pick-up line ever, right? But if you haven't heard yet, your once go-to answer now needs to change. Turns out everything we have believed about the signs of the zodiac has been wrong. → Read More
3 Email Marketing Mistakes To Avoid
Mistakes happen to all of us, no matter how infallible we believe ourselves to be. Some are big mistakes, some small, some expensive, some of no consequence -- but they are mistakes nonetheless, and we should be learning from each and every one of them. Learning from your mistakes is much easier when you know you are making them. It's the mistakes you don't realize you're making that are the… → Read More
What Email Marketers Can Learn From Famous Lefties
Left-handed people are often touted for their creativity-from musicians like David Bowie to inventors like Leonardo da Vinci. Since National Left Handers' Day is celebrated annually on Aug. 13, I thought it was a good time to apply lessons learned from some famous lefties to email marketing strategies. → Read More
Why It's Time To 'Unthink' Email
Deliverability issues, unsubscribes, typos, formatting mistakes are all fears we face as email marketers. As a result, we adapt our creative process to take these fears into account. Instead of practicing creativity as it applies to email, we've become programmed to practice best practices and try to avoid failure by focusing on our fears. But as artist and consultant Erik Wahl explained, "The… → Read More
Content To Keep Email Subscribers Wanting More
Content is a challenge for marketers today, largely due to our ability to target individuals via email so succinctly. But having the ability to identify these customers and not having anything unique to say to them can have negative ramifications all the way around. So when you are planning your content, what types should you consider that will keep your subscribers wanting more? → Read More
A cleaned up email strategy can only get you so far
In April 2015 there was an industry article about Stanley Steamer “cleaning up” its email and direct mail strategies. In the article they focus very specifically on delivering a clean and seamless customer experience through email and direct mail strategies. But what difference does cleaning up your email strategy make if there is a fundamental flaw in your business? Let me give you the back… → Read More
The 5 Languages Of Email Love
It's after Valentine's Day, but I'm still thinking about Gary Chapman's 5 Love Languages. If you're not familiar with the concept, Chapman outlines five ways to express and experience love -- from "words of affirmation" to "physical touch." It's a cliched time of year, so I couldn't help myself from applying this same concept to how we approach email marketing. Are we giving email subscribers… → Read More
Why data is the best thing to happen to your email subject line
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. → Read More
Why data is the best thing to happen to your email subject line
One way to ensure email subject lines always generates engagement and catches the attention of subscribers is to use a data-driven creative campaign strategy. → Read More
Email killed the promotional planning star
Digital channels let marketers conduct promotional planning in real-time. Did email kill this former strategic star-move, or has making a plan become more costly than failing fast? → Read More
Holiday Email Conundrum: When SPAM Makes The Nice List
As the holidays get underway, it's time for cheer and catching up. Recently, my family and I had the opportunity to spend some time with out-of-town relatives we only see a few times a year. As we talked, I heard my godbrother say something that caught my attention: "Let me check my SPAM folder for coupons from XYZ store." Of course I had to dig further → Read More
Leveraging Email For Pro-Active Customer Service
Awaiting late delivery of her daughter's Halloween costume, Kara realizes again that email is a great channel to manage customer expectations. → Read More
16 Things I Learned In 16 Years Of Email Marketing
As I look back upon my 16+-year career -- largely focused on this great channel that is email - I thought I would share 16 key things I have learned along the way. Some may be more obvious than others, but the hope is that you find a great nugget in here! → Read More
It's Just Email, How Complicated Can It Be?
Underestimating the complexity of email is a detrimental move for any marketer. These tips will help you thoroughly evaluate the overall quality of your dynamic messaging program. → Read More
Take Your Email Program Back To School With These Fundamentals
Back to school in the Trivunovic household means getting accustomed to a new routine, checking off items on my children's back-to-school supply list and reviewing their lessons plans for the third and fifth grades. Studying their lessons plans triggered some good advice that we as email marketers should keep in mind for executing our programs: It's all about going back to the fundamentals.… → Read More