Peter Ladka
MarTech Today
Warwick, NY, United States
Contact Peter
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Past articles by Peter:
How marketing ops can deliver value to the C-suite
Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing's contribution to the organization. → Read More
Martech enablement series: Part 9 — Bringing it all together!
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization. → Read More
Martech enablement series: Part 8 — Executing martech enablement
In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity. → Read More
Martech enablement series: Part 7 — Insights, intelligence and integration
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team. → Read More
Martech enablement series: Part 6 — Building the car
In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow your marketing organization to take action with its martech stack. → Read More
Martech enablement series: Part 5 — The team strategy
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for your martech strategy that will provide insight and guidance for your martech team. → Read More
Martech enablement series: Part 4 — Building the team
In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilites, and how to educate and train your team to successfully move your organization towards martech enablement. → Read More
Martech enablement series: Part 3 — Assembling your team members
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race. → Read More
Martech Enablement
What is Martech Enablement? According to contributor Peter Ladka, author of MarTech Today’s “A Nine-Part Practical Guide to Martech Enablement,” martech enablement is: The process of bringing marketing and technology together to create the team, define the strategy, identify, implement and integrate the tools, and execute the strategy that enables an organization to engage most effectively with… → Read More
Martech enablement series: Part 2 — The race team analogy
In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a "race team," develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy). → Read More
Martech enablement series
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage. → Read More