Sean Czarnecki
Business Insider
New York, United States
Contact Sean
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Sean:
5 companies Microsoft could buy as it tries to become an ad powerhouse
Microsoft could look to acquire these companies as it tries to build its advertising business. → Read More
Credit Suisse is trying to raise more than $1 billion after a string of scandals and executive departures
The embattled bank is looking for ways to help it move past last year's Archegos scandal, when a hedge fund collapsed and spurred a $5.5 billion loss. → Read More
Read the pitch deck that a startup used to raise $150 million led by SoftBank to help retailers add live videos to their sites
Retailers are racing to build out live shopping experiences and short video on their website to thwart Big Tech's plans to dominate ecommerce. → Read More
A leaked Netflix survey of marketers reveals how it's thinking about ads on the streamer
Insider obtained a leaked Netflix survey that asked advertisers what they want from the streamer. → Read More
iSpot CEO dishes on how the $325 million it raised from Goldman Sachs will help it take on TV ratings giant Nielsen
TV measurement has become a crowded space with competing companies developing new currencies to unseat Nielsen. → Read More
6 adtech firms Netflix could buy or partner with to build an ad business
Industry experts named 6 companies Netflix would most likely work with or buy to build an ad-supported tier, including Roku and The Trade Desk. → Read More
Sony is cooking up plans to run ads in PlayStation games as rival Microsoft plans a similar program with Xbox
Advertisers will be able to reach gamers through in-game ads that Sony hopes won't annoy players and developers. → Read More
Microsoft is building an ad program that will let brands advertise in Xbox games
The program will allow advertisers to reach consumers through in-game ads that don't disrupt the gameplay experience. → Read More
Read the pitch deck that helped an adtech startup raise $20 million to build ads in the metaverse
Anzu, which helps brands insert ads into video games, has raised $20 million to develop units for the metaverse. → Read More
The EU's sweeping new law is a major shot at tech giants like Google and Meta, but advertisers might get caught in the crosshairs
The DMA could let advertisers get more data from the tech giants, giving them a better picture of how their campaigns perform. → Read More
PR and advertising agencies are cutting Kremlin ties — here are 13 that helped Russian oligarchs and companies shape their public image
Russia's invasion of Ukraine has shone a spotlight on the PR and ad industries' work on behalf of oligarchs. → Read More
Read the pitch deck that a PR startup used to raise $10 million to help clients like Samsung and Google measure how their PR is working
Memo provides publisher data to PR execs showing how many people read a specific article and how they read it. → Read More
Ronn Torossian has stepped down as CEO of 5W Public Relations after he was exposed as the secret owner of a news site
Ronn Torrossian, CEO of PR firm 5W, has stepped down after he was exposed as the secret owner and operator of a site that bashed professional rivals. → Read More
The CEO of the world's biggest PR software company has exited the company after only serving for 18 months
Cision CEO Abel Clark has left the firm, the most prominent exit from a company unable to retain its top execs since it was bought by Platinum Equity. → Read More
The top leaders of a PR firm took maternity leave at the same time — here's how they made sure their business didn't miss a beat
"I don't think this is something that you do in Slack or in an email — like, 'Hi, I'm pregnant, I'll see you in three months.'" → Read More
Google is about to clamp down on advertisers' ability to target Android users. Here's what it'll mean for advertisers, app developers, and Facebook.
Google is expanding its Privacy Sandbox initiative to its Android mobile operating system. → Read More
Marketers like Pepsi and Crocs are battling for top gaming talent as they rush to capitalize on the metaverse
Marketers see gaming as the most mature part of the metaverse, and they're throwing big money around for the right people. → Read More
Seeking nominations for the rising stars in public relations
This is Insider's third annual list of the rising stars in public relations. The deadline is February 4. → Read More
Publishers fear Google's new bet on replacing third-party cookies will make them lose out to adtech middlemen
Some publishers worry Google's new ad targeting approach, Topics, could hurt their advertising business. → Read More
Facebook's head of global communications and its head of product communications just left the company
John Pinette and Roberta Thomson both recently left Facebook as it continues to face public and political scrutiny. → Read More