Melinda Emerson
HuffPost
Philadelphia, PA, United States
Contact Melinda
Discover and connect with journalists and influencers around the world, save time on email research, monitor the news, and more.
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Past articles by Melinda:
5 Mobile Web Marketing Trends for Small Business Owners
Mobile marketing is no longer an option, we no longer go online we live online, with the average user looking at their phone 150 times a day. So you need... → Read More
Finding the Right Social Media Fit for Your Small Business
You don't need 3,000 graphs to decide where to spend your time on social media. Any business can benefit from using social media. I'm active on Fac... → Read More
4 Reasons Your Small Business Needs to Whitelist
Get your business on the whitelist bandwagon...STAT. I don't like malicious software, identity thieves, fraudulent programs, or phishing scams. I a... → Read More
How to Keep Cash Under Control in Your Small Business
Cash goes into to your business like gas goes in the tank of your car to keep everything running. You can have business, but if your customers don't pay ... → Read More
Want Customers to Stay Awhile? Offer Free WiFi
If you want your customers to spend more time in your retail business, restaurant, or shop, here’s one to consider: offering free WiFi for customers. → Read More
How to Write That Book You’ve Been Meaning to Write
If you’re like a lot of entrepreneurs, you dream of writing a book on your area of expertise. To help, here are some tips on how to write that book. → Read More
Is 2017 The Year Your Start Your Dream Business?
It's January, the start of a new year and new hope to achieve your goals. I want you to get things started off right. If you've been dreaming for years a... → Read More
Make Small Business Cyber Security a Priority in 2017
Here is why small business cyber security is critical to stay on top of in 2017 and what you need to do to protect your company. → Read More
How to Use Snapchat to Market Your Small Business
For the last couple years we've been hearing about Snapchat, and now people have figured out how ... → Read More
How to Manage Your Profitability in Your Small Business
A profitable small business is rarely an accident; you have to constantly work for new revenue. Projecting profits on a financial statement in a business plan can make you feel hopeful as an entrepreneur. But your business plan is simply your hypothesis of what you thing will happen in the marketplace of your business. However, the only way to ever realize the profits you want is to mentally,… → Read More
Get to Know These Key Financial Terms
A novice to finance? Here are some big key financial terms that you should understand while you're running a small business . → Read More
You Are The Face Of Your Brand
Even casual depictions of your brand should be on-message. Perhaps you once knew, or maybe still know, the actual people behind some of the local businesses you support. There's nothing unusual about this, but the concept of "personal branding" wasn't developed that much until the information age. Today, even huge corporations have attempted to put faces and personalities to their brands,… → Read More
Melinda Emerson
Melinda F. Emerson, SmallBizLady, is America’s #1 small business expert. She is an author, speaker and small business coach whose areas of expertise include small business start-up, business development and social media marketing. As CEO of Quintessence Multimedia, Melinda develops audio, video and written content to help her Fortune 500 clients engage small business customers. She publishes a… → Read More
Using Customer Satisfaction Survey Results to Grow
Measuring, analyzing, and tracking customer satisfaction is essential to sustained business growth. Small business growth demands that you keep a finger on the pulse of your customer relationships. There are several ways of doing this. Monitoring brand building and customer satisfaction using social media has become a popular way to understand and listen to customers, strengthen relationships,… → Read More
The Truth About Hiring Friends in Your Small Business
Hiring friends must be done with care to be successful. Small business ideas are often mulled over by friends long before you take the plunge and say, "I've made the decision. I'm starting my own business." Friends' reactions may range from encouragement to total negativity, but there's a good chance at least one friend might be interested in working for you or with you. While mixing business… → Read More
Turning Business Obstacles into Business Opportunities
Small business owners face obstacles that roll right off the backs of huge corporations. A company big enough to have its own legal department can ensure... → Read More
5 Tips to Make Your Small Business More Profitable
Looking for ways to make your small business more profitable? Here are 5 tips to help you achieve that goal and build your small business. → Read More
7 Tips On How To Effectively Retain Customers
Offering deep discounts, creating bring a friend day and listening to feedback are three of many ways to effectively retain customers. → Read More
Boost Your Web Traffic with These 5 Proven Tips
How do businesses manage to attract hundreds of thousands of visitors? Here are tips to boost your web traffic as well as your sales. → Read More
3 Qualities That Make Successful Entrepreneurs
Want to be a top entrepreneur? Have an honest conversation with yourself and ask, do I have vision, flexibility and passion? → Read More