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Anthony Coppedge
rAVe [Publications]
North Richland Hills, TX, United States
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Past articles by Anthony:
Agile for AV: Go-To-Market Strategies for AV Firms
In 2001, the software industry changed forever with the advent of Agile. Today, almost all software is created in an Agile fashion — taking small bite-sized chunks of work and delivering value faster and learning from feedback as it comes in — so that new software is released sooner and more in line with the needs of the consumer. → Read More
Unusual Church AV is Now the Norm
Think you know the HOW market? Think again.Audio, video and lighting are used in creative and unpredictable ways in churches of all sizes and venues. From church cafes to portable church setups in movie theatres to mega-sized megachurches — the use of AVL is everywhere. However, the church marke → Read More
Design Thinking — The New Normal for AV
The AV industry should see this pandemic shift in business not as a storm to be weathered but a new normal to embrace. To help innovate and lead differently in a new normal, the principles of design thinking focus on how to thrive moving forward as AV manufacturers, systems integrators, consultants or AV dealers → Read More
AI for AV Is Opportunistic for Service, Support and Sales
Whether your firm has joined the chorus touting “AI” or is more conservatively accurate in the programming of “machine learning,” there’s a non-stop buzz in the industry around the advancements of computing power and advanced algorithms used to analyze dizzying amounts of data from an ever-expanding → Read More
AV Industry Social Media: Quantity vs. Quality
AV marketing professionals spend countless hours pursuing more reader likes, more engagement, more content, more metrics and frankly more of the same in a never-ending hype cycle. → Read More
Selling AV Technology to Churches: Overcoming Fear, Uncertainty and Doubt
Fear. Uncertainty. Doubt. We call this ‘FUD’ and it happens all the time for audio, video and lighting sales; one minute the sale looks like it’s about to close and seemingly the next moment FUD strikes and the deal is too often lost. FUD exists in every market within the AV industry, but perhaps it → Read More
How to Make a Winning HoW Advertisement
We know there are certain tried and true elements to make a successful house of worship advertisement. If manufacturers and systems integrators begin focusing on these elements and placing greater emphasis on the HoW market, it will no longer be dominated by these select vendors. → Read More
Top House of Worship Ads of 2019 – rAVe [PUBS]
2019 was the year of the message if audiovisual (AV) ads aimed at churches were the litmus test. In our annual roundup of advertising dos and don'ts targeting the house of worship (HOW) market, no single persona-specific word was used more frequently than "message" as the key driver for capturing th → Read More
AV Companies Should Fail Faster to Succeed Sooner
'Failing faster' may seem counter-intuitive because failure is often seen as something to be avoided, not accelerated. Yet research points to the value of learning from failing fast in rapidly changing markets such as the church market in the audiovisual space. → Read More
Using a Barometer, Not Thermometer, for AV Marketing Teams
To be clear: I'm all for getting work done. I'm simply asking how your AV marketing team knows if they’re doing the right work? Says who? And by what quantitative or qualitative KPI? → Read More
AV's Headlines Suck. Here's How to Fix That.
The way AV products are promoted and advertised has mostly been either underwhelming or overreaching. In short, AV's headlines suck. Here's how to fix that. → Read More
Church Multi-Site Now with Face-to-Face Live Pro AV Support
The answer for Pro AV support of church multisite could be face-to-face live Pro AV Support - handled entirely over video. → Read More
AV Industry EOL: Planned Obsolescence (Part One)
Is the Pro AV industry leaving customers vulnerable to the planned obsolescence of digital products compared to the analog gear of years past? → Read More
The AV Industry and the Power of Social Media
Customer acquisition is time-consuming and expensive, so brands should treat prospects and customers as valued people considering the power of social media. → Read More
How Much Marketing Budget for AV Firms
How much budget should AV industry companies allocate towards Marketing to the House of Worship vertical? → Read More
Grammarly's New Superhero – Anthony Coppedge –
The addition of the new Grammarly Assistant has further elevated this game-changing software by supercharging their Editor with new Insights and Goals. → Read More
Laser Projection in Churches
Every single time I get asked about laser projection, I think of the Austin Powers movie franchise villain, Dr. Evil, and his obsession with putting lasers on sharks. While the audiovisual industry has yet to rise to that dubious challenge, the addition of lasers in projectors is an important innovation. I further submit that it’s … → Read More
To the Pastors of the Future
This is an open letter to the future church pastors who will have grown up with the Internet, mobile devices and real-time social media their entire lives so that they can leverage future technology to serve the local church effectively. The local church you’ll lead will not look much like the churches of today because … → Read More
AVIXA, Open Standards and the HOW Market
AVIXA represents a new opportunity to set new open standards for industry-wide protocols as well as specific market segments for the audiovisual industry. → Read More
Money, Price and Budget in the Church Market
Money. Price. Budget. The average AV salesperson expects churches to be dollar-focused, not stewardship focused. This is huge sales mistake. → Read More