Stoney G. deGeyter, SearchEngineJournal®

Stoney G. deGeyter


Uniontown, OH, United States

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Past articles by Stoney:

The Complete Guide to Mastering Duplicate Content Issues

Duplicate content issues – whether offsite or onsite – can damage your SEO efforts. Let’s look at the problems and solutions for duplicate content. → Read More

The Complete 19-Point Checklist for Writing Checklists

Checklists are essential to tackling a project thoroughly and completely. Learn how to create your own checklists to support your project workflows. → Read More

Site Navigation: The Foundation for Navigating Your Website to Success

Learn the best practices that will help you build an efficient and user-friendly navigational structure for your ecommerce website. → Read More

10 Lessons from the Micro-Stage of Social Media for the Main Stage of Life

Social media can bring out the best and worst in us. Learn these 10 social media lessons that should be applied to your daily life. → Read More

Your (Online) Competitors May Not Be Who You Think They Are

When it comes to beating your competition, you need to first know who's fighting in the same space as you. Only then will you be able to stand out. → Read More

11 Ways Get Maximum Efficiency from Your SEO Team’s Efforts

Want to get the most out of your SEO team? Here are 11 tips to help maximize your team's efficiency and make sure your efforts produce results. → Read More

SEO Strategy vs. Tactics: What’s the Difference? A Lot!

Understanding the difference between strategy and tactics also means making sure everyone on your team is using the terminology in the same way. → Read More

How to Make SEO & User Experience Work Together

Here are some SEO/UX best practices to better meet the needs of searchers and give you a better chance of landing on the first page of the search results. → Read More

SEO + UX = Love (Expanded Version)

Give your site some LOVE! Search optimization and customer experience are increasingly overlapping and one cannot be had without the other. Content is the interaction layer where a business and customer finally come together. SEO is critical to ensuring that the customer finds that content, and that it's easy to consume, engaging, and brings them further down the funnel. → Read More

Digital Marketing ROI: 11 Metrics You Must Understand

These 11 basic metrics will help you measure the ROI of your digital marketing efforts, tell you if your efforts are successful, and show you where adjustments may be needed. → Read More

10 Website Engagement Tips to Drive Conversions

Not every visitor to your site will be a customer, but creating an engaging website will help increase the number who convert. Improve your site's engagement with these 10 tips. → Read More

Finding Education & Growth Opportunities in the Unlikeliest of Pl…

Education doesn't stop at the textbook. In fact, it rarely even starts there. The best education is in life experiences. But you have to learn how to recognize them when you see them. There is a lesson in everything, and we'll explore how you can grow from the most unlikely of places. → Read More

3 Ways to Build Your Brand Online

Name recognition has always been critical to businesses, but now it's important to also build your brand online. Learn why and get specific strategies. → Read More

13 Reasons Why Your E-Commerce Site Is Failing

You feel like you're doing everything right in your e-commerce business and your site should be thriving—but it's not and you want to know why. Fix these 13 common issues to help your site survive and thrive. → Read More

20 Digital Marketing Lessons From 20 Years In the Business

Don't learn the hard way! Take advantage of Stoney deGeyter's 20 years of digital marketing experience as he lists the 20 lessons he's learned in SEO and web marketing. → Read More

Your Blueprint for Constructing a Powerful Web Presence: UX

By concentrating on user experience elements such as click-focused navigation, intent-focused keywords, and solutions driven content, your website will better meet the needs of visitors--and keep engaged and better positioned to take action while on your site. Stoney deGeyter gives you actionable takeaways to make your website more SEO and user friendly. → Read More

Pole Position Marketing Named A Top Digital Marketing Agency

B2B marketing research firm Clutch has named Pole Position Marketing as one of the best SEO agencies in Ohio's Cleveland area. → Read More

9 Best Keyword Research Tools

Knowing what words people search on can help you capture more traffic. Use these keyword research tools to generate new phrases to optimize for. → Read More

How to deliver the right content to the right audience at the right t…

If you’ve been immersed in SEO over the past few years, you’ve likely already noticed the shift away from keyword optimization and toward topical optimization.… → Read More

20 Digital Marketing Lessons From Fiction Writing

In the course of writing a science fiction novel, Stoney deGeyter found it's not as different as you would think from digital marketing. Apply what he learned to improve your own digital marketing strategy. → Read More